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Washington When will Tri Cities or Yakima have another book?

Where is K-LOVE (103.1) and Positive Life (91.1) in the books? Do they have a sizeable audience here?
 
crainbebo said:
Where is K-LOVE (103.1) and Positive Life (91.1) in the books? Do they have a sizeable audience here?
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I think you missed a crucial point of this discussion, sir.

Huff said:
Tri-Cities was last measured in Spring 2020 by Nielsen. It was measured once by Eastlan in Fall 2021, but no one else has surveyed the market since.
Nielsen also pulled out of Yakima after Spring 2020. Eastlan never moved in there at all. Obviously the markets seem to be getting along just fine without any surveys.
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CTListener said:
I'm in Market 216 (Lebanon/Hanover/White River Jct., NH/VT) and I see wobbles like that here, too. WCNL, our classic country station has gone 2.9-1.5-3.5, Even our perennial market leaders, classic rock WHDQ and NPR news/talk WVPR, have bounced around some, from 6.5 to 12.0 for the former, from 5.6 to 8.1 for the latter. The only station that doesn't wobble too much is our right-wing talker, WNTK, which scrapes along between 1.4 and 2.2 consistently.

Do the ubiquitous O'Reilly and McDonald's ads I hear on most of the commercial stations here count as "national" buys, handled by agencies, or do they get to stations here in the sticks some other way?
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I'm sure they do. But not for small market radio. For the national ad agencies. The stations themselves don't see anything. They pay for the rights to air regional sports games. Their only break is the stop sets where they can air local spots at a premium (100% guaranteed listenership, especially if the team is hot and on their way to a championship game.)

McDonald's spots used to be handled locally/regionally. Local stores in small towns once got customized spots, mentioning the local Little League team or something. It actually made them look less like another faceless corporation in those days.

Truthfully, I haven't heard national spots on day to day locally produced air shifts in small market radio for decades. Only in national programs or regional (sports games) they air. Or satellite syndicated formats. Everything else is local.or a PSA.

The Nielsen rated markets are the prime focus of national ad agencies that advertise on radio. Everybody else is on their own.
 
I guess it's word of mouth alone in my small market. A lot of my people at my church are either Spotify-ing their Christian worship fix (without promos and occasional begathons), or listening to K-LOVE or The Message (SiriusXM). Not as many Positive Life listeners as I thought. I figured there would be more. Ideal high-power frequency PLUS it's a Northwest station. The Air 1 translator doesn't really count. The 60dbu only covers Yakima city and nowhere else (spotty in Selah, Moxee, and not listenable at all past about Wapato or Harrah).
 
For some reason, the contemporary Christian format used to overperform in Washington and Oregon. I remember noticing this in the old M Street Radio Directories even in the early 1990s.
 
KXLE has been the locals' choice in Eburg for decades. Steve Scellick was that reason, at least in the last 30 years. To expand local programming would be awesome. HS football, basketball, a community "let's talk"-type show similar to KOZI's 2nd Cup of Coffee, etc.
When 103.1 was licensed to Ellensburg as KQBE, it probably got an audience from the younger crowd and CWU students. But that's been 25 years.
 
I'd agree with that. KXLE and KCWU are basically the only local secular stations there. Everything else is either religious, public radio, or piped in from another market like Yakima or Wenatchee. Now, if Ellensburg Community Radio and the Laughing Horse Arts Foundation can get that 98.3 LP stick on the air, you might have a little more competition.
 
dxsphere said:
I'd agree with that. KXLE and KCWU are basically the only local secular stations there. Everything else is either religious, public radio, or piped in from another market like Yakima or Wenatchee. Now, if Ellensburg Community Radio and the Laughing Horse Arts Foundation can get that 98.3 LP stick on the air, you might have a little more competition.
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That's an LPFM 100 watts... will be nice to see them get on the air. KXLE has been airing their morning news reports as a courtesy for a couple of years, pending their launch.
 
crainbebo said:
KXLE has been the locals' choice in Eburg for decades. Steve Scellick was that reason, at least in the last 30 years. To expand local programming would be awesome. HS football, basketball, a community "let's talk"-type show similar to KOZI's 2nd Cup of Coffee, etc.
When 103.1 was licensed to Ellensburg as KQBE, it probably got an audience from the younger crowd and CWU students. But that's been 25 years.
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Steve retired several years ago, but he's been back with cameo appearances recently, with live remotes. 103.1 is licensed to Selah, and is a K-Love station.
 
bossbill said:
Steve retired several years ago, but he's been back with cameo appearances recently, with live remotes. 103.1 is licensed to Selah, and is a K-Love station.
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Now it is. It was moved from Ellensburg to Selah after K-Love acquired it. Studios used to be in Downtown Ellensburg. Old filings say it was on 3rd Ave.
 


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