Which market is mostly infomercial happy

[spencerkarter85]

I like to ask this question to the experts. Which of the 210 DMAs are mostly infomerical happy? Could Greenville, SC DMA #36 be one? Since they air more infomercials than uncleared syndie shows like Ugly Betty, Cash Cab, Wendy Williams (3rd season), Punk'd, Til Death, etc.

Feel free to reply.

 

[nomadcowatbk]

KSHB airs an infomercial after SNL and at 6:30PM on Saturdays after the news, you'd use to never see an infomercial other than 1-6AM on a network affiliate

 

[landtuna]

I haven't done a tally of the number or locations of infomercials in my market (Phoenix) but it seems that the weekends are full of them any time the stations aren't carrying network feeds.

 

[azumanga]

I recall back in the late-1980s and early-1990s that all four commercial stations in Buffalo would be heavy on the infomercials in late-night and weekends. And that was before the other markets started doing the same.

 

[searadiofreak]

This may surprise, but I say Chicago.

The infomercials, especially from low-cost car dealers were everywhere back in 2005-2006. Some were actually quite entertaining, but they were everywhere on Saturday and Sunday mornings. Not sure if they still exist, as I have moved out of the area, but they were indeed part of the tv culture in the mid-2000's.

 

[dave73]

This may surprise, but I say Chicago.

The infomercials, especially from low-cost car dealers were everywhere back in 2005-2006. Some were actually quite entertaining, but they were everywhere on Saturday and Sunday mornings. Not sure if they still exist, as I have moved out of the area, but they were indeed part of the tv culture in the mid-2000's.

Some of those infomercials still exist on WGN-TV during the overnight hours, & anytime on WJYS 62.1 or 62.4.

 

[aznyin]

I haven't done a tally of the number or locations of infomercials in my market (Phoenix) but it seems that the weekends are full of them any time the stations aren't carrying network feeds.

Agreed. Now that the TV season is over, I can expect KPHO & KPNX to occasionally run infomercials during the 7-8pm hour on the weekends.

 

[crainbebo]

Sometimes KIRO 7 airs an hour of paid programs between 7 and 8pm on Saturday nights, preempting Entertainment Tonight Weekend. They also air an hour of infomercials between 3 and 4pm on Sat before Sports Stars of Tomorrow at 4, and anytime Sat/Sun where there is no sports pretty much between 11am and 4pm.

KSTW and KONG also air a good amount of infomercials on weekends, and KONG has infomercials between 10 and 1 on weekdays except for Joyce Meyer at noon.

-crainbebo

 

[EricStein]

I haven't done a tally of the number or locations of infomercials in my market (Phoenix) but it seems that the weekends are full of them any time the stations aren't carrying network feeds.

One of the Phoenix-area independents (KAZT) airs no entertainment programming on Sundays at all and hasn't done so since 2003. Just infomercials and paid religious programs (many of them from local churches). Their subchannels (Me-TV and RTV) take care of their Sunday entertainment programming.

 

[mjlarochelle]

I've seen infomercials during weekend prime time on both WICU (NBC) and WJET (ABC) in Erie, PA.

I've also seen the odd infomercial during weekend prime time on Detroit's WDIV. One was a full half-hour infomercial for that stations' new daytime fall lineup, which had changed because Dr. Phil moved over to WWJ.

 

[nomadcowatbk]

I've seen infomercials during weekend prime time on both WICU (NBC) and WJET (ABC) in Erie, PA.

Also these infomercials for things like exercise equipment and Time Life collections or are these infomercials disguised as news for things like local grocery stores or hospitals. Someone else here mentioned Michael Moore's TV National being pre-empted in Phoenix for a local hospital infomercial.

 

[Bob1370]

Will someone explain to me the economics of infomercials? They're basically unwatchable and generate ratings too small to measure for Nielsen--so how do they hold even enough viewership to generate the calls and orders needed to pay for themselves, much less generate the sales to make profits for the sponsors?

 

[nomadcowatbk]

Will someone explain to me the economics of infomercials? They're basically unwatchable and generate ratings too small to measure for Nielsen--so how do they hold even enough viewership to generate the calls and orders needed to pay for themselves, much less generate the sales to make profits for the sponsors?

Infomercials generate $, why spend $ on programs during little viewed hours when you might be able to make small profit from an infomercial

 

[searadiofreak]

Will someone explain to me the economics of infomercials? They're basically unwatchable and generate ratings too small to measure for Nielsen--so how do they hold even enough viewership to generate the calls and orders needed to pay for themselves, much less generate the sales to make profits for the sponsors?

Infomercials generate $, why spend $ on programs during little viewed hours when you might be able to make small profit from an infomercial

To expand on that it really is a win-win. The stations make a little revenue in time slots they ordinarilly would not. The sponsor gets a lot of time at bargain rates. Don't get me wrong, I won't watch, but I do understand their appeal on both sides.