Like I posted in an earlier post, I'm 40 years old and I believe I'm part of urban ac's target audience now. So I ask this question: Why are they still playing music that I did not grow up on? I grew up listening Run DMC and LL Cool J, Full Force, Force MD's Lisa Lisa. Not Lenny Williams and Blue Magic. Don't get me wrong, I love the classics, but I can't say what I was doing when "Cause I Love You" came out, because I was too dang little!
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When will urban ac roll with the times?
- Thread starter bucwhyl
- Start date
bucwhyl said:
I'm 27 and love the old school hip-hop jamz along with new jack swing. The 90's was the era of music I really grew up on, but Urban ACs only play "Classic Soul and Todays R&B." Nobody touches the 90s era seems like. Radio One however is doing the "80s, 90s and Now" Urban AC format in Philly, DC and Charlotte. Buchwyl, listen to Radio One's Urban AC station here on any given Friday, Saturday or Sunday night and you'll hear a prime example of what Im taking about. www.majicatl.com
The whole problem is...Can you sell it!!!!!
The music and imaging may be great, but if you can't sell it, its not going to happen.
A New Jack/Classic hip hop type format would have do the following:
1. Identify your potential local and national advertisers
2. Find sales people who actually lived during that era
3. Grow the format and believe in your marketing.
The music and imaging may be great, but if you can't sell it, its not going to happen.
A New Jack/Classic hip hop type format would have do the following:
1. Identify your potential local and national advertisers
2. Find sales people who actually lived during that era
3. Grow the format and believe in your marketing.
bucwhyl said:
Maybe so...but I like it all. I'm not a big fan of today's music, but the classic soul, hip hop, new jack swing mix of music would bring me back to music radio.
bucwhyl said:
Yeah me too, but the until someone damns the consultants and thinks outside the box, thats what we get.
I know people's relationship with music is often age oriented and as a 43 year old white male, I'm not in the Urban AC target demographic.
But when it comes to R & B can you really say that the music of Run DMC, LL Cool J, Full Force, Force MD's, Lisa Lisa is of the same quality and staying power as the music of Stevie Wonder, Marvin Gaye, Aretha Frankin, O'Jays, Gladys Knight, and the Spinners?
But when it comes to R & B can you really say that the music of Run DMC, LL Cool J, Full Force, Force MD's, Lisa Lisa is of the same quality and staying power as the music of Stevie Wonder, Marvin Gaye, Aretha Frankin, O'Jays, Gladys Knight, and the Spinners?
briancraig said:
Why do you think you are not in the demo? Because you are not black. Believe it or not, hip hop has made a dramatic effect on the music industry as a whole. If you have ever seen that show Super Sweet 16 party on MTV, then you will know what I am talking about.
I guess it would depend on the amount of competition surrounding you. Most cities have 2 Urban AC stations, however both usually play the same classic soul and popular R&B. The old school hip-hop usually only gets played during 12pm mixes on Urban stations, so it's a huge format hole, IMO.salemjedi54 said:
ShawtyBlack_ATL said:
It is a huge hole, but it goes back to the dollars. Can you sell the airtime.
"Why do you think you are not in the demo? Because you are not black."
Wouldn't an urban AC's target demo be mainly female?
Wouldn't an urban AC's target demo be mainly female?
Their main demo is women 25-54, but really it should be adults 25-54.
salemjedi54 said:
It all depends honestly on the programming of the station. I've seen some urbans (particular actual full-service ones) program the some old school hip-hop into their regular playlist rotations, but they are still locally owned stations like WDKX Rochester. However, they are few and far in between because the corporate-owned stations are so scared to rock the boat because of ad revenue. The only corporate-owned (Cumulus) urban that I can think of at the top of my head that did do this as well was WBLX Mobile under former PD Myron Fears. They would do it during air 1 or 2 old school hip-hop songs per hour (from the mid 1980 to late 1990s) mixed in the typical (18-34 playlist) weekday midday shift, and it wasn't a mix at all. However, that ended in 2008 when she exited the station. I've even seen V-103 in Atlanta do it time to time as well outside of their mix shows, but they tend to limit such old school hip-hop spins to something promotional event in association with the station...
sfradio said:
it was tried here in ATL ...97.1 JAMZ, but Cox didn't put anything into the station.
ShawtyBlack_ATL said:
Well, prior to that WALR (Kiss 104.1) was a Hot Urban AC and they were WAY BETTER than WFOX (97.1 Jamz) by light years. I remember them even playing some old school urban hits of both genres a number of times over the air during the late 1990s through early 00s. However, Cox skewed WALR to strictly Urban Oldies to protect WFOX from excessive competition in 2003. I think WALR could try that format again...
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