Where the Cowboys won't end up!

[GSG]

I just listened to Norm Hitzges on The Ticket. He had Dan Bennett on to talk about The Cowboys radio situation. It sounds to me that based on what Mr. Bennett said, the Cowboys will not air on any of the Susquehana cluster of stations. It will be intresting to see who will fork over the dough. Whoever it is, will have their work cut out getting their ducks in a row. Go Cowboys!

GSG

 

[Gopher]

> I just listened to Norm Hitzges on The Ticket. He had Dan
> Bennett on to talk about The Cowboys radio situation. It
> sounds to me that based on what Mr. Bennett said, the
> Cowboys will not air on any of the Susquehana cluster of
> stations. It will be intresting to see who will fork over
> the dough. Whoever it is, will have their work cut out
> getting their ducks in a row. Go Cowboys!
>
> GSG


He also said that KLUV lost over 3 million dollars on the deal. He also said by waiting this long it will really hurt sales because they should have already started selling stuff for broadcast this fall.

Any bets as to Jerry buying a station and going it alone?

 

[GSG]

hmmmmm..yeah that is interesting. I wonder what station he could get here. Any thoughts? Many of the AM's have signal challenges in one way or another after sundown.

GSG


> I just listened to Norm Hitzges on The Ticket. He had Dan
> > Bennett on to talk about The Cowboys radio situation. It
> > sounds to me that based on what Mr. Bennett said, the
> > Cowboys will not air on any of the Susquehana cluster of
> > stations. It will be intresting to see who will fork over
> > the dough. Whoever it is, will have their work cut out
> > getting their ducks in a row. Go Cowboys!
> >
> > GSG
>
>
> He also said that KLUV lost over 3 million dollars on the
> deal. He also said by waiting this long it will really hurt
> sales because they should have already started selling stuff
> for broadcast this fall.
>
> Any bets as to Jerry buying a station and going it alone?
>

 

[longtimelistener]

Re: What about KAAM?

> hmmmmm..yeah that is interesting. I wonder what station he
> could get here. Any thoughts? Many of the AM's have signal
> challenges in one way or another after sundown.
>
> GSG
I wonder if Crawford would sell it?

 

[tasha]

Re: What about KAAM?

> > hmmmmm..yeah that is interesting. I wonder what station he
>
> > could get here. Any thoughts? Many of the AM's have signal
>
> > challenges in one way or another after sundown.
> >
> > GSG
> I wonder if Crawford would sell it?
>
Another station with nighttime issues, plus their annual billing isn't enough to cover the costs. Don Jr. negotiates these deals, like SMU basketball, for a relatively small amount of money paid to KAAM. Crawford doesn't have the staff or resources in place to even think about a deal like this.

 

[KPLEXCOMPLEX]

> hmmmmm..yeah that is interesting. I wonder what station he
> could get here. Any thoughts? Many of the AM's have signal
> challenges in one way or another after sundown.
>
> GSG
>
>
> > I just listened to Norm Hitzges on The Ticket. He had Dan
>
> > > Bennett on to talk about The Cowboys radio situation. It
>
> > > sounds to me that based on what Mr. Bennett said, the
> > > Cowboys will not air on any of the Susquehana cluster of
>
> > > stations. It will be intresting to see who will fork
> over
> > > the dough. Whoever it is, will have their work cut out
> > > getting their ducks in a row. Go Cowboys!
> > >
> > > GSG
> >
> >
> > He also said that KLUV lost over 3 million dollars on the
> > deal. He also said by waiting this long it will really
> hurt
> > sales because they should have already started selling
> stuff
> > for broadcast this fall.
> >
> > Any bets as to Jerry buying a station and going it alone?
> >
>
The question being,what ABC or Susquehana would he buy,considering they are in sell mode?

 

[arnoldevns]

What about...

> > > hmmmmm..yeah that is interesting. I wonder what station
> he
> >
> > > could get here. Any thoughts? Many of the AM's have
> signal
> >
> > > challenges in one way or another after sundown.
> > >
> > > GSG

The ABC and Susquehanna stations seem possible. The economics of a Jerry Jones owned radio station are questionable.

Jones would have to find a station good enough to reach Cowboys fans with the games. He would then have to pay a price for it that wouldn't break the bank. If he bought a station that is well run and has good billing, he could probably recoup his investment in say 10 years or so. He might recoup it faster with the additional billing due to the Cowboys games.

So that then gives us some guidelines about what station he might be able to buy.

From ABC: KSCS, WBAP and KMKI would seem to be the only stations that really fit the first criteria of reach. The Twister and ESPN are both rim-shots and are weak in the southern part of the listening area. KMKI is kind of a borderline suggestion in this list. It has a nice signal, but is still problematic at night in some areas. The question then becomes, how much would Jerry have to pay for either KSCS or WBAP? Upwards of 100 million for either is probably a conservative guess. Is that too much for this kind of deal? Who knows.

From Susquehanna: KPLX and KLIF can reach the Cowboys audience just fine. The Ticket just has too many nighttime signal problems even when they were doing the triple-cast on 1700 and 104.1. KPLX has great billing despite it's ups and downs. KLIF has been somewhat of a stabilized mess the past few years and has gotten away from sports. I think Jones could afford KLIF, but I'm not sure he'd want it. I think KPLX would be the same kind of price as either KSCS or WBAP - and that might just make it too rich for Jones' blood. Who knows.

 

[bhayes1016]

Re: What about...

Jerry wants the Cowboys on an FM station, so the buy-his-own scenario is highly unlikely.