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Where Does Cox Go Next?

1. Urban Gospel
2. Adult Album Alternative
3. Active Rock
4. Classic Country
5. Hot AC

Those are some of my own suggestions.

Me thinks numbers 1-3 would stand the best chance of succeeding on this spot.

The last two might do well but not enough to last long.

R.D.P. <><
 
Urban gospel would probably fair the best...moving WAGG to FM. Classic country is an interesting idea, though...maybe split the Bull's audience...with 97.3 grabbing the older country listeners, and 104.7 taking in the younger ones. What is they say...divide and conquer? That sort of tactic worked years ago when "Kiss" and "Jamz" arrived on the scene and skimmed off WENN's older and younger listeners, respectively. AAA is a nice idea, but I doubt Cox would try it (we are fortunate that "Live 100.5" attempted the format, albeit for only a year and a half). Personally, I'm holding out for a soft AC format like Cox's "Dove" in Tampa. It never hurts to dream, right? :D
 
I've always wondered why no one ever bothered to get WAGG on FM. Classic country to flank the Bull wouldn't be a bad idea but I dunno how well received it would. Couldn't possibly be worse than the ratings they have now.

I guess this means the sports flip was premature and Finebaum isn't going anywhere?
 
What's the latest on the Finebaum debacle? I haven't heard anything in a while, but I don't keep up with it all that much. If Finebaum wins his case and Cox hires him for the Zone, will it all be moot at that point, given how the Zone continues to decline? Many of the listeners commenting on the Zone's Facebook page a while back stated they didn't want to hear Finebaum on the Zone, anyway.
 
robbie roundhouse said:
If Cox decides to flip the Zone, what is left for them to try?
Click to expand...

I can't see it happening. Even with poor ratings, the Zone is likely to be billing way more than anything else ever tried on that signal. Sports sells, even with dismal ratings.
 
passtheword said:
Urban gospel would probably fair the best...moving WAGG to FM. Classic country is an interesting idea, though...maybe split the Bull's audience...with 97.3 grabbing the older country listeners, and 104.7 taking in the younger ones. What is they say...divide and conquer? That sort of tactic worked years ago when "Kiss" and "Jamz" arrived on the scene and skimmed off WENN's older and younger listeners, respectively. AAA is a nice idea, but I doubt Cox would try it (we are fortunate that "Live 100.5" attempted the format, albeit for only a year and a half). Personally, I'm holding out for a soft AC format like Cox's "Dove" in Tampa. It never hurts to dream, right? :D
Click to expand...

I would expect Cox to put WAGG on FM via a translator before the full-powered 97.3.
 
Kent said:
robbie roundhouse said:
If Cox decides to flip the Zone, what is left for them to try?
Click to expand...

I can't see it happening. Even with poor ratings, the Zone is likely to be billing way more than anything else ever tried on that signal. Sports sells, even with dismal ratings.
Click to expand...


But is it billing enough to pay for all the local talent?
 
robbie roundhouse said:
There are a lot of suits at Cox that don't think Gospel is an easy sell on FM.
Click to expand...

Radio One's Urban Gospel in Atlanta (class A BTW) has been a consistent top 10 in Atlanta's +6 ratings (Cox's back yard).

http://www.radio-info.com/stations/wpze-fm

There have been a couple of ratings period in the last 2 years where WPZE was the highest rated Radio One station in the 6+.

IMHO WPZE has the most listeners per watt of any station in the Southeast. The "hard" selling might be because the "night club / alcoholic beverages" commercials will not work. But I believe the higher income levels of the WPRZ audience more than off sets these sales. The TV news operations will advertise during "sweeps".
 
Urban gospel got decent ratings in Houston but switched to all news about six months ago. Despite getting about 1/3 the ratings of the gospel format, all news is billing slightly higher. Radio One is 5% less profitable in Houston than it was a year ago, largely due to the higher operational costs of an all news station.

In other words, urban gospel gets average to above average ratings but has an anemic power ratio. This is why Cox hasn't tried WAGG on FM, and I wouldn't expect them to in the near future.
 
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