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Which sponsors dropped Rush? I heard 'a couple' did from the latest mess.

B

brian65

This was from either ABC or NBC nightly TV newcasts Saturday night.

The report definitely said some sponsors left.
 
Sleep Train, which is a west coast only advertiser and not a national sponsor (though I guess "dropping their sponsorship" got them some extra free media mentions), and Quicken (probably sold run-of-schedule and they'll just run the ads in other hours).
 
Sleep Train and the mattress company that makes the Sleep Comfort. Several other companies responded that they did not intentionally air commercials on his program and at least one defended their advertising (but also saying they did not agree with what Rush said).
 
No question in my mind he will be, and with Rush fans, Rush haters, curiosity seekers and the news media all listening, he may garner his stations a huge ratings bump. Rush knows how to play the news media and the professional left like a finely tuned violin. What has everyone been talking about since Thursday? Rush Limbaugh. How many people are doing Boycott Rush Limbaugh pages and Anti-Boycott Rush Limbaugh pages? Hundreds. Noon tomorrow it's Showtime!
 
Seems to me any advertiser would be wise to announce they're pulling their ads during the eye of a storm like this. Then they can slither back when the tide recedes. Good strategy from a PR standpoint.
 
The more I read, the more I think this situation is NOT going to subside as quickly as some think.

With Twitter & Facebook & the net, it's a lot easier to enlist many more people faster than ever before.

Considering Rush belittled this woman for THREE DAYS, I don't think his over-the-weekend semi-apology is going to ultimately do much to slow the mounting anger. Unless he addresses this on the air on his show and sounds genuinely apologetic---without any caveats or qualifications---this may be a bigger problem than he's had to deal with before.

While he has insulted many different groups over the years, no group makes up as large a percentage of the population as women. And even though he's regularly attacked feminists, this has been a much more expansive attack on women over something relevant to most of them---and his demonstration of incredible insensitivity will go a long way.
 
Cumulis may have picked the perfect time to launch it's "Mike Huckabee" talk show in the noon to 3 eastern time slot. I think I saw it will start early next month.
 
That company that stores your data in the cloud (which I never even would have heard of except for talk radio) pulled out as did 1-800-Pro-Flowers. Rush fans are promptly boycotting the companies that drop their ads.
 
jas2525 said:
The more I read, the more I think this situation is NOT going to subside as quickly as some think.

With Twitter & Facebook & the net, it's a lot easier to enlist many more people faster than ever before.

Considering Rush belittled this woman for THREE DAYS, I don't think his over-the-weekend semi-apology is going to ultimately do much to slow the mounting anger. Unless he addresses this on the air on his show and sounds genuinely apologetic---without any caveats or qualifications---this may be a bigger problem than he's had to deal with before.

While he has insulted many different groups over the years, no group makes up as large a percentage of the population as women. And even though he's regularly attacked feminists, this has been a much more expansive attack on women over something relevant to most of them---and his demonstration of incredible insensitivity will go a long way.
Click to expand...

Rush has definitely pissed a LOT of women off. Including MANY women who identify themselves as socially conservative.

But his comments are a painful (and VERY disturbing) illustration of just how insulated his world really is. It's more than just steak, Oxycontin, cigars and blind faith out there

How WILL he get himself out of this one? Simple.

Regardless of who boycotts Rush's show, remember this: Clear Channel is an EMPIRE. If Rush loses advertisers, they will simply move them to another program in the Premiere Networks lineup and other. more sympathetic advertisers to Rush will take their place.

It's that way by DESIGN.
 
Bongwater said:
If Rush loses advertisers, they will simply move them to another program in the Premiere Networks lineup and other. more sympathetic advertisers to Rush will take their place.
Click to expand...


Sponsors who have so much money in their advertising budget that they are able to afford the sponsorship of a successful national show, didn't earn that money by being bad businessmen. They realize you get what you pay for...and you pay for what you're getting.

If they are to be shuttled to another show, it will be at a different rate. Lost money. If they are moved to an almost-as-popular show, I would imagine that that show is already pretty full, so they either have to wait, or someone else is bumped. Lost money.

Or they could spend less on radio.

CC doesn't have as much a lock as you think.
 
Unless he addresses this on the air on his show and sounds genuinely apologetic---without any caveats or qualifications---
Click to expand...

Yes, he will address the issue on the air. Yes, he needs to sound genuinely apologetic. No, he shouldn't apologize without any caveats or qualifications. That wouldn't ring true because he'd have to change his position on mandatory coverage of birth control. That would make his apology sound totally insincere.

Rush has his work cut out for him, but he's done it before. I didn't think he'd survive the drug issue.

Don't forget, the advertisers who've pulled their spots are doing so to make a statement. (We don't know if they've tried to cancel their contracts or just suspended the schedules.) Once this issue is past the news cycle they'll be back as long as they believe the advertising works. Social media may keep the issue alive, but so what? If social media was so critical, these advertisers would already be placing the bulk of their ad dollars there, not on Rush's show.
 
Maybe Rush will go on satellite like Stern and Dr Laura, or the Net like Beck....

He told people today not to patronize his former sponsors, with that I don't think he will get them back. He said they were "liberals" who liked his ratings, and it was a symbiotic relationship, not a political one.
 
MC said:
He told people today not to patronize his former sponsors, with that I don't think he will get them back. He said they were "liberals" who liked his ratings, and it was a symbiotic relationship, not a political one.
Click to expand...

I wonder how many potential sponsors he just alienated with that statement?
 
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