When will we see an AOR station in Houston again?

[davideduardo]

Check just Collin county - it was being listened to all over the place. At least three businesses I frequented had it on. The signal down in Dallas was awful. But Plano, Allen, McKinney, etc - it was almost like a local. And there was a serious effort to protest the translator.

I went through the old diary data for KMAD for the last two years before the PPM arrived, and found 0.0 share, but an average cume of 1,200 persons (out of 5 million in the market).

Such cases are generally the result of market residents traveling outside the MSA and listening to stations that are not home to the metro and putting them in their diary... not of local listening to fringe signals.

I also looked at a couple of early (October 2008 and later) PPM reports, and KMAD was a no-show.

I didn't look at every report. But finding 0.0's in the months I checked in the diary report and no-shows in the PPM early data would confirm that the station was not getting listening and was not even worthy of "rimshot" status (particularly since the 65 dbu does not come within half a county of the Dallas Ft Worth metro).

 

[willdav713]

I was listening to Majic 102.1 in Houston yesterday, had that station on the longest. The Eagle, well blah blah blah talk talk, and the same songs of classic rock.

Really liked all the old school they were playing, plus it was 2 for Tuesdays something you would only hear on Classic Rock stations, now Radio One is applying that concept to Urban AC Majic 102.1

Majic seems to be more heavy on the Old School, so I wouldn't be suprised if some sort of Oldies format does return to the Houston airwaves. Noticed I said some sort of Oldies format.

Heard Born to Be Wild by Steppenwolf for the 1000th time at the same time on the Eagle. Today the jocks will play whatever they feel like on the Eagle. Blah.

Well I left Houston last night, and when I return about 2 months later, the Eagle will probably still be playing the same worn out tunes, I was able to DX the Eagle last Monday, with the same boring playlist.

Saw a banner for News 92FM on Richmond and Hilcroft by the Walgreens. Radio One is still promoting News 92 for right now much more by advertising that station over 97.9 or 102.1

 

[bturner]

Majic 102.1 and The Box 97.9 are at the top in the market and have been so for so long it must be a decade or more. When I was a newbie in radio about a third of a century ago, the jock we hired out of Houston was raving about Majic. I really don't think either station needs billboards to maintain their double digit combined share.

 

[willdav713]

Majic 102.1 and The Box 97.9 are at the top in the market and have been so for so long it must be a decade or more. When I was a newbie in radio about a third of a century ago, the jock we hired out of Houston was raving about Majic. I really don't think either station needs billboards to maintain their double digit combined share.

About the jock raving about Majic was this during the Noble Broadcasting days?

Majic and The Box does their advertising by rolling out vans at clubs, and events which works for them. Something News 92 FM should do, plus improve their news and weather.

I prefer Majic over 963RNB in Austin. Entercom in Austin has a long way to go for it's 96.3

 

[bturner]

I really am not sure who owned Majic then. I'm talking the last half of 1981. I recall our top 40 went on a few songs because Majic did.

 

[jd]

Amaturo Group owned KMJQ at that time, prior to the sale to Keymarket in 1986.