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When Will Nielsen Measure Pandora?

  • Thread starter Radio Ink Buzz Stream
  • Start date

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Radio Ink Buzz Stream

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It only sounds like a matter of time before Pandora is rated just as radio is rated now that Nielsen owns Arbitron. Pandora CEO Brian McAndrews said Nielsen wants to be measuring all things in media like this. "Clearly we would like to be measured by Nielsen. They would like to measure us. We will continue discussions with them now that Arbitron is part of Nielsen to try to make that happen as quickly as we can."

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