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When shows get on the radar

C

cm454

Every so often, an under-the-radar show makes the headlines and many radio-types from around the country focus in on them and take a listen.

Until recently, I had never heard Rob, Arnie & Dawn, but I've managed to hear a few demos, including the controversial show.

WOW! It never ceases to amaze me how BAD the quality of programming has gotten! This is a large market morning show? They aren't very clever, creative or funny. It sounds like they just go through the motions of doing a "morning show" yuk, yuk. I like a lot of different types of shows, including some incredibly sophomoric stuff, but these three are just plain boring. Forced conversations, forced laughter. Sad. If they actually have numbers, that is quite the indictment of the market.

If they are criticized for anything, it should be for being uninteresting on any level.

How in God's name did they get a morning job in a market that size?
 
cm454 said:
Every so often, an under-the-radar show makes the headlines and many radio-types from around the country focus in on them and take a listen.
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Oh, yes, this is known to happen.  If you'd really like to research how it comes to life and then prosper from it yourself, look into the concept of "Social Proof" as explained by Robert Cialdini.  This also builds curiosity.  If 100 people are standing in front of a building looking at the sky and you walk by, chances are you'll also look up.  Curiosity makes people do things on impulse, including asking, "What's up at that radio station?"

My first example of this with radio occurred with the 2 Live Crew in Miami.  They released 2 albums "As Nasty as they Want to Be" and "As Clean as they Want to Be."   You can take a guess which album people wanted to hear more, especially when their signature song was entitled "Me So Horny."

The thing about "Social Proof" is it creates the anxiety of "If everybody is getting horny, shall I too?  If I don't, what will I be missing out on?"  Similar things happen with trends that radio stations who want to be seen as contemporary/with it wrestle with. 

Other stations then have the choice of stretching it even more. Or they can differentiate themselves by saying while everybody keeps getting nasty, we get attractive by becoming clean. Both approaches create curiosity.

In this case instead of Horny, we have Arnie.


WOW! It never ceases to amaze me how BAD the quality of programming has gotten!
Click to expand...

Beauty is in the ear of the beholder.  Or better stated, shareholders.
 
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