WHNR 1360 Cypress Gardens/Winter Haven now Bi Lingual, Regional Mex 6A-7P and Classic Country 7p-6a. Cowboy Rowdy 7pm-10pm live with classic country bluegrass and western swing. Syndicated shows all nite long. www.kickincountry.whnr1360am.com yahoo im kickinkuntry1360 during the live show. Classic country from the 60's thru the 90's. Check it out!
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WHNR Winter Haven Bi Lingual
- Thread starter kickincountry
- Start date
12/12 split formats were tried many years ago and were successful on a couple of Texas radio, minor market stations. As a example, a friend of mine was PD at one of em
From 6A-6P country, and from 6P-6A rock top 40 and did fairly well, high adult listener-ship during the day and then something for the kiddie's at night, as it turned out it was somewhat of a creative idea that worked well.
From 6A-6P country, and from 6P-6A rock top 40 and did fairly well, high adult listener-ship during the day and then something for the kiddie's at night, as it turned out it was somewhat of a creative idea that worked well.
Stormychuck said:
Oh, yes, I understand the concept. Keep in mind in those days that block programming worked so well, there were much fewer signals on the air. So, block programming was a way to be more diverse with a single signal. Ex: There was a market void for country and Top 40, but perhaps, there was only one signal in the market. Hence, block programming was presented to cover both formats on one signal.
In Ocala many years ago, 100kw WFUZ was blocked formatted with soft adult contemporary during the day and "Night-Time Country" during the evening and overnight hours.
WLQH-AM Chiefland, Florida was country during the early morning hours, MOR/Religious during the middle of the day; country mid afternoons and Top 40 after 3PM for the, as you said, "kiddies" after school.
All of the above were commonplace years ago. However, what makes WHNR so unique is that it targets an English and a Spanish language/speaking audience through block programming. This is what got my immediate attention. The first examples given, although different music and target demos, has the same language in common.
I wish WHNR much success, and I hope the new block format works out well for the owners.
Parttimer said:
I believe WHNR is owned by a Spanish language broadcaster and had flipped AM 1360 to full-time Spanish programming before the night-time classic country music was added. I may be mistaken, but I believe the Spanish language programming was there first under the present owner. The station website can be found here: http://www.whnr1360am.com/Home.html
That's an interesting radio concept for Polk County, I did take a look at their web-site it's different that's for sure, with it's 5KW day 2.5KW night and the bi-lingual thing
makes it really unique as to how they've made an attempt to fit into the Winter haven community.
makes it really unique as to how they've made an attempt to fit into the Winter haven community.
jmtillery said:
This thing appears to have been a partnership between Martin Santos and Frankie Grover back in 1995, then Grover sold his part to Santos in 2006. Two years later, Grover took it all back. There is probably a story there...
Wasn't this station Top 40 WINT many many years ago????
I was at one time the PM drive announcer and Assistant OM at WHNR nearly a decade ago when we ran a big band format. I remember it went dark for awhile until Frankie Grover brought it back after a couple of years. He did experience apparant severe health issues and sold the station.
One interesting note: On three occasions in October, 2008, inspectors discovered that Grover was operating a pirate station identifying itself as WGBC-FM out of a motel near downtown Lakeland. He claimed did not intend to do so, believing he was running a LP station within the rules. The $10K fine was eventually reduced to $2.5K due to his inability to pay.
http://www.fcc.gov/eb/Orders/2009/DA-09-2365A1.html
How long will this last? We shall see.
One interesting note: On three occasions in October, 2008, inspectors discovered that Grover was operating a pirate station identifying itself as WGBC-FM out of a motel near downtown Lakeland. He claimed did not intend to do so, believing he was running a LP station within the rules. The $10K fine was eventually reduced to $2.5K due to his inability to pay.
http://www.fcc.gov/eb/Orders/2009/DA-09-2365A1.html
How long will this last? We shall see.
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