K.M. Richards
Program Director, The Eighties Channel™
Even better is when there's a sponsor attached. I recall a couple of times when a 50kw heritage news/talk station (I won't name call letters) would run an "up to the minute" sponsored forecast.
It was "up to the minute" in the overnight hours, too... even when it was still sunny and 85. Oops. That was the daytime forecast still running overnight...
Stuff like that erodes listener's trust. If there's a liner proclaiming "up to the minute," there'd better be a warm body reading that weather forecast. If it's automated from hours earlier, that's just plain dishonest. Just call it a weather forecast.
The way we do it in Albuquerque is by contracting with Jim Covington, who assigns different filenames to the morning, afternoon, and night forecasts, and our log templates have those filenames baked in. Our system also FTPs Jim's server hourly, about five minutes before air, so any last minute changes result in downloading an updated file.