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WHER now WLAU

With the purchase of Eagle 99 WHER by Telesouth the station is now called WLAU. For those of you old enough to remember WLAU was an AM station in Laurel. I think it went silent in the 80's. I think it is kind of cool to bring back the old call sign. Afterall I always thought of WHER as the Hattiesburg beautiful music station at 103.7.
 
Do you think anyone will switch to classic country? Maybe on AM? Ratings weren't bad for 99.3. I wonder if anyone will go all christmas this year. BTW what about Supertalk 97.3?
 
It is amazing that my neck of the woods, I now get two Supertalk stations to choose from. And I will bet you that even though WZKR is the Meridian station for Supertalk, I bet that WLAU is a second choice for some parts of Meridian, even though it also covers most of the Pine Belt. I am sitting in Forest and get WLAU clearer tonight than I can get WZKR because of some interference. By the way what happened to the other Hattiesburg station that carries Supertalk anyway?
 
You are going to have two Supertalk stations in the Laurel-Hattiesburg Market WLAU for the northern half of the pine belt and WFMM for the Southern half of the Pine Belt. Supertalk has now got most of East and South Mississippi Covered. Now all they need is a station on the Gulf Coast.
 
I thought for a while they had some of their programming on the station in Pascagoula. It was on AM, and I don't think they care for AM stations.
 
I think it was on 1580 WPMP (now WPMO again) briefly, but I never got confirmation. It was listed on the Supertalk website at one point and may have only carried their schedule part-time.

The Gulf region is probably ripe for the picking since WTMI is now simulcasting 96.7 The Champ or whatever it's called. That leaves tiny little WPMO and Clear Channel's WBUV. Oh, and WWL.
 
Zach said:
I think it was on 1580 WPMP (now WPMO again) briefly, but I never got confirmation. It was listed on the Supertalk website at one point and may have only carried their schedule part-time.

The Gulf region is probably ripe for the picking since WTMI is now simulcasting 96.7 The Champ or whatever it's called. That leaves tiny little WPMO and Clear Channel's WBUV. Oh, and WWL.

It was on the old WPMP. They carried the Gallo Show, JT & Dave and the afternoon show for an hour before Marshall Ramsey took it. When the new owner's took over in May of last year, they dropped all Supertalk programming since most of it wasn't well received on the coast. I did enjoy hearing Gallo on though. He really puts time and effort into his show and sounds great! WTNI (AM 1640), WXBD (1490) & WUJM (96.7) is a total simulcast of each other with sports programming. I love listening to Tommy D! WPMO is holding it's own in an underserved Pascagoula and Moss Point
 
Since 1490, 1640 are simulcasting along with the FM station, Why not put something else on one of the AM stations? Even Supertalk. I doubt they would do it since Supertalk hates AM. And they want their own stations.
 
SuperTalk seems to hate AM though a lot their programming is on WNAT in Natchez. Good luck convincing them to change the 3 station simulcast. They like it the way it is ???
 
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