txchipk said:
Local TV news ratings are declining. In almost every market, viewership is way down compared to 5 years ago or 10 years ago.
Some of this can be blamed on more choices I suppose, but certainly dumbing down the news has run people off. With the sports coverage cut to minimal levels on some stations and the mix of tabloid crime, gossip, and "health news your family needs to know about", local news has run off men in droves. I think most nights in Dallas, women now outnumber men 2-1 in terms of audience make-up of the local news.
Don't overlook the impact of changing lifestyles. When I was a kid, my father was home every night by about 5:30, we had dinner at 6 like clockwork. Now, on a good night, I make it in the door by 7. Longer commutes, more hours, more families taking kids to various activities. It changes patterns, and helps explain why the one growing area for news on average is mornings. I get up before 5 most days, so there's no way I'm watching the 11 p.m. news. Heck, I'm barely catching the headlines on the 10 p.m. news because I'm either (a) running around doing chores or (b) crashed and zonked.
And yes, more options is a big part of it too. For people who are home at the time news is on, assuming they're not eating meals and away from the TV, with so many homes having cable or satellite and literally hundreds of things on at the same time that weren't there a generation ago, of course you have lower viewership. There mere fact that CNN/MSNBC/FOX/CNBC are there slices off some of the news pie, and then you have the kids shows and everything else competing for eyeballs, not to mention, with cable, the on-demand programs. 6:30 may be when you watch Barney with your toddler, not when it runs on the local PBS station.
Attitudes about news among younger viewers also are shaping the decline. A co-worker and I had a much younger colleague (about 5 years out of college now) who looked at us like we were from Mars when we said we watched the news each morning. This is someone very well-informed and sharp--she just got her news from a slew of other sources that weren't available a few years ago, not from appointment TV viewing.
You could blend the DNA of Cronkite, Brinkley, Huntley and Murrow to create the mother of all anchors and it still won't change certain societal trends.
The fact that Paris Hilton makes the news may frustrate us news junkies, but it is overly simplistic to think that's the main reason ratings are down. The pie is simply being sliced more ways.
The audience most likely to be bothered by the fluff is the same audience that tends to stay with the TV newscasts in the end. Just look at the ads on the network evening newscasts--someone is taking all of those drugs and buying the Depends, whether or not Charlie Gibson has to read a story about Anna Nicole Smith. And if those stories manage to lure in a few younger eyeballs that help keep the enterprise afloat, that's the price that has to be paid sometimes.