Horse Sense
Funny, I read this and said "precisely!" Then, I wondered if anybody in this business who wears a $2 thousand suit and calls the shots would pay attention to the well-measured words of one of America's foremost Top 40 personalities.
Probably not.
Had the same words been issued in a press release, signed by "John Larsh, Consultant" and emailed to Inside Radio, Radio & Records or any one of the industry's respected publications, it would have been front page news.
Jocks and program directors often know more about the movement of listeners and developing trends than any general manager or group VP.
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From the horse's mouth:
There are NO openings in the "Oldies" format and all is quiet on the eastern front. It appears it will take a realization that a certain amount of entertainment will be what is necessary to stop the erosion of satellite, internet, HD2, cell phones and Ipods. That, and local content and creativity, is the only hope of terrestrialradio.
Funny, this is where we were in 1970 when AM was dying to FM. AM was fat and happy and refused to even put up a fight until they had nothing left. You'd think after spending BILLIONS on radio stations that "big business radio" would be hustling to protect it all but their answer is "dehumanization".
Would somebody please tell me if "no human element" is the answer why don't the 40+ channels of continuous audio on your cable or satellite provider have any listeners? There is NO WAY anyone will play more music than them. The satellite people are deliriously happy with the way terrestrial radio is reacting because they can't afford to hire personalities and they KNOW that is the way you make fans out of the listeners.
[In other words, he's still on vacation.]