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Who created T.O.?

Mr. Dean, thank you for your insight. I have a question that I would like to pose to the broadcast industry. I realize that there is not a simple answer, and you may need to assess blame by priorities or percentages. My question is “Who created T.O.?” Why has the “bad boy image” that was hidden or given minor coverage by the press, been elevated to star status? Yes, many of the cowboy greats of old had major problems, but they didn’t seem to glory in it, and it defiantly did not get you a bigger contract or a commercial to start the season. I particularly want to hear about the role of the broadcast industry. Are they Dr. Frankenstein, or just one of the poor villagers overwhelmed by the monster?
 
> Mr. Dean, thank you for your insight. I have a question
> that I would like to pose to the broadcast industry. I
> realize that there is not a simple answer, and you may need
> to assess blame by priorities or percentages. My question
> is “Who created T.O.?” Why has the “bad boy image” that was
> hidden or given minor coverage by the press, been elevated
> to star status? Yes, many of the cowboy greats of old had
> major problems, but they didn’t seem to glory in it, and it
> defiantly did not get you a bigger contract or a commercial
> to start the season. I particularly want to hear about the
> role of the broadcast industry. Are they Dr. Frankenstein,
> or just one of the poor villagers overwhelmed by the
> monster?
>
Teach, this is one of the things I take issue with in this business. In the sports world, the Bad Boy image is usually concocted by three groups:

A) The athlete themselves
B) Their representation (agents,managers,ect..)
C) A sports media looking for an "angle" in an otherwise boring business.

In T.O.s case, he created alot of this "noise" with the help of his managment team. He's a decent player who had some issue with the teams he's been on (49ers,Eagles)because he expected more from the team,which is understandable. Make no mistake, the guy has talent, he hasnt found the place to use it yet.

In the cases of cowboys past (Hollywood Henderson, Mike Ervin, Neon Dion,Big Newt,ect..), They made some stupid decisions off the field, all involving drugs and women. During the "Jerry" era,its become more commonplace, not just on the cowboys, but the league as a whole. If not handled properly, money and power can corrupt. Its the whole rotten apple in the barrel theory in motion.

The sports media, esp. the ESPNs and Fox Sports of the world, are looking for some sort of "angle" to report. Box scores or stellar highlights dont cut it for the casual fan out there much anymore. They want juicy gossip and tales of their on/off the field antics. Great case in point was the whole Kenny Rogers incident last year. Both the local and national media had a field day because this guy flew off the handle, after having his buttons pushed by a member of the local sports press,whos name I will not mention. While I dont agree with what he did, it illustrates a point, what and where is "too far" to get a scoop or story?

Thats just my 2 cents on the issue.
 
> > Mr. Dean, thank you for your insight. I have a question
> > that I would like to pose to the broadcast industry. I
> > realize that there is not a simple answer, and you may
> need
> > to assess blame by priorities or percentages. My question
>
> > is “Who created T.O.?” Why has the “bad boy image” that
> was
> > hidden or given minor coverage by the press, been elevated
>
> > to star status? Yes, many of the cowboy greats of old had
>
> > major problems, but they didn’t seem to glory in it, and
> it
> > defiantly did not get you a bigger contract or a
> commercial
> > to start the season. I particularly want to hear about the
>
> > role of the broadcast industry. Are they Dr.
> Frankenstein,
> > or just one of the poor villagers overwhelmed by the
> > monster?
> >
> Teach, this is one of the things I take issue with in this
> business. In the sports world, the Bad Boy image is usually
> concocted by three groups:
>
> A) The athlete themselves
> B) Their representation (agents,managers,ect..)
> C) A sports media looking for an "angle" in an otherwise
> boring business.
>
> In T.O.s case, he created alot of this "noise" with the help
> of his managment team. He's a decent player who had some
> issue with the teams he's been on (49ers,Eagles)because he
> expected more from the team,which is understandable. Make no
> mistake, the guy has talent, he hasnt found the place to use
> it yet.
>
> In the cases of cowboys past (Hollywood Henderson, Mike
> Ervin, Neon Dion,Big Newt,ect..), They made some stupid
> decisions off the field, all involving drugs and women.
> During the "Jerry" era,its become more commonplace, not just
> on the cowboys, but the league as a whole. If not handled
> properly, money and power can corrupt. Its the whole rotten
> apple in the barrel theory in motion.
>
> The sports media, esp. the ESPNs and Fox Sports of the
> world, are looking for some sort of "angle" to report. Box
> scores or stellar highlights dont cut it for the casual fan
> out there much anymore. They want juicy gossip and tales of
> their on/off the field antics. Great case in point was the
> whole Kenny Rogers incident last year. Both the local and
> national media had a field day because this guy flew off the
> handle, after having his buttons pushed by a member of the
> local sports press,whos name I will not mention. While I
> dont agree with what he did, it illustrates a point, what
> and where is "too far" to get a scoop or story?
>
> Thats just my 2 cents on the issue.
>
Several good points. It all comes down to ATTITUDE. It all started when Rap/HipHop started to come in to vogue as a popular music trend. 95% of the artists are marketed with pictures showing they are P*ssed off to the world. It's accepted as being cool and players in the NFL/NBA want to be cool. The music artists get into trouble with the law.The players get into trouble with the law. Now we are talking from mid 80's to present not before,because both groups glorify it and "Bad press" is Good Press".The NBA comissioner recognized this as taking away from the game and thus ordered the dress code to cleanup the NBA's image. Tom Landry did the same with the Cowboys. The players he had who were trouble makers,Hollywood Henderson,Duane Thomas,Clint Longley,(to name a few)were disciplined,and didn't last long with the team. In short NEGATIVITY is cool,it's MTV,and it sells. If it SELLS it makes it right no matter the cost.
 
The answer is unpleasant.

We did.

TO is nothing but a product of a culture that's confused "want" with "deserve". Once, glory was earned - and recognized as fleeting. Now humility and stewardship have been replaced by celebrity and excess. Nothing recent, since it's a process that creeps along over generations - whether that regards a culture or a company. Nothing new, either. History has seen it many times over.

Jody

> > > Mr. Dean, thank you for your insight. I have a question
>
> > > that I would like to pose to the broadcast industry. I
> > > realize that there is not a simple answer, and you may
> > need
> > > to assess blame by priorities or percentages. My
> question
> >
> > > is “Who created T.O.?” Why has the “bad boy image” that
> > was
> > > hidden or given minor coverage by the press, been
> elevated
> >
> > > to star status? Yes, many of the cowboy greats of old
> had
> >
> > > major problems, but they didn’t seem to glory in it, and
>
> > it
> > > defiantly did not get you a bigger contract or a
> > commercial
> > > to start the season. I particularly want to hear about
> the
> >
> > > role of the broadcast industry. Are they Dr.
> > Frankenstein,
> > > or just one of the poor villagers overwhelmed by the
> > > monster?
> > >
> > Teach, this is one of the things I take issue with in this
>
> > business. In the sports world, the Bad Boy image is
> usually
> > concocted by three groups:
> >
> > A) The athlete themselves
> > B) Their representation (agents,managers,ect..)
> > C) A sports media looking for an "angle" in an otherwise
> > boring business.
> >
> > In T.O.s case, he created alot of this "noise" with the
> help
> > of his managment team. He's a decent player who had some
> > issue with the teams he's been on (49ers,Eagles)because he
>
> > expected more from the team,which is understandable. Make
> no
> > mistake, the guy has talent, he hasnt found the place to
> use
> > it yet.
> >
> > In the cases of cowboys past (Hollywood Henderson, Mike
> > Ervin, Neon Dion,Big Newt,ect..), They made some stupid
> > decisions off the field, all involving drugs and women.
> > During the "Jerry" era,its become more commonplace, not
> just
> > on the cowboys, but the league as a whole. If not handled
>
> > properly, money and power can corrupt. Its the whole
> rotten
> > apple in the barrel theory in motion.
> >
> > The sports media, esp. the ESPNs and Fox Sports of the
> > world, are looking for some sort of "angle" to report. Box
>
> > scores or stellar highlights dont cut it for the casual
> fan
> > out there much anymore. They want juicy gossip and tales
> of
> > their on/off the field antics. Great case in point was
> the
> > whole Kenny Rogers incident last year. Both the local and
> > national media had a field day because this guy flew off
> the
> > handle, after having his buttons pushed by a member of the
>
> > local sports press,whos name I will not mention. While I
> > dont agree with what he did, it illustrates a point, what
> > and where is "too far" to get a scoop or story?
> >
> > Thats just my 2 cents on the issue.
> >
> Several good points. It all comes down to ATTITUDE. It all
> started when Rap/HipHop started to come in to vogue as a
> popular music trend. 95% of the artists are marketed with
> pictures showing they are P*ssed off to the world. It's
> accepted as being cool and players in the NFL/NBA want to be
> cool. The music artists get into trouble with the law.The
> players get into trouble with the law. Now we are talking
> from mid 80's to present not before,because both groups
> glorify it and "Bad press" is Good Press".The NBA
> comissioner recognized this as taking away from the game and
> thus ordered the dress code to cleanup the NBA's image. Tom
> Landry did the same with the Cowboys. The players he had who
> were trouble makers,Hollywood Henderson,Duane Thomas,Clint
> Longley,(to name a few)were disciplined,and didn't last long
> with the team. In short NEGATIVITY is cool,it's MTV,and it
> sells. If it SELLS it makes it right no matter the cost.
>
 
In alot of ways, We all love watching trainwrecks, its human nature. TO is a trainwreck whos flown off the tracks a few time already..that unfortunately sells papers, tv/radio ad time and memberships to cowboysplus.com


> The answer is unpleasant.
>
> We did.
>
> TO is nothing but a product of a culture that's confused
> "want" with "deserve". Once, glory was earned - and
> recognized as fleeting. Now humility and stewardship have
> been replaced by celebrity and excess. Nothing recent, since
> it's a process that creeps along over generations - whether
> that regards a culture or a company. Nothing new, either.
> History has seen it many times over.
>
> Jody
>
> > > > Mr. Dean, thank you for your insight. I have a
> question
> >
> > > > that I would like to pose to the broadcast industry.
> I
> > > > realize that there is not a simple answer, and you may
>
> > > need
> > > > to assess blame by priorities or percentages. My
> > question
> > >
> > > > is “Who created T.O.?” Why has the “bad boy image”
> that
> > > was
> > > > hidden or given minor coverage by the press, been
> > elevated
> > >
> > > > to star status? Yes, many of the cowboy greats of old
>
> > had
> > >
> > > > major problems, but they didn’t seem to glory in it,
> and
> >
> > > it
> > > > defiantly did not get you a bigger contract or a
> > > commercial
> > > > to start the season. I particularly want to hear about
>
> > the
> > >
> > > > role of the broadcast industry. Are they Dr.
> > > Frankenstein,
> > > > or just one of the poor villagers overwhelmed by the
> > > > monster?
> > > >
> > > Teach, this is one of the things I take issue with in
> this
> >
> > > business. In the sports world, the Bad Boy image is
> > usually
> > > concocted by three groups:
> > >
> > > A) The athlete themselves
> > > B) Their representation (agents,managers,ect..)
> > > C) A sports media looking for an "angle" in an otherwise
>
> > > boring business.
> > >
> > > In T.O.s case, he created alot of this "noise" with the
> > help
> > > of his managment team. He's a decent player who had some
>
> > > issue with the teams he's been on (49ers,Eagles)because
> he
> >
> > > expected more from the team,which is understandable.
> Make
> > no
> > > mistake, the guy has talent, he hasnt found the place to
>
> > use
> > > it yet.
> > >
> > > In the cases of cowboys past (Hollywood Henderson, Mike
> > > Ervin, Neon Dion,Big Newt,ect..), They made some stupid
> > > decisions off the field, all involving drugs and women.
>
> > > During the "Jerry" era,its become more commonplace, not
> > just
> > > on the cowboys, but the league as a whole. If not
> handled
> >
> > > properly, money and power can corrupt. Its the whole
> > rotten
> > > apple in the barrel theory in motion.
> > >
> > > The sports media, esp. the ESPNs and Fox Sports of the
> > > world, are looking for some sort of "angle" to report.
> Box
> >
> > > scores or stellar highlights dont cut it for the casual
> > fan
> > > out there much anymore. They want juicy gossip and tales
>
> > of
> > > their on/off the field antics. Great case in point was
> > the
> > > whole Kenny Rogers incident last year. Both the local
> and
> > > national media had a field day because this guy flew off
>
> > the
> > > handle, after having his buttons pushed by a member of
> the
> >
> > > local sports press,whos name I will not mention. While I
>
> > > dont agree with what he did, it illustrates a point,
> what
> > > and where is "too far" to get a scoop or story?
> > >
> > > Thats just my 2 cents on the issue.
> > >
> > Several good points. It all comes down to ATTITUDE. It all
>
> > started when Rap/HipHop started to come in to vogue as a
> > popular music trend. 95% of the artists are marketed with
> > pictures showing they are P*ssed off to the world. It's
> > accepted as being cool and players in the NFL/NBA want to
> be
> > cool. The music artists get into trouble with the law.The
> > players get into trouble with the law. Now we are talking
> > from mid 80's to present not before,because both groups
> > glorify it and "Bad press" is Good Press".The NBA
> > comissioner recognized this as taking away from the game
> and
> > thus ordered the dress code to cleanup the NBA's image.
> Tom
> > Landry did the same with the Cowboys. The players he had
> who
> > were trouble makers,Hollywood Henderson,Duane Thomas,Clint
>
> > Longley,(to name a few)were disciplined,and didn't last
> long
> > with the team. In short NEGATIVITY is cool,it's MTV,and it
>
> > sells. If it SELLS it makes it right no matter the cost.
> >
>
 
I'm not sure I agree with the bad attitude of athletes coinciding with the popularity of rap music. I bring up Ali as an example. He was outspoken and flamboyant long before rap. Brian Bosworth made a mark for brashness before rap. Just a couple of examples. These athletes understand that any publicity, good or bad, gets them noticed and makes them more identifyable and marketable.

My two cents worth.

> The answer is unpleasant.
>
> We did.
>
> TO is nothing but a product of a culture that's confused
> "want" with "deserve". Once, glory was earned - and
> recognized as fleeting. Now humility and stewardship have
> been replaced by celebrity and excess. Nothing recent, since
> it's a process that creeps along over generations - whether
> that regards a culture or a company. Nothing new, either.
> History has seen it many times over.
>
> Jody
>
> > > > Mr. Dean, thank you for your insight. I have a
> question
> >
> > > > that I would like to pose to the broadcast industry.
> I
> > > > realize that there is not a simple answer, and you may
>
> > > need
> > > > to assess blame by priorities or percentages. My
> > question
> > >
> > > > is “Who created T.O.?” Why has the “bad boy image”
> that
> > > was
> > > > hidden or given minor coverage by the press, been
> > elevated
> > >
> > > > to star status? Yes, many of the cowboy greats of old
>
> > had
> > >
> > > > major problems, but they didn’t seem to glory in it,
> and
> >
> > > it
> > > > defiantly did not get you a bigger contract or a
> > > commercial
> > > > to start the season. I particularly want to hear about
>
> > the
> > >
> > > > role of the broadcast industry. Are they Dr.
> > > Frankenstein,
> > > > or just one of the poor villagers overwhelmed by the
> > > > monster?
> > > >
> > > Teach, this is one of the things I take issue with in
> this
> >
> > > business. In the sports world, the Bad Boy image is
> > usually
> > > concocted by three groups:
> > >
> > > A) The athlete themselves
> > > B) Their representation (agents,managers,ect..)
> > > C) A sports media looking for an "angle" in an otherwise
>
> > > boring business.
> > >
> > > In T.O.s case, he created alot of this "noise" with the
> > help
> > > of his managment team. He's a decent player who had some
>
> > > issue with the teams he's been on (49ers,Eagles)because
> he
> >
> > > expected more from the team,which is understandable.
> Make
> > no
> > > mistake, the guy has talent, he hasnt found the place to
>
> > use
> > > it yet.
> > >
> > > In the cases of cowboys past (Hollywood Henderson, Mike
> > > Ervin, Neon Dion,Big Newt,ect..), They made some stupid
> > > decisions off the field, all involving drugs and women.
>
> > > During the "Jerry" era,its become more commonplace, not
> > just
> > > on the cowboys, but the league as a whole. If not
> handled
> >
> > > properly, money and power can corrupt. Its the whole
> > rotten
> > > apple in the barrel theory in motion.
> > >
> > > The sports media, esp. the ESPNs and Fox Sports of the
> > > world, are looking for some sort of "angle" to report.
> Box
> >
> > > scores or stellar highlights dont cut it for the casual
> > fan
> > > out there much anymore. They want juicy gossip and tales
>
> > of
> > > their on/off the field antics. Great case in point was
> > the
> > > whole Kenny Rogers incident last year. Both the local
> and
> > > national media had a field day because this guy flew off
>
> > the
> > > handle, after having his buttons pushed by a member of
> the
> >
> > > local sports press,whos name I will not mention. While I
>
> > > dont agree with what he did, it illustrates a point,
> what
> > > and where is "too far" to get a scoop or story?
> > >
> > > Thats just my 2 cents on the issue.
> > >
> > Several good points. It all comes down to ATTITUDE. It all
>
> > started when Rap/HipHop started to come in to vogue as a
> > popular music trend. 95% of the artists are marketed with
> > pictures showing they are P*ssed off to the world. It's
> > accepted as being cool and players in the NFL/NBA want to
> be
> > cool. The music artists get into trouble with the law.The
> > players get into trouble with the law. Now we are talking
> > from mid 80's to present not before,because both groups
> > glorify it and "Bad press" is Good Press".The NBA
> > comissioner recognized this as taking away from the game
> and
> > thus ordered the dress code to cleanup the NBA's image.
> Tom
> > Landry did the same with the Cowboys. The players he had
> who
> > were trouble makers,Hollywood Henderson,Duane Thomas,Clint
>
> > Longley,(to name a few)were disciplined,and didn't last
> long
> > with the team. In short NEGATIVITY is cool,it's MTV,and it
>
> > sells. If it SELLS it makes it right no matter the cost.
> >
>
<P ID="signature">______________
i'm on a mexican radio</P>
 
> I'm not sure I agree with the bad attitude of athletes
> coinciding with the popularity of rap music. I bring up Ali
> as an example. He was outspoken and flamboyant long before
> rap. Brian Bosworth made a mark for brashness before rap.
> Just a couple of examples. These athletes understand that
> any publicity, good or bad, gets them noticed and makes them
> more identifyable and marketable.
>
> My two cents worth.
A slight correction . "Rap"started in 1979..Sugarhill Gang "Rapper's Delight"
in 1983 it started spreading through the underground,and clubs.Bosworth started his childishness in 1984. Ali was tired of the racial injustice he had to go through especially after winning the gold in the Rome Olympics in 1960.
 
> > I'm not sure I agree with the bad attitude of athletes
> > coinciding with the popularity of rap music. I bring up
> Ali
> > as an example. He was outspoken and flamboyant long
> before
> > rap. Brian Bosworth made a mark for brashness before rap.
>
> > Just a couple of examples. These athletes understand that
>
> > any publicity, good or bad, gets them noticed and makes
> them
> > more identifyable and marketable.
> >
> > My two cents worth.
> A slight correction . "Rap"started in 1979..Sugarhill Gang
> "Rapper's Delight"
> in 1983 it started spreading through the underground,and
> clubs.Bosworth started his childishness in 1984. Ali was
> tired of the racial injustice he had to go through
> especially after winning the gold in the Rome Olympics in
> 1960.
>

Agree that rap started in '79....probably earlier but SHG was the first group to get a radio hit with it. But the rap-stylings of the early to mid 80's was mild, even cartoonishly tongue in cheek. Nothing like the vile, violent rap that it evolved in the late 80's when groups like NWA came into play.

I'm only saying you can't blame the actions of athletes solely on rap music's rise. There's more to it than that. Heck blame society and broken homes for not teaching kids morality and respect and humility.
<P ID="signature">______________
i'm on a mexican radio</P>
 
> > > I'm not sure I agree with the bad attitude of athletes
> > > coinciding with the popularity of rap music. I bring up
>
> > Ali
> > > as an example. He was outspoken and flamboyant long
> > before
> > > rap. Brian Bosworth made a mark for brashness before
> rap.
> >
> > > Just a couple of examples. These athletes understand
> that
> >
> > > any publicity, good or bad, gets them noticed and makes
> > them
> > > more identifyable and marketable.
> > >
> > > My two cents worth.
> > A slight correction . "Rap"started in 1979..Sugarhill Gang
>
> > "Rapper's Delight"
> > in 1983 it started spreading through the underground,and
> > clubs.Bosworth started his childishness in 1984. Ali was
> > tired of the racial injustice he had to go through
> > especially after winning the gold in the Rome Olympics in
> > 1960.
> >
>
> Agree that rap started in '79....probably earlier but SHG
> was the first group to get a radio hit with it. But the
> rap-stylings of the early to mid 80's was mild, even
> cartoonishly tongue in cheek. Nothing like the vile,
> violent rap that it evolved in the late 80's when groups
> like NWA came into play.
>
> I'm only saying you can't blame the actions of athletes
> solely on rap music's rise. There's more to it than that.
> Heck blame society and broken homes for not teaching kids
> morality and respect and humility.
>
Sugarhill gang was a top 5 hit BTW. I am not laying it exclusively at rap's feet . It planted the seeds for the attitude and addiction for wanting to be cool. The NBA and soon after the NFL married the genre,then it evolved with the hip hop bling bling, selfish arrogance ,all in the realm of "Cool"
 
Re: take a deep breath, folks...

My degree is in journalism... from a pretty highly regarded J-school. And there was a time when I thought I practiced "sports journalism." But I was mistaken. "Sports" is entertainment--not hard news. It's fluff--not to be taken any more seriously than a movie or a sitcom. Some entertainers are worthy of being role models, and others are not. Same goes for athletes.

So let's not blow this out of proportion. T.O. is an entertainer. That's all. Like Eddie Van Halen, for instance, he boasts elite skills as well as top-notch showmanship. So who created T.O.? It goes back to cavemen telling stories around the campfire, I suspect. He's a guy who attracts a crowd of onlookers. Simple as that.

If I were to compare him to another elite sports showman, I'd point to John McEnroe. Had skillz. Had game. Didn't cause many problems off the court, but he rubbed plenty of people the wrong way when he was ON the court. And damn could he attract a crowd. Tennis ratings went through the roof during McEnroe's era.

Of course, the NFL ain't hurting for ratings, and I know that. But, believe me, the last thing the NFL wants to do right now is chase T.O. out of the league.

I think several of you guys are trying to dial up Bob Hope when we're living in a Chris Rock world. Most of you probably embraced Jim Morrison and turned your backs on Glenn Miller. Time for you to transfer that perspective to the sports world.
 
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