When will we see 92.3 KFI-FM?

[musicfan101]

I love KLAC and prefer it to KSPN, but why would CC move KLAC to FM if no one seems to be listening on AM?

 

[jmtillery]

We may very well soon see KLAC move its sports programming to FM in the near future; However, look for KFI to make the FM move first.

 

[michael hagerty]

I love KLAC and prefer it to KSPN, but why would CC move KLAC to FM if no one seems to be listening on AM?

Because it's where the 18-49 males are. They're not pushing the AM button, so you go where they are.

 

[radio_radio]

DXers look for bad signals from far away. The rest of the folks want a clear noise-free signal or they will not listen.

I work for WIBC in Indianapolis. We moved from AM to FM a few years ago. Our situation, similar to KFI, significant number of listeners 55 to dead and few listeners under 50. That is starting to change...our median age is now down in the mid 50's vs mid 60's.

It really benefitted us as our AM signal was directional and the metro had outgrown the nighttime pattern. Being on the far western edge of the eastern time zone means we don't get local sunrise until 8am, or so, from October til April....it's hard on revenue when a significant number of the business owners/advertising decision makers live in the nulls of the nighttime pattern and can't hear your station on the way to work most morning.

Limbaugh's numbers have exploded on FM. We used to use our 1070 as an excuse..."the veil of AM". Now that we are on FM that veil has been removed and we can make programming decisions on what is working and what is not.

In office is now a reality for talk, as AM never has done well in buildings with the advent of computers and other devices that cause interference.

Depending on the market AM is basically dead or dying quickly and we are better off killing it off on our own timetable vs the ugliness of the marketplace killing us off. Quit thinking of FM as music. FM is just a delivery system.


As for KFI on AM....what will bring more to the bottom line off CCLA? There is no incremental cost in simulcasting an existing station on an existing station. We don't even need a patch cord....it's a router setting.

 

[oldiesfan6479]

Being on the far western edge of the eastern time zone means we don't get local sunrise until 8am, or so, from October til April...

OT perhaps, but all of Indiana, and anything west of 82 30 W long (in theory)
should be in the Central Time Zone. In reality of course, time zone lines have
chronically been pushed westward. As a result of the gerrymandering in IN,
solar noon today in Indy (86 08 W) was at 1:47 PM EDT.

http://www.timeanddate.com/worldclock/astronomy.html?n=105&month=8&year=2010&obj=sun&afl=-11&day=1

 

[milton77]

I wonder if they will bother putting KFI on an HD2 or HD3?