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Where Is Rush Going To Go Now?

With the demise of 106.9, where are the hot air bags like Rush going to end up? Did Imus ever get on the air there? Merlin certainly didn't do something right with that place.
 
We've already had a lengthy discussion on this topic here:

http://radiodiscussions.com/smf/index.php?topic=238893.0

My view is that Rush will go back to PHT and the rest will not. CBS knew this would be a short-term thing, and they just want Rush without Hannity or Beck. Now they'll get their way.

Why didn't IQ work? Lots of reasons. 1) They got a format at the bottom of the cycle. Had they gone talk five years ago, it might have been different. 2) Money. You realize quickly that $1 million isn't a lot of money in radio, and you need more to promote a new station. 3) Radio listeners are creatures of habit. For a lot of people, when Rush left PHT, he was gone. They didn't all follow him. Some did, but a lot stayed with whoever PHT put on in his place.
 
TheBigA said:
We've already had a lengthy discussion on this topic here:

http://radiodiscussions.com/smf/index.php?topic=238893.0

My view is that Rush will go back to PHT and the rest will not. CBS knew this would be a short-term thing, and they just want Rush without Hannity or Beck. Now they'll get their way.

Why didn't IQ work? Lots of reasons. 1) They got a format at the bottom of the cycle. Had they gone talk five years ago, it might have been different. 2) Money. You realize quickly that $1 million isn't a lot of money in radio, and you need more to promote a new station. 3) Radio listeners are creatures of habit. For a lot of people, when Rush left PHT, he was gone. They didn't all follow him. Some did, but a lot stayed with whoever PHT put on in his place.
Rush will not be on Philly radio anymore. WPHT will not give up 3 hours or local talk for Rush.
 
Dave,

My guess as I posted in another thread is that Rush will find a home at WFYL-AM and maybe a station like WSNJ-AM or possibly WNJC. I believe they will carry both Hannity and Rush as long as they are paid a fair price to broker the time.

This is likely the scenario, across the country over the next few years.

The good news is that when it comes down to "pay to play programs" its perfectly legal.
 
I doubt it will be WSNJ...1240 does not get into Philly.
Remember, Rush was first aired on WNJC (WVSJ) 1360 back in the early 90's when Gus Cawley owned the station. WVSJ lost Rush in 1993 when WWDB got the rights to air Rush in Philly.
 
Gus died several years ago. And although he had the foresight to air Rush in the show's early days, he is the best example ever of how not to run a radio station.

The reason he moved the 1360 frequency to Pitman (and eventually Washington Township) was that he had screwed over so many advertisers in Vineland that he couldn't sell enough ad time to stay on the air. So rather than sell out he moved the frequency.

He alienated a lot of people who worked for him as well. I was the only WWBZ employee to follow him from Vineland to Pitman, and I regret doing so. That last year I worked for him he withheld the usual payroll deductions but filed a W2 with the IRS saying that he had withheld nothing. As a kid of only 19 I didn't think that I could have really nailed him for that but just paid.
 
WWBZ ? What did the call letters represent? Also I would believe you had a pretty good signal. Was this true?

He had a country format for sometime but as I recall he also did a show on his station. I heard him on the radio - He had an accent as I recall. I called his program a couple of times and he was very nice.

What did he do after ownership and what led to his demise?
 
I believe it was cancer that killed him. I don't know all the details. He sort of dropped off the map after selling out 1360.

The WWBZ call letters stood for the three original partners: Wood, Bullock, and Zugg. Fred Wood later sold out and bought WMVB AM and later built WWOC (which is now WIBG-FM).

The signal was originally 1kW Non-Directional from Vineland, NJ, eventually upgraded to 5kW. Cawley took his time applying to actually move the stick even though the studios were moved in the spring of 1989.
 
Gus Cawley is selling appliances at the Home Depot store in Cherry Hill. He is very much alive and does not wear his toupee anymore.
 
This thread, like many others, owes its existence to the fact that some people post without looking to see what anyone else has posted (and after posting they never bother to look to see what anyone else has posted in reply). Since they are not interested in hearing from anyone else, or any kind of interaction, maybe they should just start a blog.

There's already way more than enough creative speculation in the other thread. I have yet to read any from anyone who really knows anything. Most are in the category of wishful thinking.
 
I've been reading what the other radio wizards, such as yourself Fred, have been saying on this. You may be the one who needs some adjustment on this matter. remember, you had a choice of responding or not.
 
1310 said:
...Remember, Rush was first aired on WNJC (WVSJ) 1360 back in the early 90's when Gus Cawley owned the station. WVSJ lost Rush in 1993 when WWDB got the rights to air Rush in Philly.

Maybe CC would need to broker time on WNJC to get Rush back on? LOL.
 
DToTheJ,

You may be correct in this. It's a difficult format to sell but with the right dollar amount Clear Channel may be able to buy time on WNJC.
 
josh said:
You may be correct in this. It's a difficult format to sell but with the right dollar amount Clear Channel may be able to buy time on WNJC.

You do realize that this would be the only market in the country where Rush is pay-for-play, right? Not gonna happen.

They'll either barter it (not likely) or just lower the price (very likely), and someone will pick it up. The signal might be weak, or the shows surrounding Rush might be weak, but there will be another station to play the show without being paid to do so.

It's not a difficult format to sell compared to third tier sports radio, or AM music.
 
If they want a signal in Philly and WNJC offers that, they will have to pay for the time. WNJC has a nice signal and covers a lot of people. It will be worth it for Clear Channel to pay for the time.
 
josh said:
If they want a signal in Philly and WNJC offers that, they will have to pay for the time.

And you come to this conclusion how? Besides the fact that you do nothing but make posts about how talk radio as a format is dying, and engage in wild speculation?
 
Small Market Guy said:
You do realize that this would be the only market in the country where Rush is pay-for-play, right? Not gonna happen.

Once upon a time, this was the only market in the country where Rush wasn't on at all.
 
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