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when will cbs

R

radiofriend1

Guest
stick a fork in jack in chi. and admit it was a total bomb??????
 
Don't count on it now that the ratings are out. While JACK flounders in Chicago, the NYC and L A numbers (especially L A)are both much better, so that means it stays in the other large markets with added pressure on the JACK folks in Chicago.

The NYC "JACK" now has a live voice in the morning doing news, weather, and traffic.

So while the folks at 94.7 are enjoying a success level above and beyond the last couple years of "Oldies 104.3" in Chicago, we'll wait and see what JACK-FM throws at us this quarter. Or should I say, we'll just see? Never mind the 'wait'.
 
WZZN vs. Oldies 104.3

chgodave said:
Don't count on it now that the ratings are out. While JACK flounders in Chicago, the NYC and L A numbers (especially L A)are both much better, so that means it stays in the other large markets with added pressure on the JACK folks in Chicago.

The NYC "JACK" now has a live voice in the morning doing news, weather, and traffic.

So while the folks at 94.7 are enjoying a success level above and beyond the last couple years of "Oldies 104.3" in Chicago, we'll wait and see what JACK-FM throws at us this quarter. Or should I say, we'll just see? Never mind the 'wait'.

I'm not sure what measuring stick you're using to claim WZZN is having "a success level above and beyond...Oldies 104.3". Currently, WZZN is #19 in 25-54 adults and while the old WJMK wasn't the greatest Oldies station on earth, they were usually close to the Top 10 25-54. WZZN looks pretty good 12+ right now but that's obviously misleading (and their revenue is really mediocre).
 
Re: WZZN vs. Oldies 104.3

Oldies Cat said:
I'm not sure what measuring stick you're using to claim WZZN is having "a success level above and beyond...Oldies 104.3". Currently, WZZN is #19 in 25-54 adults and while the old WJMK wasn't the greatest Oldies station on earth, they were usually close to the Top 10 25-54. WZZN looks pretty good 12+ right now but that's obviously misleading (and their revenue is really mediocre).

Yeah, but all of that is beside the point. The fact that Jack is getting slaughtered by a format that was supposedly "dying" is an absolute abomination! The way the suits in New York treated the personalities on the old 104.3 is even more tragic. That WZZN is doing so well, with some of the old 104.3 jocks on top of that, is all the more sweet!
 
I think CBS should of made JACK on WCKG. WJMK was doing good in the ratings.
 
WZZN

PDPete said:
Oldies Cat said:
I'm not sure what measuring stick you're using to claim WZZN is having "a success level above and beyond...Oldies 104.3". Currently, WZZN is #19 in 25-54 adults and while the old WJMK wasn't the greatest Oldies station on earth, they were usually close to the Top 10 25-54. WZZN looks pretty good 12+ right now but that's obviously misleading (and their revenue is really mediocre).

Yeah, but all of that is beside the point. The fact that Jack is getting slaughtered by a format that was supposedly "dying" is an absolute abomination! The way the suits in New York treated the personalities on the old 104.3 is even more tragic. That WZZN is doing so well, with some of the old 104.3 jocks on top of that, is all the more sweet!

Pete, I hate to break the news to you but any station ranked #19 in it's core demo isn't "slaughtering" anybody. :) WZZN looks a lot better 12+ (which NOBODY uses for sales or strategy purposes) than they do 25-54 and their revenue isn't much better than when they were in their rock format.

Now, that's different than "was Jack the right format to change to?". My answer to that is that WJMK wasn't much of an Oldies station, their revenues were on a 4 year downslide and Oldies isn't a format of the future, to be perfectly frank. Why not try something new and different? Problem: CBS did not execute this or the New York flips well at all. Doing them at literally the same time wasn't the best of P.R. moves, either. There are ways to pull this kind of thing off tastefully but the egos at CBS were too interested in the glitz and not enough in developing the actual products, IMHO.
 
Considering the PHENOMENAL success of JACK-FM in both LA & St. Louis, CBS must be REALLY disgusted with the Chicago & NYC reactions to blowing off two Oldies stations which were well-liked in their respective markets.
 
cbs

Well, the one in Chicago was no big loss. NYC may have been a different story, though revenues were dropping pretty quickly.

I think the deal in NY and Chicago was part pre-emptive, part ego. I said then and will say again they could have pulled their heads out of their butts within a couple of months of nuking CBS-FM by doing a "mea culpa! Our bad- we'll bring Oldies back, but on 102.7 FM", which was doing nothing at the time.

On the other hand, we know major broadcast groups in the New York market immediately did a format search to see how big the hole might be to bring Oldies back. Since nobody has, you can bet that hole wasn't that big.
 
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