when will sa see another major flip??

[davi78239]

Seems like eternity since we've had one. Hell, I can't even recall the last one.

 

[saradio1]

Seems like eternity since we've had one. Hell, I can't even recall the last one.

Last major flip in SA was 92.5/105.7 to Top 40 Rhythmic. And just recently, 92.5 went Classic Country.

But I think we will likely see another flip before summer.

 

[Anonymouse]

If you count minor, a couple of the Spanish translators have changed / gone off the air and stuff in the past few months. But not much else.


Last major full-power flip I can recall was X1067.

 

[davi78239]

If you count minor, a couple of the Spanish translators have changed / gone off the air and stuff in the past few months. But not much else.


Last major full-power flip I can recall was X1067.

Yup, that was it. 1067.

 

[fredcantu]

I think KLTO's sale to EMF came after 106.7's format change.

 

[Anonymouse]

KLTO / KZAR is a full power, but a rimshot. I was thinking full power city grade signals.

 

[willdav713]

Something might happen again this year for 106.7. Perhaps Comedy? I still wouldn't rule out a Spanish language format.

Keep an eye out for 99.5 as well, the other Cox stations on FM seem to be doing well.
Cox could very well flip 99.5 to Urban AC to snatch numbers from the Beat, or if the Beat flips to EDM, in that case 99.5 might go Urban.

 

[Kent]

Something might happen again this year for 106.7. Perhaps Comedy? I still wouldn't rule out a Spanish language format.

Comedy is not going to be tried on a full-market FM signal. I also can't see Cox doing anything Spanish-language on 106.7. Name one Spanish-language station Cox owns.

Keep an eye out for 99.5 as well, the other Cox stations on FM seem to be doing well.
Cox could very well flip 99.5 to Urban AC to snatch numbers from the Beat, or if the Beat flips to EDM, in that case 99.5 might go Urban.

I can't see KISS flipping anytime soon. It's half of its former self, but it's still doing well in its demo. While people have seized on PPM being brutal to KISS because of how well it did in the diary, they seem to forget PPM has been brutal to San Antonio's rock stations in general. KZEP and KJXK have been hit equally hard.

Also, urban AC is not likely to happen in San Antonio either. The demographics simply don't exist. The typical urban AC cumes 90% African-American, almost all female. With a 7% African-American population, slightly more than half female, no one is going to target such a small segment of the listening audience. It would also draw almost nothing from the Beat, which cumes heavily male and only about half African-American. Urban AC has almost no white or Hispanic appeal.

I can't see the Beat going full-blown EDM either. Boston's new EDM station had a lousy first book. Yeah, it's not a full-market signal, but it's got half the audience the previous format had.

 

[saradio1]

Something might happen again this year for 106.7. Perhaps Comedy? I still wouldn't rule out a Spanish language format.

Comedy is not going to be tried on a full-market FM signal. I also can't see Cox doing anything Spanish-language on 106.7. Name one Spanish-language station Cox owns.

Keep an eye out for 99.5 as well, the other Cox stations on FM seem to be doing well.
Cox could very well flip 99.5 to Urban AC to snatch numbers from the Beat, or if the Beat flips to EDM, in that case 99.5 might go Urban.

I can't see KISS flipping anytime soon. It's half of its former self, but it's still doing well in its demo. While people have seized on PPM being brutal to KISS because of how well it did in the diary, they seem to forget PPM has been brutal to San Antonio's rock stations in general. KZEP and KJXK have been hit equally hard.

Also, urban AC is not likely to happen in San Antonio either. The demographics simply don't exist. The typical urban AC cumes 90% African-American, almost all female. With a 7% African-American population, slightly more than half female, no one is going to target such a small segment of the listening audience. It would also draw almost nothing from the Beat, which cumes heavily male and only about half African-American. Urban AC has almost no white or Hispanic appeal.

I can't see the Beat going full-blown EDM either. Boston's new EDM station had a lousy first book. Yeah, it's not a full-market signal, but it's got half the audience the previous format had.

I agree. None of those possibilities made any sense. It's seems that we've touched this subject before in regards to Urban AC and Cox flipping 106.7 to Spanish.

The Beat wouldn't go all EDM for various reasons. True, Boston's EDM station did struggle the first PPM that came out but the next one will give a better picture of EDM in Boston. On a side note, over the past few weeks, CC has started advertising Evolution around Boston.

 

[Anonymouse]

Cox should just flip KTKX to classic country and blow KBuc out of the water.
Maybe they could aquire the KBUC-FM calls and use them, once KBuc is gone KTKX could change and be "The Real KBUC".

 

[saradio1]

Cox should just flip KTKX to classic country and blow KBuc out of the water.
Maybe they could aquire the KBUC-FM calls and use them, once KBuc is gone KTKX could change and be "The Real KBUC".

IMO, I just don't think the audience is there for Classic Country to be on a 100,000 watt station. Yes, Country is popular right now but it's Today's Country that's popular.

If and when Cox does something with 106.7, it will be after they get some numbers on KZEP and the new addition of Lisle. If the numbers go up, then you can bet Classic Rock will remain on 106.7 or will get moved to 104.9, when the signal goes live.

 

[Anonymouse]

Maybe Texas country could be an idea with 104.9, they could simulcast another HD. San Antonio hasn't had a Texas country station in a while. Or is Texas music not that popular as mainstream?

 

[willdav713]

Something might happen again this year for 106.7. Perhaps Comedy? I still wouldn't rule out a Spanish language format.

Comedy is not going to be tried on a full-market FM signal. I also can't see Cox doing anything Spanish-language on 106.7. Name one Spanish-language station Cox owns.

Which would make it the Cox's first Spanish language station, one could say that about Clear Channel flipping stations like KLOL. I still wouldn't rule it out.

[/quote]
Keep an eye out for 99.5 as well, the other Cox stations on FM seem to be doing well.
Cox could very well flip 99.5 to Urban AC to snatch numbers from the Beat, or if the Beat flips to EDM, in that case 99.5 might go Urban.
[/quote]
I can't see KISS flipping anytime soon. It's half of its former self, but it's still doing well in its demo. While people have seized on PPM being brutal to KISS because of how well it did in the diary, they seem to forget PPM has been brutal to San Antonio's rock stations in general. KZEP and KJXK have been hit equally hard.
[/quote]

Or could be that all 3 stations play a huge amount of Classic Rock? plus listener burnout.

 

[Kent]

Which would make it the Cox's first Spanish language station, one could say that about Clear Channel flipping stations like KLOL. I still wouldn't rule it out.

KLOL was part of a national initiative on Clear Channel's part. They launched similar stations in Atlanta, Philadelphia, Miami and Orlando. Cox prefers to do as much as possible in house. They have brand managers and format captains and use them extensively. I can't see them doing the same with Spanish-language programming. They simply don't have enough stations in regions that would support it, and they're not likely to bulk up on regional Mexican staff for just one market.

 

[fredcantu]

...they're not likely to bulk up on regional Mexican staff for just one market.

Who would have thought Emmis would be doing Regional Mexican in Austin and be the format leader? There's a lot of talent out there to do Regional Mexican well IF you have a good signal.

 

[willdav713]

...they're not likely to bulk up on regional Mexican staff for just one market.

Who would have thought Emmis would be doing Regional Mexican in Austin and be the format leader? There's a lot of talent out there to do Regional Mexican well IF you have a good signal.

Exactly, and maybe Cox is taking notes on Emmis 107.1

106.7 is a good signal. Maybe better than 107.1 out in Bastrop.

 

[Kent]

While Fred is correct about Emmis and La Zeta, Emmis has never been as centralized in its programming strategy as Cox is.

 

[willdav713]

While Fred is correct about Emmis and La Zeta, Emmis has never been as centralized in its programming strategy as Cox is.

And programming strategies can and do change. Businesses make all sorts of changes in marketing everyday. Some good, and some bad (like FM Talk 106.7)

I wouldn't be surprised if 106.7 does go Regional Mexican. It could chip away at KROM, KLEY, and even Tejano KXTN.

How many Talk FM's does Cox own?

 

[Kent]

I wouldn't be surprised if 106.7 does go Regional Mexican. It could chip away at KROM, KLEY, and even Tejano KXTN.

I would. The groundwork just isn't there, and Cox's top-down strategy has been way too successful for them to change it. If it does happen in the near future, you can tell me, "I told you so!"

How many Talk FM's does Cox own?

Cox owns several. KRMG Tulsa and WDBO Orlando are on FM; one's a simulcast, the other a move from AM. I suppose you could say Cox didn't do talk quite the same way on 106.7, but talk is talk, and you can easily have your talk format captain oversee it. After all, aside from Mancow, I don't think there was even one program on 106.7 you couldn't have found on at least one other Cox talker.