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mrtexmex2007
Guest
Which one is the leader of spanish radio? Univision, Spanish Broadcasting System, (SBS) they clame to best the leader, or Clear Channel?
Because I know LIberman is not.
Because I know LIberman is not.
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mrtexmex2007 said:
Easy answer. Univision, with 76 stations... SBS has only 9 in the continental US... and Clear has about 25 or less after all the spin-offs.
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mrtexmex2007
Guest
Ok even if I dont like Univision that much
mrtexmex2007 said:
And why is that?
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-juan-
Guest
Isn't Entravision supposed to be with that short list, I know they have more stations than SBS and Liberman. (even thought they focus on medium markets)DavidEduardo said:
I think I can elaborate, Something that I don't like about Univision (and not only Univision, but other major Corporations like Clearchannel) is that they don't provide Local shows. Now, there' nothing wrong with that, and I respect the work of Mr. Sotelo, Mr. Brindis, Mr Jimenez, but, a little local programming wouldn't hurt! Not just Univision (since this is a Universal trend with big companies), but every company out there that sindicates shows. That's just my two cents. But business is business and if it works, don't fix it. This is why Piolin is #1 in the country and Brindis is a constant leader in his markets.mrtexmex2007 said:
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mrtexmex2007
Guest
Well I take that back I love Piolin and the radio from univision, I just dont like the fact that they own everything, aand before univision bought out the station estereo latino was good friends of telemundo.
well you cant blame the radio end of Univision, before Univision Radio, it was more local when it was HBC, Hispanic Broadcastin Corp, and even more local when it was Tichenor Media. I love my job back then, still do, when it was HBC but money talks, and Univision buy out, the local went out, corporate mayham came in, and the business continues. there is good and bad but truly, if feel the good outweighs the bad by a ton. working with the TV folks here in one building and putting all the hands and eggs in one basket has made my job easier, better, and open a lot of new stuff to learn
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mrtexmex2007
Guest
ok
mrtexmex2007 said:
What exactly do you mean by "leader"? In what? Ratings? Revenue? Consolidation? Compensation? Replacement of jocks with automation? Creation of new formats and trends? Number of stations? Number of markets? Defining the term helps to answer the question.
Well, as local shows go, I listen every morning to Rolando Becerra's show "Hoy" on KLAT 1010. The only thing I dislike about it is the long (IMO) commercial breaks.
DavidEduardo said:
And about a hundred in Puerto Rico!
Kidding. ;D
According to their webpage (http://www.spanishbroadcasting.com/stations.shtml) they have 5 stations in San Juan, but, due to the mountanious terrain of the island, they require more stations to cover the entire market, with standalone WCMA being the sole exception.
i have a question for Señor Gleason, but I'll post it on the Puerto Rico Board.
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mrtexmex2007
Guest
I meanit in every term. Which company has the most stations in Usa in spanish? Which station has mre ratings and listeners?
mrtexmex2007 said:
Univision on all counts... audience, stations and revenues. By the way, more ratings is synonymous with having more listeners.
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ilistentotheradio
Guest
DavidEduardo said:
Not necessarily. A station may have more listeners and lower time-spent-listening, which would result in lower ratings than a station with fewer listeners that listen longer.
ilistentotheradio said:
The ratings of a station represent the listenership as a percentage of the universe.
The share of a station represents the listenership as a precentage of persons using radio.
The AQH persons represents the listnership of a station in the number of persons tuned in.
All three numbers are the same thing, expressed with different metrics.
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ilistentotheradio
Guest
DavidEduardo said:
So over 10% of the universe listens to my station? hahahaha.
ilistentotheradio said:
No station in houston has a rating of 10; in 6-Mid, that is the equivalend of about a 60 share.
While all the data on listenership is called "ratings" the rating of any station is the percentage of the universe listening to that station at any time across any given time period. I think you are citing cume.... wich is the daily or weekly reach of a station expressed as different people.
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ilistentotheradio
Guest
DavidEduardo said:
My station 12+ is 14.6. You're saying 14.6% of the universe listens to my station at any time? pfft.
ilistentotheradio said:
My station 12+ is 14.6. You're saying 14.6% of the universe listens to my station at any time? pfft.
[/quote]
A 14.6 in what?
You could have a 14.6 share (about a 3.5 rating in the diary survey) or a 14.6 rating (about a 70 share) or a 24.6 cume rating (which is oercent of market you reach at least 5 minutes once a week). You need to know which one it is.
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