Ever since Radio One took over WILD(and sold off its FM side to Entrecomm), AM 1090 has languished in every possible way. It's a former shell of its once glorious urban past. Weekdays are taken up with the mindless Tom Joyner morning show and their Urban Talk Network(the remainder of it being reserved for classic soul & rhythm and blues). On the weekends, it's a mix of classic soul "from back in the day" and gospel(including a preacher named Brother Andre!) on Sunday mornings.
The station's lost its urban edge in the 1980s when Sonny Joe White moved to KISS 108 FM. Jam'n 94.5 made some inroads later in the decade, and then Hot 97.7 tried to capture the flag. (Radio One bought that and drove it into the ground!) Now, it's in the shadows of two pirate radio stations called Touch 106.1 and Hot 87.5. Both of these stations have siphoned off WILD's audience and are truly dedicated to serving the black community. Also, WERS-FM's urban programming at night and WHRB-FM's weekend urban programming are making inroads in reaching out to urban music lovers. And of course, we have all kinds of pirate radio stations serving Caribbean audiences and others who appreciate the rich fabric of ethnic music.
I must regretfully conclude that Radio One is trying to make WILD-AM 1090 die a slow death. If it were given 24 hour operating status by being moved to a new frequency on the FM or Extended AM band, it might have a chance of survival and revival. The way I see it, that's not possible.
The station's lost its urban edge in the 1980s when Sonny Joe White moved to KISS 108 FM. Jam'n 94.5 made some inroads later in the decade, and then Hot 97.7 tried to capture the flag. (Radio One bought that and drove it into the ground!) Now, it's in the shadows of two pirate radio stations called Touch 106.1 and Hot 87.5. Both of these stations have siphoned off WILD's audience and are truly dedicated to serving the black community. Also, WERS-FM's urban programming at night and WHRB-FM's weekend urban programming are making inroads in reaching out to urban music lovers. And of course, we have all kinds of pirate radio stations serving Caribbean audiences and others who appreciate the rich fabric of ethnic music.
I must regretfully conclude that Radio One is trying to make WILD-AM 1090 die a slow death. If it were given 24 hour operating status by being moved to a new frequency on the FM or Extended AM band, it might have a chance of survival and revival. The way I see it, that's not possible.