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WHLD, errr....Swing 1270.....errr....1270 Fan

N

Ninth caller

Guest
Just tuned in out of curiosity and all I can say is, this is already a train wreck. The first attempt to go live/local was today at noon. While the established sports station is airing the new Bills coach's press conference, this new station has poor Rich Gaenzler on-air and the two calls he recieved were dropped, so he's on-the-air asking his engineer to fix the problem! If anybody but me is listening, I'd be amazed, and they just lost me. Lights out!
 
C'mon Ninth, cut them some slack, it's only the first day! :)

Did anyone listening find the network feed to be very poor sound quality? The local show was OK, for a poor AM signal, but the network was awful.
 
To use a sports metaphor, it was a mismatch. While Rich Gaenzler was doing an opening monologue about "covering all sports, the Bisons, Sabres and Bills and even high school football," WGR was airing the press conference as the Bills introduced the team's new head coach. The 1270 signal is non-existent at night in Lancaster. The station might as well be a daytimer.

Bueller... Bueller... Bueller?
 
Unless the powers-that-behave a trick up their sleeve, this station will go nowhere! WGR seems to own sports in the market and unless 1270 offers something unique, it will be a lost cause.
 
Aside from being AM and not FM, how does this compare to the WGR vs WNSA days... ???
 
Landy, there's this thing call "promotion". You may be unfamiliar with it because it largely disappeared from radio a decade ago. It is possible to make people aware of a new station, but it requires an expenditure of money. Whether Cumu-less is willing to make that investment has yet to be determined. Whether they've got anything to promote is also yet to be determined.

My best guess? They're doing this on the cheap, won't promote much, and are simply using 1270AM to clear spots on their new sports network. Even then, they may beat the Mighty 1520.
 
benson86 said:
Yeziknoradio said:
Aside from being AM and not FM, how does this compare to the WGR vs WNSA days... ???

BIG difference. WNSA had the Sabres, WHLD has, ah, well, pretty much nothing.

Sounds like it's a "Tide gets your clothes clean" station, (IF THAT!) and a far cry from being your "Mighty Taco loves sports" station. I don't see it lasting long.
 
Well, Cumulus did buy (or trade for) a half page ad in Sunday's sports page in the Buffalo News. Such an ad carries a hefty price tag. Granted, it's just one ad, and we might not see another. But an ad of that size in the News was probably a first for WHLD. And it did give the serious sports fan in Buffalo a heads up.

Regarding the claim in a previous post that the format won't last long, I would argue that it will last as long as Cumulus is partnering with the CBS Sports Network. If Cumulus were looking at ratings, it would have kept Swing 1270. The station had a 1.7 share in the Fall book. Not bad for a fringe AM station in this day and age. But this was a case of CBS Sports getting clearance in the Buffalo market. Its share will likely plunge to the .5 range. That won't matter because ratings aren't the objective here. WGR owns the sports radio market in Buffalo, and that's not going to change.
 
The half page ads for 1270 in the Sunday News piqued my interest as well. Like most media people, I did the calculations, "How much did this cost and how was the deal structured; cash, trade, half cash-half trade?" Such is the nature of radio and media types. It recalled the full page ads that WECK years ago ran in The News.

"If you're going to do outside (TV, newspaper) promotion, your radio station better sound 100% or you're doing yourself a disservice, wasting money and turning away potential listeners." -at least a few hundred notable PDs and Consultants

Some (music) stations choose to do "soft start-ups" and "10 thousand songs in a row" in order to get their staffs in place and perfect their product before inviting customers to check out the product. Launching, promoting and maintaining Sports or News Talk is a different breed of cat and isn't for the meek or weak. Listeners know within ten minutes.

Think of the great launches in this market. Now consider the not-so-memorable changes. In what category does Swing to Sports fall?
 
My guess is that a half page in the Buffalo News ain't as expensive as it used to be, and they might even go for more than half trade. JPB knows whereof he speaks. And I'm afraid that Landy's $12.70 promotion assessment is right on the money.
 
They have 100% trade, so it was a no brainier. Even "Uncle John" at WJJL trades with The News. The News will trade with ANY station, even the pea shooters!
 
I didn't realize WHLD changed formats to sports. I enjoyed their true nostalgia format in stereo on my Internet radio. Unlike most standards formats, they didn't mix in soft AC songs with their mix.

Gee, yet ANOTHER sports station. Haven't we reached the saturation point?

Another pre set gone from my radio.
 
I think it has to be said that Entercom is doing the same thing in Rochester with 950 WROC as an ESPN station. At least 1270 is trying local programming from 12-3. Also there are a lot more National Sports Radio Outlets now. ESPN obviously but FOX is still around (WHTK), Yahoo Sports Radio (Took over Sporting News Radio) plus CBS (1270) and NBC Sports have networks now and are looking for affiliates. WGR did the right thing keeping Rome (WHTK lost Rome and Jay Mohr is not working for me right now). What I think will happen and I could be wrong but what I think is that either more low power AM's with "Nothing to do" will become national affiliates of these sports stations or you will see a bidding war to get onto affiliates.

For people complaining about there being 2 sports stations in Buffalo or Rochester. Imagine living in St. Louis, Houston or Tampa where they have 4 each.
 
Let's face it, AM is seen as incompatible with music programming, and there are a limited number of talk formats. Syndicated sports is cheap and easy, and less likely to cost you an advertiser because of controversial remarks than syndicated talk.

Unless the FCC reverses itself and changes the 5KHz mask requirement that has halved the quality of AM analog signals, the band is incompatible with music. Even old people can still hear 10K - which actually sounds pretty good compared the dreck on the AM band these days. Only satellite sounds worse. And AM IBOC has NEVER worked. Go back to AM stereo and the 10K mask, and you'd have a much more listenable band than what we have now.
 
Rox, if this was Facebook I would have hit the like button.
 
It might be an overstatement, but I'd venture that most of the posters and readers here hold AM in warm regard because it was AM that we first listened to, AM that first infected us and in many cases, AM on which we caught a break. Ours may be the last class to ride the AM wave while it was strong and vital before we transitioned to FM along with so many listeners our age.

Over the last few weeks, I've been listening to AM more than usual: from WGR, AM 740 to WECK and WBEN, to the last days of WNED-AM. It used to be that I'd check WHLD a few times a week too, just to hear what the station was playing and gauge how the music library was being massaged. For the same reason, I occasionally listen to WECK, which seems to be playing more Classic Hits and Oldies than it did a month ago. Zoomer Radio 740 CFZM gets the same once over.

There are days when I genuinely dig listening to AM, whether it's music or talk. Take last Sunday. The weather was overcast, the ground was snow covered. By instinct or chance, I began a scan of the AM band while driving around the south towns. Distant signals were coming in like locals. 1490 WBTA which usually gets squelched by KB, was audible. 1420 was solid. 1430 was audible and 1440, which offered an ethnic show, was the cleanest I've heard the station sound. 1340 and 1330 were equally accessible. They weren't splashing on each other. Even 1590 from Salamanca was audible.

AM 740 sounded like their stick was within a mile of my car. The Big 8 (well, CKLW) was clean, 620 WHEN was as audible as was 610 CKTB, which really freaked me out because on the low end of the band, stations 10 kHz away usually wipe each other out, but CKTB, although closer, was very likely in directional mode and WHEN, although in Syracuse, probably was in non-DA mode, thereby giving each station equal signal strength on my car radio.

I was so geeked out about the AM conditions that I called one of my engineer friends and, almost apologizing, told him to scan the AM band. He was at home at the time, had at least three computers running and told me he'd check out the band when he was in his car later on because all he could hear on AM was hash and noise.

That was my reality check for the day.

It's not only the AM transmission standards these days, it's the way AM radios are built. Add to this the onset of the digital dashboard and it's easy to see why the clock is ticking on AM.

Another reality check of the day.
 
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