TVradioguru said:
Then Goldi, as has been suggested before in many a thread here.. Why don't you go out and buy an AM station somewhere, operate it while maintaining enough cashflow to keep it on the air hoping that the commission will allow the expanded band someday. please one of you who claim to be the salvation of radio, put your money where your mouth is and prove us industry-types wrong.
I never claimed to be the "salvation" of radio - just an insider in another corner of the industry (who is too busy producing a radio show to jump on this board every day, like some out of town consultants!) who CARES about the RADIO INDUSTRY, not just the status quo. And I don't want to purchase a failing AM station either. Hence my earlier suggestion for an expanded FM band, with several benefits that I surmise could result from it.
Instead of the snarky, predictable put-downs, how about some open-minded DISCUSSION about some of the other stuff on this website, if you don't want to engage on any of the ideas that I pose from time to time. I think this story posted a few hours ago on this site is worth discussing for examples of similar leadership in the radio industry, and ideas that the next real leader in radio programming might try, even in Seattle! (excerpts below):
CRS keynoter Ken Lowe challenges radio to show "courage"
The head of Scripps Interactive - HGTV, the Food Network, and country network GAC - quotes former GE CEO Jack Welch, who preached "Change before you have to." Lowe told this morning's opening session of the Country Radio Seminar in Nashville that in a climate of "constant change," businesses need to show
#1, innovation,
#2, engagement (such as engaging listeners through social media) and
#3, leadership. Of the six qualities he associates with leadership, the one he dwelled on was courage.
"You don't have to be a leader to be courageous," he said, "but you do have to be courageous to be a leader . . . It takes courage on many levels to turn our vision into reality."
"Cookie Cutter" thinking won't do it: Ken Lowe said, "Maybe we need to rely a little less on research and a little more on gut instinct." He suggested there's been an "over-reliance on research in radio," affecting the way the product sounds. In the early 1990s, the former radio DJ and PD suggested to Scripps that they launch a 24-hour cable network named HGTV, and corporate commissioned a research project to check it out. Lowe says the focus group results came back highly negative, and one researcher even said "the name HGTV sucks." Nevertheless, Lowe and his associates believed there was a place for a lifestyle channel that focused on the home and garden, and he told the CRS crowd, "I put the research in the trash can." The rest, as he said, is history.
One of Lowe's final quotes was from management guru Peter Drucker: "The best way to predict the future is to create it." That was Lowe's challenge about "courage" to a crowded room full of country radio PDs and executives as well as record label staffers.