What did you expect?
> Okay, I bought a bunch at 4.24 and some more at 5.87. Didn't
> sell it (stupidly!) at 9 when Mel came on board. Didn't sell
> it again at 7 in January after Howard started. It's funny
> money and I can afford to hold it for a while.
>
> But the damn thing is sinking like a rocket. Anyone else
> watching and wondering?
>
First of all rockets explode, ships sink. As for holding on to your Sirius stock I would hope that your portfolio is more diverse than just investing a great deal of your money into one company. If not, then you are screwed.
There is an old trick when it comes to buying stock. Buy low and sell high. You apparently have done the reverse. Here is my advice, for what its worth.
1. Keep your Sirius stock and hope that the price will eventually increase. The only thing you are suffering at the moment is a paper loss since you have not withdrawn your money. A question you might ask your broker is whether or not you are able to buy more stock with the current funds you have invested?
2. Sell the stock; Plain and simple. If you are staying awake nights worrying about your money, just take the loss and be done with it.
Personally I would have never invested money into Sirius or XM because if you look at their books, both companies are deep in red ink. Combine that with the huge salaries being paid out to certain on-air personalities, plus other expenses like new studios, equipment, and you are investing with a company that does not stand on firm financial ground.
Now some people compare Sirius with CNN when it first started out. Remember however that Ted Turner could afford to keep CNN afloat until the network became profitable. Plus CNN debuted over 20 years ago when cable TV was in its infancy. Satellite radio is attempting to win over people disgruntled with terrestrial radio. Most people who don’t listen to terrestrial radio are downloading music from the internet, listening to I-Pods or CD’s and could give a damn about shelling out money for a satellite radio plus pay monthly fees.