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When voicetracking traffic goes very bad

W

w00t

Just now I heard a traffic report on Rush Radio 106.1... It was "Elaine Turner" or at least her voice, so all was normal until I heard a reference to Wilburn Auto Body. Benefit of the doubt, I thought "interesting, they opened a branch in Raleigh."

Then I realized I didn't recognize any of the road names, and thought it really odd that she kept referring to the "Outer Loop." When she made a reference to I-77 I knew what was up. But just in case the listeners weren't already confused enough, she closed it by saying "This is Amy Flowers for Channel 961."

Oops.
 
Sad thing is IT DOESN'T MATTER. They won't be punished 1/10th of a point in the ratings and people have come to expect/accept substandard information from radio (and other media too)
 
Outsourcing Traffic was the final kick in the balls to radio

Traffic Reporters were great because they knew the areas and knew cities. To think some idiot in a studio in Washington, D.C. can give accurate reports by calling police and using Google Maps is insanity. I've heard the mispronounced street names on WSJS in Winston-Salem and the random phrases describing areas of the city that noone has ever heard of.
 
Stafferman, you hit the nail on the head! It is not just traffic reports, but everything about radio that has become so generic and without any local knowledge.

I have never been one in favor of government intrusion into business, but this is one time when Congress needs to repeal the communication act of 1996 and return radio to local owners.
 
XTalker said:
Stafferman, you hit the nail on the head! It is not just traffic reports, but everything about radio that has become so generic and without any local knowledge.

I have never been one in favor of government intrusion into business, but this is one time when Congress needs to repeal the communication act of 1996 and return radio to local owners.
Click to expand...

Death to Clear Channel and all other multi owners with more than 21 stations (the old limit!)
 
The sad part is Clear Channel is practically a branch of Government right now. It's such a monstrosity of a corporation with tons and they own so much it will never change.

You would almost need every major radio owner to fail.
 
I'm afraid the damage is done, people have gone elsewhere for "radio". If someone comes up with a new local-centric technology, it might happen; but why would people want local when they have access to the world today.
 
I guess they learned their lesson. There's no station tag anymore, at least not on 100.7. They just close by saying "Total Traffic."
 
my prediction: live/on-air traffic reports go away next year.
exceptions: the top ten traffic markets....
HOU/LAX/ATL/MIA/DFW/LGA/SAN/BOS/SFO/DCA
somebody, somewhere will power-up a pirate with those.
 
the golden boy said:
20 years ago, you could only own one AM and one FM in a market. Maybe we should go back to those days. I'll be cool with two per band.
Click to expand...

i have been advocating that since the 96 law passed.
 
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