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WHERE WILL THE NEW TALENT COME FROM?

S

Stinkymess

Guest
From the Wall Street Journal article on CC firings:

"On the radio side, the company is likely to eliminate chunks of local programming and replace it with national programming, much as it has brought RYAN SEACREST's LOS ANGELES-based radio show to other markets in recent months. If a local show seems successful, the company will try to syndicate it faster than it might have in the past, a person familiar with the situation said.
Click to expand...

And if all programming from a central location, where will these new personalities and talents come from?

Small media companies are endangered species, and with little revenue coming in, more and more of them are forced to VT or talent share to stay competitive with the "C's"; Clear Channel, Citadel, Cumulus, CBS.

And let's say you DO manage to carve out a small, successful show in a small or medium market. Would you be willing to move from your safe spot (where they probably appreciate you and your hard work) to a job with a company where "flavor of the month" shows are hired and fired without regard to talent or work ethic?

Radio as we know and love it is dead. Our only hope is that these major media companies will destroy themselves, and radio run by real radio people can rise from the ashes.
 
Stinky, the good news is Obamas pick for the FCC seems like the kind of guy whos going to hopefully clean things up for the business.
 
The other news is you got to have talent. What's passed for talent overall in the last 5 years alone is highly questionable. Homogenized assembly liner readers and bank calls is not talent.
 
Nobody, including Clear Channels, has said a word about "looking for talent." It's not about "talent". This "mass termination" is about revenues ... money ... those who don't make enought (50% profit) for the station and, thus Clear Channel. Period.

If sales isn't creating that margin, that where the biggest cuts will come. If the on air staff and support staff is costing more than that 50% profit margin, it doesn't matter ... the support staff is gone, then the talent if need be ... to be replaced by Clear Channel syndicated programming.

What is it you can't understand about this? San Antonio is not sitting back worrying about "talent" and how to grow ratings. They are looking to raise revenues ... and not strategy over programming. If it's not working now ... it's not working. So, that's why the cuts.

They need to raise revenue to a margin of 50% profit.
 
Ok. My fault. I thought underlining part of the quote and putting it in bold type would be enough. Guess not.
Look at this line again (from the WSJ article).

If a local show seems successful, the company will try to syndicate it faster than it might have in the past.
Click to expand...

If you destroy all the local shows and local talent, how are you going to come along later and syndicate them?
It's more shortsighted planning from the company that perfected shortsighted planning.
Now they're making it an art-form.

I can imagine the conversations down the road.

"Hey guys. We need to hire some talent with experience. Let's check the talent pool. Gee guys, where did all the talent go? We fired them? Well, hire some new ones. What do you mean they all got better jobs and hate our guts? How could that be? Look at all we've done for them and the industry".

You can pretty much figure it out from there.
 
You got to have talent, to draw in listeners, so you call see spots and try to be profitable. Why do you think there are tv shows on the air, radio shows, etc? You got t have some type of talent and promotion going on. Ads alone dont draw in listeners. McLendon tried that many decades ago and it failed just as fast. Finally Clear Channel only has its own self to blame for this and not owing up to making a mistake with its mass consumption of stations, syndicated below par shows,and planting the seed of VT. Too many non radio folks called the shots and the shots hit em in the butt finally.
 
Somewhere in a dark unmarked warehouse agents from Clear Channel, Cumulus, and CBS are having a generic and bland voice guy read every word in the dictionary with three different inflections on each word. Once these recordings are complete all stations will be auto voiced by using a bastardized contraption that interfaces a fisher price "See and Say" into the console. Pull the lever and...whirl..."come up another 30 minute music marathon." Pull the lever and ...whirl..."Playing the best mix of the 80's 90's and today.." ;D
 
whodatdj said:
Somewhere in a dark unmarked warehouse agents from Clear Channel, Cumulus, and CBS are having a generic and bland voice guy read every word in the dictionary with three different inflections on each word. Once these recordings are complete all stations will be auto voiced by using a bastardized contraption that interfaces a fisher price "See and Say" into the console. Pull the lever and...whirl..."come up another 30 minute music marathon." Pull the lever and ...whirl..."Playing the best mix of the 80's 90's and today.." ;D
Click to expand...

I believe that's called text to speech. ;D And yes I do believe that will be the future of radio. ;)
 
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