Dancerev889 said:
That's what I meant with "corporate"....the radio industry aspect of it.
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WHEN WILL "CORPORATE" FINALLY GET IT REGARDING DANCE/EDM?
- Thread starter TonySantiago
- Start date
That's what I meant with "corporate"....the radio industry aspect of it.
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Agreed, but there are only like 4 terrestrial dance stations in the US at the moment (which is like 4x more than there were a few months ago which is good).
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What will it take (besides programming and capital money) to bring a dance oriented station to every big market in the USA?? Such as NYC, LA, Chicago, Philly, Pittsburgh, etc.
Agreed, but there are only like 4 terrestrial dance stations in the US at the moment (which is like 4x more than there were a few months ago which is good).
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What will it take (besides programming and capital money) to bring a dance oriented station to every big market in the USA?? Such as NYC, LA, Chicago, Philly, Pittsburgh, etc.
Any assurance that the station would have more than ten listeners outside of the 8 PM-3 AM hours.
My post would have to be amended as there are only 3 commercial FM dance stations at the moment since the one that was supposedly launched in Pueblo is not airing the reported rhythmic/dance format during the day: Jelli 96.7/Vegas, Hot 107.1/Denver, Party 105/Long Island.
STILL waiting after all these years lol for a dance-heavy CHR to launch on a major signal in a major market. It is only then that we will be able to gauge the level of effectiveness of this sound.
STILL waiting after all these years lol for a dance-heavy CHR to launch on a major signal in a major market. It is only then that we will be able to gauge the level of effectiveness of this sound.
BJ Steigner said:
BJ, please pay close attention here.
If corporate (meaning the owners of radio stations) were really UP on EDM, there would have been stations already. I really think corporate in radio has NO REAL IDEA on what to make of it. It's not that they don't see the trends, but they really don't know where this is all going. And for what they're presenting as "dance" (meaning what's on CHR radio, aka Flo Rida, Chris Brown, Pitbull, etc.) and not going DEEPER in terms of bringing up stations with that format, I really think there is that disconnect and quite honestly as long as the money comes in, corporate (radio) doesn't care. And quite honestly, with what had happened recently with Mark Farina and Calvin Harris not being able to get on the "decks" at clubs in Las Vegas because of "table service" influence, I think EDM may be in trouble in that sense.
"Corporate" already alienated the youth market for the most part; they're all on digital media players, social media (Facebook, Twitter) and listening to Internet streaming stations on their smartphones via apps such as Tune In Radio. THAT'S where everything has gone in that sense. In a few years you'll hear more "spoken word" formats (sports, talk, news) on the FM dial versus music with the exception of the stations targeting the 45+ audience. In New York we may only see Z-100 and perhaps Hot 97 as the only stations on the FM dial geared to the under 30 crowd.
By all means I'm not giving up in terms of pushing for a dance station in the New York market. Yet I also see the "writing on the wall" too.
Tony Santiago said:
You didn't state local ownership. Corporate companies are not what I was talking about...
BJ Steigner said:
And who do you think owns the stations in the big cities? You had mentioned big cities on your initial post. You'd be VERY hard pressed to find "mom and pop" stations on the markets you've listed (NYC, LA, Chicago, Philly, Pittsburgh, etc.)
Smaller markets perhaps, "rim shots" such as Party 105 in Long Island and Drive FX in the Hudson Valley region of New York and college stations such as Z88.9 are the hope. But you still need the big cities and since corporate has the run on those and they have no idea on what to do with EDM, that's where we're caught between a rock and a hard place.
For those who haven't noticed, EDM is becoming Laughable. Too much fakeness, just like when Hip Hop exploded and everybody jumped on that wagon. Now the same thing has happened to our Genre. We pushed and pushed for it to become mainstream, but now look at it. You got clown DJs making heart shapes with their hands, wearing masks, popping bottles with Paris Hilton (who recently hated "Techno" music while she was at WMC years back but now wants to DJ) , while they sync the same playlist they used at the last gig. People like Pauly D and Justin Bieber are trying to be apart of this movement...is this really the direction that will make Dance credible down the road?
DJ_Perry said:
Just gets back to what "corporate" thinks and what we think. And in terms of that, what we think really doesn't matter so as long as we buy into what THEY think
DJ_Perry said:
Look deep into this Perry. Just look at ANY Top 40/CHR station in any given market since, for the most part, radio is the "McDonalds" of media. Look what is being pushed as "dance music".
There are two reasons dance music/EDM isn't on U.S. major market terrestrial radio.
#1: Conservative strategy. No operator wants to risk the unknown. This is truer now more than ever as traditional media is squeezed by new technologies and while we're in the current challenging economic climate.
#2: Cannibalization. Most major market stations are group-controlled. Most clusters include a CHR. A dance/EDM format, regardless of its programming philosophy, will take a bite out of a CHR (even an alt-rocker) and divert ears away from it. Switching a co-owned station to dance would retain those diverted ears on the new format but no operator wants to split what is already accumulated, there is no net gain. Further, if all of a company's properties in a given market are performing satisfactorily, there is no reason to change a station's format to begin with.
Should a station become a candidate for change, a proven and known format will be considered first, like talk, sports, rock, country, etc. (See #1.) Whatever new direction is considered, it won't be allowed to interfere with and detract from the other stations in the group. (See #2.)
A smaller operator could try the format but generally such stations lack a competitive signal and don't have the resources to reasonably compete.
A unique set of circumstances will have to occur in a major market to break this Catch-22. For example, we got Party 93 in Miami in 2002 because none of Cox's three other stations were in conflict with a dance format. In most major markets today the combination of formats and operators makes a switch to dance/EDM unlikely.
#1: Conservative strategy. No operator wants to risk the unknown. This is truer now more than ever as traditional media is squeezed by new technologies and while we're in the current challenging economic climate.
#2: Cannibalization. Most major market stations are group-controlled. Most clusters include a CHR. A dance/EDM format, regardless of its programming philosophy, will take a bite out of a CHR (even an alt-rocker) and divert ears away from it. Switching a co-owned station to dance would retain those diverted ears on the new format but no operator wants to split what is already accumulated, there is no net gain. Further, if all of a company's properties in a given market are performing satisfactorily, there is no reason to change a station's format to begin with.
Should a station become a candidate for change, a proven and known format will be considered first, like talk, sports, rock, country, etc. (See #1.) Whatever new direction is considered, it won't be allowed to interfere with and detract from the other stations in the group. (See #2.)
A smaller operator could try the format but generally such stations lack a competitive signal and don't have the resources to reasonably compete.
A unique set of circumstances will have to occur in a major market to break this Catch-22. For example, we got Party 93 in Miami in 2002 because none of Cox's three other stations were in conflict with a dance format. In most major markets today the combination of formats and operators makes a switch to dance/EDM unlikely.
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