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Wheres KTAR FM in the latest ratings?

A

azfmfan

Anyone have any info on why arbitron only lists KTAR AM as a sports station and no sign of the FM at all? Also they still show KKFR as a Bonneville property. Are power's ratings accuarate or are they mixed up with 92.3. Any info on how the KTAR's are doing seperately?
 
azfmfan said:
Anyone have any info on why arbitron only lists KTAR AM as a sports station and no sign of the FM at all? Also they still show KKFR as a Bonneville property. Are power's ratings accuarate or are they mixed up with 92.3. Any info on how the KTAR's are doing seperately?
Click to expand...

Arbitron reports do not list ownership... that is something the trades, each, add to make the reading of the tables more relevant. Obviously, the trade you saw trhe numbers in was wrong.

KTAR AM & FM are listed as "KTAR AM" because Bonneville elected single line reporting, which they could do because both were a 100% simulcast from late September through December 13, when the Fall book ended. There is no separate listing for the AM or the FM.

KKFR's listing is for 98.3 only.
 
According to Arbitron, Phase 1 combined KTAR AM and FM. Phase 2 and 3 Trends will report the two signals separately. When the Winter book comes out May 7, the two stations will be reported separately for the entire 3 month period. But, KTAR FM will appear to have no listeners for averaging purposes prior to Jan '07. It's confusing, but that's Arbitron for ya.
 
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