With the demise of 106.9, where are the hot air bags like Rush going to end up? Did Imus ever get on the air there? Merlin certainly didn't do something right with that place.
Rush will not be on Philly radio anymore. WPHT will not give up 3 hours or local talk for Rush.TheBigA said:We've already had a lengthy discussion on this topic here:
http://radiodiscussions.com/smf/index.php?topic=238893.0
My view is that Rush will go back to PHT and the rest will not. CBS knew this would be a short-term thing, and they just want Rush without Hannity or Beck. Now they'll get their way.
Why didn't IQ work? Lots of reasons. 1) They got a format at the bottom of the cycle. Had they gone talk five years ago, it might have been different. 2) Money. You realize quickly that $1 million isn't a lot of money in radio, and you need more to promote a new station. 3) Radio listeners are creatures of habit. For a lot of people, when Rush left PHT, he was gone. They didn't all follow him. Some did, but a lot stayed with whoever PHT put on in his place.
1310 said:...Remember, Rush was first aired on WNJC (WVSJ) 1360 back in the early 90's when Gus Cawley owned the station. WVSJ lost Rush in 1993 when WWDB got the rights to air Rush in Philly.
FredLeonard said:I have yet to read any from anyone who really knows anything. Most are in the category of wishful thinking.
josh said:You may be correct in this. It's a difficult format to sell but with the right dollar amount Clear Channel may be able to buy time on WNJC.
josh said:If they want a signal in Philly and WNJC offers that, they will have to pay for the time.
Small Market Guy said:You do realize that this would be the only market in the country where Rush is pay-for-play, right? Not gonna happen.
FredLeonard said:Once upon a time, this was the only market in the country where Rush wasn't on at all.