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WHLD - off to the races!

R

rockinpolkas

Was great to hear Ray Marks back on the radio... I believe he said he's getting a news staff together over the next few weeks... with a good staff, I don't see why their local morning content could attract and keep the listeners thru the day over KB.

Some commercials had the ends cut off, overlapping with the next commercial, but I assume a minor glitch they'll correct...
 
And running backwards.

> Some commercials had the ends cut off, overlapping with the
> next commercial, but I assume a minor glitch they'll
> correct...

It's said that you don't get a second chance to make a first impression. The jury's still out on WHLD I'll give 'em another week to get their act together. After searching for the station through the and eventually finding it, an old chestnut from Peggy Lee came to mind. In the meantime, WBEN cuts through clearly and KB's Left Channel featuring Bill Press seems louder than I can remember Danny sounding in the morning. Hmmmmm?
 
> And running backwards.
>
> > Some commercials had the ends cut off, overlapping with
> the
> > next commercial, but I assume a minor glitch they'll
> > correct...
>
> It's said that you don't get a second chance to make a first
> impression. The jury's still out on WHLD I'll give 'em
> another week to get their act together. After searching for
> the station through the and eventually finding it, an old
> chestnut from Peggy Lee came to mind. In the meantime, WBEN
> cuts through clearly and KB's Left Channel featuring Bill
> Press seems louder than I can remember Danny sounding in the
> morning. Hmmmmm?
>

A commercial aired backwards?!
 
Congratulations to Ray and Alex on what I thought was a good first morning. I tuned in for about a half-hour around 7:30. On the plus side was a newsworthy discussion on the perils of the nation's trade gap. The topic may not be sexy, but unless the deficit is lowered, the expert they talked with warned that prices for everything from gasoline to clothing could rise significantly in coming years. Also, the lack of commercials for the time being is certainly a plus -- more time for content. Of course, that won't pay the bills long-term.

On the minus side is the sound of the station itself. After years of apparent neglect, the WHLD transmitter and signal processing doesn't rate with that of WGR, WBEN and WWKB. I hope something can be done about that.

Here are my thoughts. The crew at WHLD is in this for the right reasons. That's not the case with Entercom and WWKB. Will that be enough to help WHLD win? I certainly hope so. When it comes to WWKB, I have never wanted to see a station fail as much as I do in this case for what Entercom did to Danny and the gang. I was heartened when I heard Leslie Marshall trolling for calls in her last half-hour Friday, and none were coming in. Then, I heard from someone that Wenger took a lot of heat from listeners about the KB change during his occasional "Ask the Program Director" segment on Friday's Sandy Beach show.

I have no doubt that Ray and Alex will do better than KB in the morning because it's LOCAL! It would be great if they could challenge WBEN. I can't listen to WBEN for more than a couple of minutes in the morning because of the ungodly amount of commercials. Still, WBEN's large news staff brings a credibility to the station that I'm sure WHLD will find hard to duplicate. This morning, WHLD was running Metro News. That's a good start. But more of a news presence will be needed.

But on the whole, WHLD will have my listenership, not WWKB. In fact, my preset was changed this morning from 1520 to 1270. Good luck, Ray and the gang. And a pox on KB!
 
Technical Faults on WWKB Too

> Some commercials had the ends cut off, overlapping with the
> next commercial, but I assume a minor glitch they'll
> correct...

That's okay. Entercom's WWKB was screwing up in ways that were definite reminders of what was happening last year at WROC. Satellite news feed channels left wide open, so you got to hear actuality services and cue tones behind Stephanie Miller, CNN and AAR News at the top of the hour... together ... again for the very first time. :) Ad spots that never happened leading to dead air....
 
> A commercial aired backwards?!

There is actually still tape being used at commercial, non-brokered, radio stations? Oh wait, WHLD did air brokered programs.

WHLD fans must please prepare themselves for the Randi Rhodes accent if you are going to listen. Please allow 7-10 days for The Nanny-effect to wear off. You get over the accent after that.
 
Getting a News Staff Together?

> Was great to hear Ray Marks back on the radio... I believe
> he said he's getting a news staff together over the next few
> weeks...

WHY would you introduce a new station and/or format without having your full staff already in place? This has obviously been in the works for a long time, so why would you start out without news people if you're going to have local news?

I think that WHLD needs a strong local morning news team if they're going to challenge WBEN and/or WWKB. Ray Marks has the chops to pull it off, but he can't do it by himself.
 
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