When Will We See Ratings?

[robbie roundhouse]

How long until we get our first peek at the Bone's ratings for their new talk format? I'm rooting for its success.

 

[badjef]

How long until we get our first peek at the Bone's ratings for their new talk format? I'm rooting for its success.

Don't hold your breath.

Jeff in Sa-ra-so-ta!

 

[rfrus]

Cox had the top four stations in April. The Bone was not one of them.
1. WDUV Cox
2. WXGL Cox
3. WWRM Cox
4. WPOI Cox
5. WRBQ CBS
6. WFLA CC
7. WFLZ CC
8. WQYK CBS
9. WBTP CC
10. WFUS CC

 

[Frank Ferreri]

Noticed the disclaimer.."Arbitron only releases ratings for subscribing stations". That must be the reason for a number of stations with no numbers.

 

[frankberry]

How can Arbitron ignore non-subscribing stations and expect to have accurate numbers?
Imagine how wrong the Arbitron ratings would be if the #1 station didn't subscribe to Arbitron.
"The most accurate ratings that money can buy."

 

[Frank Ferreri]

What caught my eye was that a few stations, like WJQB, had no numbers. Couldn't comprehend how these stations simply dropped entire listenership. At the top of the page was the disclaimer.

 

[DrewGarabo]

Hey Robbie, thanks for rooting for our success. I'm pretty sure I'd get in trouble with both Arbitron and Cox for sharing the details of the weekly PPM results thus far, but I will say that all shows are hitting it out of the park in our target demographics (men 25-54 and adults 25-54). Don't be misled by the 12+ numbers, which unfortunately are the only numbers Arbitron chooses to divulge.

-Drew

 

[Nostalgia]

How can Arbitron ignore non-subscribing stations and expect to have accurate numbers?
Imagine how wrong the Arbitron ratings would be if the #1 station didn't subscribe to Arbitron.
"The most accurate ratings that money can buy."

This is the subject of another thread. Only subscibers and ad agencies (most importantly) will see all of the data. The data is there for all stations, you just gotta pay to see even the most basic 12+ now.

In Tampa you can see that all three of the "C's" are subscribers. Wonder if they give a pass to non-comms who have some numbers posted? But as you move out to the smaller markets such as Gainesville-Ocala you will only see TWO subscribers! WOGK (the #1 station mr frankberry) and sister stations have gone to Eastlan, who knows about the rest. If Entercom and Gillan drop out we would assume Arbitron would drop that market altogether. I am sure these guys are thinking "why am i subsidizing all the other stations rating???"