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WHLK - The Lake
- Thread starter dannykewl
- Start date
I thought that Storer had the right to reclaim the WJW calls for TV8 as a condition of the original sale on AM/850 to Lake Erie in 1977. Regardless, it's sad those calls couldn't remain on the AM dial.
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At that time, Storer had no claim to the WJW call letters, having given them up when they sold the radio station to Lake Erie Radio and became WJKW. (That was back when the only stations that could share call letters had to be co-owned and in the same market.) Lake Erie could have taken the call letters with them, but foolishly didn't. One of the contractual stipulations of the sale of 850 to Booth was that they could not take any of the intellectual property (including call letters). The story was that then WJW, soon to be WWWE GM Art Caruso approached Channel 8 with the idea to go back to their older call letters. Apparently, Caruso wanted to take off the table the possibility of some future owner of 850 taking the WJW calls back and using them to compete with 1100.
[/quote]
At that time, Storer had no claim to the WJW call letters, having given them up when they sold the radio station to Lake Erie Radio and became WJKW. (That was back when the only stations that could share call letters had to be co-owned and in the same market.) Lake Erie could have taken the call letters with them, but foolishly didn't. One of the contractual stipulations of the sale of 850 to Booth was that they could not take any of the intellectual property (including call letters). The story was that then WJW, soon to be WWWE GM Art Caruso approached Channel 8 with the idea to go back to their older call letters. Apparently, Caruso wanted to take off the table the possibility of some future owner of 850 taking the WJW calls back and using them to compete with 1100.
Lake will change WQAL and WNCX...and perhaps WDOK. It will take cume from them. Whether the two tweak to counter the loss, I dunno. IMO LAKE will affect any classic rock or other adult hits station in the NE OH region. Call it the "Lake effect" if you will (couldn't resist). I don't think Lake hurts V107 too much as V is a boutique format. Lake is 30-45 targeted. It will affect many in the market, and Akron. Lake "wins" by protecting WMJI and siphoning from others. Personally, I like it. The real question is revenue. Does Lake take $$$ from the aforementioned?
"Lake effect" haha, I like that.
I'm not sure that it will have too big of an effect on WQAL... I could see WDOK and WNCX losing a few listeners to the lake, but I just think that WQAL seems to be so current heavy, that if anyone really liked those hits from the past like Lake is playing, chances are those listeners would have already been listening to DOK or NCX.
I'm not sure that it will have too big of an effect on WQAL... I could see WDOK and WNCX losing a few listeners to the lake, but I just think that WQAL seems to be so current heavy, that if anyone really liked those hits from the past like Lake is playing, chances are those listeners would have already been listening to DOK or NCX.
Just imagine if someone who knew WTF they were doing got their hands on a Cleveland big-signal FM.
VODood said:
I can see Q104 and WDOK tweaking... but WNCX is just too mired in their ways, that even if they do lose cume and revenue, they still wouldn't "change," i.e. playing the same 500 songs from 1967 to 1986, which they have done ever since mid-1987. And that's with with an airstaff that hasn't changed (sans the morning-drive revolving door) for the better part of 20 years. Their execution of the classic rock format is far too stodgy and predictable IMO.
There's something to be said for a station that refuses to change with the times.
Nathan Obral said:
Q is too busy going after KISS 96.5 to worry about The Lake.
At most, WDOK may nudge a smidge softer, but I don't think they'll tweak even that much, they're rolling along just fine as is.
And if Ol' Howard had decided to stay on terrestrial radio, NCX would have had the same on air schedule (Stern/Louis/Stanley/Balish) for 20 years.
Just heard that this week, WDOK has started the 80's Rewind Lunch, basically picking up where WHLK left off when they were still WMVX in late December. Even heard a caller saying that she's loves the new lunchtime show, dislikes the format change at what's now WHLK and how they dumped the DJ's, and that she now listens to WDOK all day. Seems like WDOK might not lose out too much to The Lake. In other words, the line-up and music playlist might stay the same. I do think WDOK needs to pick up Daune Robinson and Jay Hudson for weekends. They would be good fits for the station.
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