Last night at 7 p.m. I turned my radio to Entercom’s Central Massachusetts sports leader WVEI-AM 1440 in Worcester to find out the final score of the Boston Red Sox game. Imagine my surprise (well, not really) when I heard a legal ID for Citadel’s WSKO-AM/FM “The score” in Providence, Rhode Island. I’m not sure if they were in the process of just leaving the Pawtucket Red Sox broadcast, but either way, it’s no excuse to give the legal Id of a competing company’s sports stations. I finally heard a legal Id for WVEI around 7:10.
As I pointed out in an earlier post about the Celtics, WVEI is the forgotten step-child of Entercom’s Massachusetts stations. It was only purchased by Entercom because it came as a package with sister station WAAF. Since they pulled the local programs several years ago (Gary Tanguay & Greg Dickerson broke into broadcasting at WVEI - then known as WWTM "Worcester's team"), they treat the central Massachusetts station as nothing more than a repeater for the “mother” ship. If anyone in Providence believes that local Rhode Island programming will be added to WEEI-FM, I don’t think it will ever happen in spite of their “promises” when they purchased the station.
IMHO, Entercom should sell WVEI so that Central Massachusetts could get an owner that would return local programming at least in morning and afternoon drive. Although the signal quality at night is not the best, it does have a great day time signal that could prove successful with local programming in one of the fastest growing areas of Massachusetts.
As I pointed out in an earlier post about the Celtics, WVEI is the forgotten step-child of Entercom’s Massachusetts stations. It was only purchased by Entercom because it came as a package with sister station WAAF. Since they pulled the local programs several years ago (Gary Tanguay & Greg Dickerson broke into broadcasting at WVEI - then known as WWTM "Worcester's team"), they treat the central Massachusetts station as nothing more than a repeater for the “mother” ship. If anyone in Providence believes that local Rhode Island programming will be added to WEEI-FM, I don’t think it will ever happen in spite of their “promises” when they purchased the station.
IMHO, Entercom should sell WVEI so that Central Massachusetts could get an owner that would return local programming at least in morning and afternoon drive. Although the signal quality at night is not the best, it does have a great day time signal that could prove successful with local programming in one of the fastest growing areas of Massachusetts.