All evidence says the answer is a resounding yes.Do People break away from their regular stations just to listen to the holiday music on KOST?
I lived in Phoenix for many years, where the "all-Christmas" format really took off at KESZ. The most noticeable thing was significant share declines in November and December for the Country and Oldies stations in the market---and huge jumps for KESZ.Do People break away from their regular stations just to listen to the holiday music on KOST?
I bet KOST kicked ass, when will the holiday book be released? Should be interesting.
KOST's 13.4 share is higher than WLTW's 11.2!