I could see WBOS or WPLM doing a Mike format which could get them some money.
Entercom won't put WRKO on 97.7. The reason is they need to beam the profitable WAAF signal
closer to Boston.
During the day WRKO does well in much of Boston. This time of year it can suffer due to the late
sunrise and early sunset, but it really only hurts the start of the morning show. The 680 signal
is solid during Ingraham, Lunch Money, Brien, and much of Howie's show, and Howie has 830
and other affiliates to help after dark. Savage, Doyle, and Red Eye aren't as high a priority to them,
so I would expect them to keep it on 680 with no FM simulcast. I suppose the best thing for Ent.
would be to have Greater sell them 96.9. That would give them their FM simulcast and eliminate
a competitor.
That ain't happening. (But I'll add stranger things have happened.)
btw way, way up the coast of Maine nr the Canadian border you can actually pick up stations
like WRKO, WBZ, WEEI (AM) and even WXKS 1200, by day. Do a search for "Lubec ME" in
radio-locator. It comes in across the water...someone from New Brunswick said on WEEI's
Facebook that they hope they wouldn't take their reg. programming off the 850 as it comes
in up there. (When I was in Portland last weekend, I found all those stations came in well
even just after dark, plus WNTN 1550 and WWZN 1510.)
Yet WRKO and WEEI have some trouble to the west, esp. after sunset.
WAAF = $$$. Putting it on 97.7 makes sense for them
