Which Phoenix AM For Sale?

[EricStein]

Considering the coverage of any LPFM, that is really a decent showing and demonstrates a programming option that is attractive.

90.7 does not show in the book, although 88.7 does have an average 0.1 share and about 44,000 cume. The caveat is whether 88.7 is encoded for PPM; some non-coms don't bother.

The Wickenburg station was not really a rimshot as it is in Maricopa County, but it was spitting' distance from Yavapai and out in the middle of nowhere. But apparently it got enough of the local folks to make an appearance in the book.

96.3 has an even more marginal signal than true rimshot KRDE, and they manage to have a bigger listenership than 94.1 (I think one of the reasons is that 96.3 sounds more professional than 94.1). There is demand for classic/traditional country in the Phoenix market, and given that one Gila County rimshot, two edge-of-Maricopa County signals neither which cover the entire market, and one LPFM does this format, I'm surprised one of the stronger Towers Mountain rimshots hasn't tried it (I believe 101.1 continues its hip-hop format despite low ratings because it's an easy combo buy with 104.3--no need for added dedicated salespeople).

 

[mike847]

Buck Owens Broadcasting bought KNIX-FM back in 1968 and played Progressive Rock starting in early August....much to the dismay of the station's easy listening format listeners. By Spring 1969, the station had gone country.