when will active relaunch

[RunWithScissors]

Now with YSP talking until 11pm or so, will someone finally pick up the ball and go Active full time with little chatter. I don't know if YSP will play any music after the new year and what is going on after 11pm and on the weekends. Lets hope something happens soon...

 

[Weezknight]

I would say that it will happen when someone can come up with an economically viable way to run with active rock, and pull the listeners in. Rock fans are very divisive within their ranks. Hip-Hop fans, for the most part, like all of the acts that get put on the radio, so it's very easy to please their listeners, and keep a listener base. Rock fans are a different story. We always seem to be at each others' throats over "this sucks," or "this group is better."

In the final years of Y100 this divide was very obvious. There were the Linkin Park fans vs. haters, the Nickelback fans vs. haters, and the list could go on. As a station owner what are you to do? You're going to have half of your listeners switching stations every other song.

It's a very tough sell these days.

 

[RunWithScissors]

I noticed YSP was back to music after midnight so they are still music on a limited bases, but not enough to have a loyal music audiance. Why CBS is keeping any music is weird, they should go to satellite talk late at night if they dont want to pay a good talk jock. If I were in the business I would put an Active Rocker on full time with plenty of Alternative and Hair Metal...Sex Pistols, Danzig, TS, Pantera, Pearl Jam, Nirvanna, Y&T, Poison, plus newer Metal and Alternative. There is so much great music coming out now and the cuts of the past, it would not be hard to gather a good playlist. The main thing is cut back on the talk, the average Rocker does not tolerate constant chatter, that is what hurt the C-Ed show. If done right this market can and would support a good 24/7/365 Active/Alternative Rocker, just cut back on the talk and sports chatter...Just my three cents worth..

 

[PhillyWatch]

There was music throughout the entire Scotty and Alex show. I dont know if the amount was the same in comparison to Cousin Ed, but music nonetheless. Though, i think its safe to say, the music will slowly disappear from 7-11. If music was to stay, YSP would've kept Ed. Not swapped out for a talk show.

 

[radiolover78]

I noticed YSP was back to music after midnight so they are still music on a limited bases, but not enough to have a loyal music audiance. Why CBS is keeping any music is weird, they should go to satellite talk late at night if they dont want to pay a good talk jock. If I were in the business I would put an Active Rocker on full time with plenty of Alternative and Hair Metal...Sex Pistols, Danzig, TS, Pantera, Pearl Jam, Nirvanna, Y&T, Poison, plus newer Metal and Alternative. There is so much great music coming out now and the cuts of the past, it would not be hard to gather a good playlist. The main thing is cut back on the talk, the average Rocker does not tolerate constant chatter, that is what hurt the C-Ed show. If done right this market can and would support a good 24/7/365 Active/Alternative Rocker, just cut back on the talk and sports chatter...Just my three cents worth..

The question is, could you sell the format and would it do well in Philly?

 

[RunWithScissors]

I think the audiance is there, look at watered down MMR best showing in years due to the collapse of Y and YSP, its not all P&S. Most rockers went to ipods, satellite, etc for the simple fact there is nothing around. This market is over saturated with urban formats so that audiance has something and they still go to satellite and ipods. I never could of understood when we had MMR and YSP last year two rockers they would talk and do sports when the urban stations constantly banged out music, why was this. There is an abundance of urban formats and they all play non-stop music. Bottom line is we need one full time Active/Alternative with little talk....It would take off....

 

[Beejus]

I noticed YSP was back to music after midnight so they are still music on a limited bases, but not enough to have a loyal music audiance. Why CBS is keeping any music is weird, they should go to satellite talk late at night if they dont want to pay a good talk jock. If I were in the business I would put an Active Rocker on full time with plenty of Alternative and Hair Metal...Sex Pistols, Danzig, TS, Pantera, Pearl Jam, Nirvanna, Y&T, Poison, plus newer Metal and Alternative. There is so much great music coming out now and the cuts of the past, it would not be hard to gather a good playlist. The main thing is cut back on the talk, the average Rocker does not tolerate constant chatter, that is what hurt the C-Ed show. If done right this market can and would support a good 24/7/365 Active/Alternative Rocker, just cut back on the talk and sports chatter...Just my three cents worth..

Not trying to start a flamewar... but I'm just curious on your definition of "Alternative." It seems that the Alternative listenership is pretty divided recently with different facets (Emo, Indie, Active-Leaning). I have a feeling that a Modest Mouse or a Jack's Mannequin fan isn't going to want to hear Pantera and vice versa.

Just in MY opinion... hair bands and Alternative don't match. Alternative was just that... the ALTERNATIVE from hair bands. Grunge took off because people were tired of the Hair Band, and it's evolved since then. Going from Whitesnake into The Killers would be a trainwreck.

But then of course, there is the debate of the post-grunge era... and whether some of those artists still deserve play. (Nine Days, Sarah McLachlan, Better Than Ezra, Third Eye Blind, Smash Mouth). It was big for a time, but got completely ignored by Alternative radio turing it's "Active" phase.

Each station has to cater to it's certain market, and if done right... it can be profitable. If someone has the time and money to sit down and figure out what Philly wants in a new rocker... and sees it as profitable... then one could be born. But please... no hair bands on Alternative.