Mix was HOT because Bill Thorman was PD at the time and Jammer was MD.. This combo and the lack of a competitor CHR station in the market at the time is the reason why Mix was a success when it first came out. Mix starting FAILING when Clear Channel took over and the OM at the time wasn't really focusing on the station but on another station in the cluster. Sadly, when B97 decided that the time was up for talk and they got back in the music business things at Mix started looking down, first with Jammer leaving to become a PD in California (his first PD job at KWWV in San Luis Obispo, CA), later on down the road Adam Smasher left to go to KRBE in Houston. After that the PD position was eliminated and the OM was programming a station he really didn't care about. Personally I think that the Mix staff when Clear Channel took over was one of the best at the time (Robb & Robb in the Morning, Kandy Klutch (PD) doing mid-days, Jammer (MD) in the afternoons and Adam Smasher at night, Darren Stephens was doing overnights (now PD in Tally, FL).
Notice what happened when Clear Channel launched 104.1 with rock, the station shot up pretty quick, why? Because they are the classic rock for the people born in the 80's, mostly 90's album rock. I think the ratings will level out soon and it will be another cookie cutter station in the market.
Comments?
Remember, radio stations don't play the same song, you just listen too much!