-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Where's The New Website?
- Thread starter jmtillery
- Start date
8:12PM 10/20. Still no website.
What a joke. I don't think we'll see a website this week at all.
What a joke. I don't think we'll see a website this week at all.
V
vadar
Guest
Way to go UF, this is about as well executed as Brantley running the option in the red zone. What a joke, what the hell is taking so long? My kid can build a better web site in minutes, not weeks. C'mon, get it together. Where is Rock104.com? I want my Ozzy, Zeppelin, Shinedown, 311, Hendrix, Disturbed, AC/DC, Leppard, etc....
It's up!!!
Oh... wait... no, that was in my dream last night. Nevermind...
Oh... wait... no, that was in my dream last night. Nevermind...
V
vadar
Guest
What, still no web site. No way............. ;D
I'm with you all--there's really no excuse for the way they have handled this whole thing. A complete clusterf*ck.
As the old saying goes, this ain't rocket surgery.
The AM has been streaming for more than a year (many years?), so slapping a "Rock 104" stream on--and updating the existing Rock 104 website--shouldn't be a big damn mystery. The last time I checked they had several hundred students involved there, plus a few dozen fulltime staffers, so a lack of humans shouldn't be the problem. Is everybody still on-board?
So, lemme get this straight.
They ditch the 30-year rock format on FM, but announce a streaming version instead... but instead of planning ahead and executing a smooth hand-off, the stream still isn't up two-and-a-half weeks later. Hell, the website's not even up (a job that should take about an hour, with all the IT and web-development people at UF).
They flip the music to Country... but instead of having an air-staff in place, they're just now advertising for jocks...
Any students on-air? Any students involved with the FM in any fashion?
TV campaign? Billboards? Any kind of marketing to take advantage of the buzz (negative or positive)?
Was all of this a big surprise inside the building? From the outside it seems as though the Big Guy woke up one day and said "We're going Country!"--and pulled the trigger. Then said "Okay. What do we do now?"
What are advertisers saying?
As the old saying goes, this ain't rocket surgery.
The AM has been streaming for more than a year (many years?), so slapping a "Rock 104" stream on--and updating the existing Rock 104 website--shouldn't be a big damn mystery. The last time I checked they had several hundred students involved there, plus a few dozen fulltime staffers, so a lack of humans shouldn't be the problem. Is everybody still on-board?
So, lemme get this straight.
They ditch the 30-year rock format on FM, but announce a streaming version instead... but instead of planning ahead and executing a smooth hand-off, the stream still isn't up two-and-a-half weeks later. Hell, the website's not even up (a job that should take about an hour, with all the IT and web-development people at UF).
They flip the music to Country... but instead of having an air-staff in place, they're just now advertising for jocks...
Any students on-air? Any students involved with the FM in any fashion?
TV campaign? Billboards? Any kind of marketing to take advantage of the buzz (negative or positive)?
Was all of this a big surprise inside the building? From the outside it seems as though the Big Guy woke up one day and said "We're going Country!"--and pulled the trigger. Then said "Okay. What do we do now?"
What are advertisers saying?
Not sure what the advertisers are saying, but if the AE's are coming in and saying "$40 a spot, please" then they are saying "Go f*ck yourself..."
They are quickly losing any chance of building Rock104 as an online brand. Any listeners that might have gone to/stuck with the stream post-flip have by now found alternatives, (Buzz 100.5, an out-of-market signal like X102.9 or WJRR, Slacker, Pandora, SatRad, or one of the other many choices for music these days), and they ain't coming back. Many will find these alternatives adequate (if not superior).
At least Country 103.7 has the on-air signal to advertise and drive traffic to a future web site. Other than the (by now forgotten) initial flip announcements and Rock104's zombie web page, what is going to attract listeners to a future Rock104.com?
At least Country 103.7 has the on-air signal to advertise and drive traffic to a future web site. Other than the (by now forgotten) initial flip announcements and Rock104's zombie web page, what is going to attract listeners to a future Rock104.com?
While you wait for the website..here's something else to read about the flip. It's an interview with a former employee of WRUF:
http://anablogmusic.com/tag/103-7-the-gator/
http://anablogmusic.com/tag/103-7-the-gator/
Who wrote that trash of an article?
Ed Note: Buzz was an awesome indie station.
Yep, that didn't make money and had no ratings.
Gee, wonder why they flipped? Get your head out of your @$$ you music snobs.
Ed Note: Buzz was an awesome indie station.
Yep, that didn't make money and had no ratings.
Gee, wonder why they flipped? Get your head out of your @$$ you music snobs.
Still no stream? Stations in the North Florida and panhandle area are MESSED UP! WABB is another one - gosh if I ever see that station I am going to tell them how they do radio is REALLY DUMB compared to MANY other stations I have come across! It's the one station I wish would change format. Make it Spanish or something. Whoever programs these 2 stations is really dumb!
Alan McCall said:
Alan - This link appears to be broken. Would you mind forwarding a copy of the article to my direct email - [email protected]. I appreciate it very much. Thanks...
The article is an interview with a student air-talent who had held down the evening shift on Rock 104 for the past year, and details his interaction--or, more accurately--lack of interaction with the new PD, Ron Brooks, who comes off as scattered, disorganized, and generally disinterested in students--even those, like this kid, with legitimate on-air chops.
I googled Brooks and it looks like he has an impressive programming resume in mid-to-large markets with heritage Country call-letters: WCOS/Columbia, WSSL/G-SP and WNOE/New Orleans. All of those stations have been big players for 30+ years, so this is probably his first exercise in building one from scratch. And it looks like he was "on the beach" for the past couple of years, so he may just be getting accustomed to getting up and going to work again. That may be unfair... but the point is that if he's as good as his resume, 103.7 might end up sounding pretty good.
Still the wrong format for this particular station in this particular market.
Oh, and by the way, my comment yesterday that it "didn't have to be this way" referred to all the lead time they've had--and, frankly, all the ideas that have been floating around for the past year or so. Hell, somebody on this board had Rock 104 flipping to CHR six months ago. And, again, it's not as though the UF College of Journalism and Communications doesn't have people smart enough to plan this kind of transition thoroughly and do this right. The place is full of brilliant people.
They just dropped the ball.
I googled Brooks and it looks like he has an impressive programming resume in mid-to-large markets with heritage Country call-letters: WCOS/Columbia, WSSL/G-SP and WNOE/New Orleans. All of those stations have been big players for 30+ years, so this is probably his first exercise in building one from scratch. And it looks like he was "on the beach" for the past couple of years, so he may just be getting accustomed to getting up and going to work again. That may be unfair... but the point is that if he's as good as his resume, 103.7 might end up sounding pretty good.
Still the wrong format for this particular station in this particular market.
Oh, and by the way, my comment yesterday that it "didn't have to be this way" referred to all the lead time they've had--and, frankly, all the ideas that have been floating around for the past year or so. Hell, somebody on this board had Rock 104 flipping to CHR six months ago. And, again, it's not as though the UF College of Journalism and Communications doesn't have people smart enough to plan this kind of transition thoroughly and do this right. The place is full of brilliant people.
They just dropped the ball.
- Status