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When will KBIG 104.3 FINALLY be put out of it's misery???
- Thread starter john77
- Start date
john77 said:Sorely in need of change, and floundering in the ratings, when do you think the new owners will flip it to another format such as Country??? I think that day will be VERY soon...
New owners? It's really the same people since the Mays boys are still going to run Clear Channel, but as to your question, I'll bet they'll wait to see if "MOVIN 93.9 does anything in the ratings. It's really very close to being the same format in many ways, so I think they'll wait & see, especially since the latest KBIG trend was decent. The real problem with KBIG is what happened not long after they moved into the CC Burbank building. To "protect" STAR 98.7 they made KBIG drop a tremendous amount of music from the library. Remember that for several years KBIG was routinely whipping STAR in the ratings. The came Michael Martin and you know the rest...
Oh, and the other thing to keep in mind is that KBIG was used as protection for KOST. With KBIG araound it made the thought of going AC against CC a tough road. I’m not so sure they want to lose that barrier.
john77 said:Sorely in need of change, and floundering in the ratings, when do you think the new owners will flip it to another format such as Country??? I think that day will be VERY soon...
Management has got to be ecstatic at the huge gain KBIG made in October, propelling it over 6/10ths of a point upwards, as cluster mate KYSR did a real tanking and supposed competitor KMVN showed below a half-point in Ocytober! In fact, KBIG's increase in 25-54 puts is nearly at a three share, and well within the must-buy circle on 25-44 and 25-54 women.
You have posted a number of digs at KBIG when this station is going up and have applauded KYSR when it is going down. Some of us have an actual subscription to Arbitron, and your postion is the exact opposite of what is going on in the ratings and with the audience.
Clear Channel is still going to be the owner. Only the shareholders change. Nothing else will.
Why do you ignor reality to make up this preposterous fairy tale about these two stations?
calguy said:john77 said:Sorely in need of change, and floundering in the ratings, when do you think the new owners will flip it to another format such as Country??? I think that day will be VERY soon...
New owners? It's really the same people since the Mays boys are still going to run Clear Channel, but as to your question, I'll bet they'll wait to see if "MOVIN 93.9 does anything in the ratings. It's really very close to being the same format in many ways, so I think they'll wait & see, especially since the latest KBIG trend was decent. The real problem with KBIG is what happened not long after they moved into the CC Burbank building. To "protect" STAR 98.7 they made KBIG drop a tremendous amount of music from the library. Remember that for several years KBIG was routinely whipping STAR in the ratings. The came Michael Martin and you know the rest...
Oh, and the other thing to keep in mind is that KBIG was used as protection for KOST. With KBIG araound it made the thought of going AC against CC a tough road. I’m not so sure they want to lose that barrier.
Movin' is floundering... we're 4 months in... Jack nearly doubled it's ratings in their first book... Zapoleon and company can try to grow Movin' by adding some currents, but the finished product so far looks to be very stale and I doubt livening up the mix is going to do much other than to maybe get them up in the low 1's at some point... and that simply isn't going to cut it in this market.. Perhaps they didn't study the L.A. demos and market well enough before blowing up KZLA...
As for KBIG having a "decent" trend? They were flat this past book... their first non losing book this entire year... so yeah, I guess it's "decent" relative to what has happened the rest of 2006... In 2 books they've gone from 1/2 point ahead of KYSR to a 1/3 point deficit. Star is now 18th in the market, while KBIG is down to 20th....
Speaking of KOST, they really don't have much protection these days... they have their own problems to deal with... the past couple of years, they do great when they go to their "all Christmas" format, but the books the past two years outside of that period are hardly anything to write home about... and yes, I know they still bill very well...
At one time, KBIG could be considered protection for KOST, but I don't think that barrier exists today... there just isn't any sort of overlap in listenership at all... The only way they will be a protector for KOST anytime soon is if they abandon their current floundering mix of "music" and go to something that actually makes a little sense as far as a mix of music goes...
john77 said:Movin' is floundering... we're 4 months in...
Ratings wise, we barely have 60 days of Movin... the last trend ended its 84 day period in the third week of October, so we don't even have much of Dees, either.
Jack nearly doubled it's ratings in their first book...
As I explained, this is not true... it took several build months, and then it grew. You obviously only have 12+, which is totally irrelevant. Also, keep in mind the Arrow audience converted perfectly to Jack, while country to Movin' has no overlap at all.
Zapoleon and company can try to grow Movin' by adding some currents, but the finished product so far looks to be very stale and I doubt livening up the mix is going to do much other than to maybe get them up in the low 1's at some point... and that simply isn't going to cut it in this market.. Perhaps they didn't study the L.A. demos and market well enough before blowing up KZLA...
They did extensive research. It is suprising to many that the team of Cummins, Burns, Zapoleon and Steele have not made it happen faster, but they are about as good as it gets in radio so they will, at some point, make it click.
As for KBIG having a "decent" trend? They were flat this past book... their first non losing book this entire year... so yeah, I guess it's "decent" relative to what has happened the rest of 2006..
I said they had a great OCTOBER. I have August and September actuals and October extraps, and the increase in 25-54 in October was sensational, and the whole station gained enormously. Since you are looking at the irrelevant 12+ numbers, it is naturally hard for you to see this. But Star tanked in September, and again in October, and is a share behind Star in the big sales demo in October.
. In 2 books they've gone from 1/2 point ahead of KYSR to a 1/3 point deficit. Star is now 18th in the market, while KBIG is down to 20th....
Irrelvant and immaterial, your honor. Move to strike.
Star's in-demo numbers got a fluke high month in Summer. Since then, they have been declining seriously, while KBIG has been going up and upper. Winner: KBIG in October.
Speaking of KOST, they really don't have much protection these days... they have their own problems to deal with... the past couple of years, they do great when they go to their "all Christmas" format, but the books the past two years outside of that period are hardly anything to write home about... and yes, I know they still bill very well...
They also are one of the top 3 or 4 English language stations in 25-54, and the billing is in the top 10 in the USA... more than all the 13,500 and some stations that bill less. 12+ is not used in the industrey for anything except bragging... it is not used for sales or programming purposes at all. KOST does so well because it is so big in 25-54, and in Summer, it was #2 AC and tied for #2 in the market in its target of Women 35-54. This is one big radio station with a stable deliver... remember, many advertisers use 2 to 4 book averages to buy, not one book or, heaven forbid, a trend.
At one time, KBIG could be considered protection for KOST, but I don't think that barrier exists today... there just isn't any sort of overlap in listenership at all... The only way they will be a protector for KOST anytime soon is if they abandon their current floundering mix of "music" and go to something that actually makes a little sense as far as a mix of music goes...
KBIG is the broad female performer for CCU. It is almost perfectly balanced in 25-34, 35-44 and 45-54. It is not a protection for KOST, and never has been as its audience (AQH) is 51% Hispanic. As mentioned before, KBIG delivers the Hispanic females in the Clear Channel wall of women concept, and is a vital part of the strategy. Did you get that? KBIG is an Hispanic targeted station, aimed at females. Unless you suddenly became transgendered and are Hispanic, you would have no reason to like it.
David, question time!
David if you still owned a group of stations why in the world would you want every other group owner to know how much your billing? Is it for bragging rights or what? Or a big man on campus thing?
David if you still owned a group of stations why in the world would you want every other group owner to know how much your billing? Is it for bragging rights or what? Or a big man on campus thing?
Re: David, question time!
First, there are companies that provide quite accurate data on the billing of every significant station in most of the rated markets. These are annual.
Second, in most markets, stations supply their revenue every month to a CPA firm that tracks market radio sales by station and the total market so each operator can determine their performance and ability to meet budgets.
The billings on most stations is known with a high degree of accuracy.
There are also services that monitor every significant station and can provide client by client activity reports, even on a daily basis.
No different than shelf checks and pantry checks in food retailing.
RadioStarOne said:David if you still owned a group of stations why in the world would you want every other group owner to know how much your billing? Is it for bragging rights or what? Or a big man on campus thing?
First, there are companies that provide quite accurate data on the billing of every significant station in most of the rated markets. These are annual.
Second, in most markets, stations supply their revenue every month to a CPA firm that tracks market radio sales by station and the total market so each operator can determine their performance and ability to meet budgets.
The billings on most stations is known with a high degree of accuracy.
There are also services that monitor every significant station and can provide client by client activity reports, even on a daily basis.
No different than shelf checks and pantry checks in food retailing.
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