Tibbs2 said:
[EDIT] I just ask a very simple question. None of what [EDIT] had anything to do with me or the question!!! No wonder radio is in trouble.
[EDIT-inflammatory]
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Atlantis ---care to give us the first letter or two of each edited word, so we can all chuckle at this a little more? I no longer feel bad about
my tirades that Rome so enjoys. Wonder what other magic radio buttons could have sent this board into outer space? What's our vector, Victor?
Yorkie: Congrats that's the best comeback of 2008: "My smiley got moved to TIO. My work on earth is complete!" LMAO.
I have nothing to add to this stellar thread. Wow! Arbor Mist must be a thing of the past.
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There are a lot of good independent broadcasters out there but the scope and impact on ratings/economy really varies. In between the lines of the rant, Scott makes good points and is doing all of it - sales, engineering, etc. - you name it. A trip down the list at radio-locator.com proves that most independents left are on AM. The FCC's rules are overwhelming pro-consolidation which is a huge shame. Interesting to me is that Clear Channel is entangled in a fight with the FCC on not having stations staffed 24/7 for emergency needs - this would have a huge negative impact on the indies out there more than the big guys like CC, but it would hurt their bottom lines too because the economy is squeezing everyone. The FCC expects stations to have 24/7 staffing while turning right around and making that sort of luxury nearly impossible for most stations.
As Scott said in previous posts, he can control WMRO from his home via the magic of computers and get the word out if Gallatin Road gets blocked by hay bales or space aliens land at the Dairy Queen up there in Gallatin.
I hope some other forum regulars will speak up with their opinions and help you out.
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Thanks Yorkie,
It takes alot of money to run a small 1 KW AM radio station in 2008. I believe AM is still a buyable product, but the corporate giants have come in (as well as other mom & pop businesses) and have smushed us down to the ground, with lots of owners, including small station owners, going out of business, forced to sell thier stations to the corporate giants. In addition, we have to compete with FM, XM, Podcasting, etc.
Running an AM station in a small town of 25,000, and having to compete with another station that has been here for nearly 50 years, with an outstanding reputation is very stressful. Yes, I rant and carry on stuff on this board, most of you don't have to manage the stations operational account, pay a radio station's bills, keep your customers and a small staff of almost volunteers, happy. Yes, that's when I need that Good Ole "Arbor Mist" at the end of the day. Don't worry Tibbs, Arbor Mist is alive and well, and I hope it will be while I own this station! (HA) It chases the stress away. GOOD FOR THE GM!
In the beginning, WMRO had empolyees, and week to week, I stayed worried that I couldn't make payroll. This was 1994. Mr. Romer should understand because he worked at one time in my building when it was WAMG, under Lee Raines ownership, and conditions of the station showed it. Some of those conditions were there when I bought the place from the IRS.
I'll tell ya, if it were not for computers, ISDN, internet high speed connections from point "A" to point "B", I couldn't operate at all. I moved my production room to a room in my newly built house to get things done "on the fly" and out on the air just as quick as if I was there in the building. Believe me, if we have an emergency situation in Gallatin, I can go on the air from anywhere, take off my regular programming, and get the word out. It's is a shame the FCC commissioners want to take us back to per-1987 rules, rules that will be soon 30 years old, costing the media to loose it grip with localism in the fast pace world were in now.
WMRO is fully live and ran manually one day a week, and that is on Sundays. Myself and Wanye Akins do most of it, and my brother in-in-law, Mark Creekmore is my back up jock and board op. The ABC programming is dropped for gospel music, religious programs, local music by local artist that Wayne plays, some local news of interest, and "one on one" contact with the audience. We have lots of pepole stop by to see us, some come in my office to talk to me about local concerns or just chat. To the ones that down me for how I have to run the station, I feel like there is plenty of "localism" with the station, and we have to do it in on an economic budget.
To the young man who asked the question, I apoligize to you. I do hope you understand what we "little AM guys" have to do what it takes to stay afloat. Everyone has good ideas, and I read them and I'm listening, but I know what my budget is, how much the station is going to bring in, and I have to stay within my limits. Don't worry, I'm not going broke, I just learned from my father, and other local broadcasters in the past like the late Ron Simpson, former owner of WQKR in Portland, TN, on how to run a small AM station on a budget, not let it break you, and save money. You never know when that transmitter is going to "kick the bucket", then you're out spending 20 grand that you didn't budget for.
Scott