Hard truths. And tough to hear. Most of the posts here in the last 2 to 10 years are IRRELEVANT, because they don't get close to the real issue, which is the future of "radio" as we know it.
The sad reality is that most posters here aren't thinking big picture. They're all mostly concerned about personnel moves, and which morning show is on top, and how does this affect Q100, etc...you know the drill. But the reality is that people like Tim Westergren, the founder of Pandora (and someone I had breakfast with at the Silver Skillet on 17th St. 3 years ago, and who's a class act and a good guy) is smarter than me or you. HE HAS OUR NUMBER. That's a fact.
"Radio" people, particularly those in music formats, continue to live in the bubble i.e. "we have product, we push to transmitter, it loads on car radio, we win" paradigm. That's all going to change, and fast, with Internet in the car--meaning streaming from anywhere. Because when people have ultimate choice, and you, you're a music station--you're DEAD as compared to other services that deliver it cleaner and better and faster and with fewer BS interruptions than you ever can.
Radio isn't radio. It's unique content, available ubiquitously. If you don't understand that, get out of the way so others who do can fill your role.
Parenthetically--if you've spent the last 10 years using your radio station web site to promote your on-air product, you're an idiot. AN IDIOT. And I work with radio people daily who do this, and I'm so ready to put the gun in my mouth and pull the trigger. Because, that never mattered, and matters less now. What matters is presenting your product in a way that creates VALUE for accessing the IP address. Do you offer deep audio archives? Unique content? Available ubiquitously, across all devices, with easy access? If not, you're DEAD, because you've spent the last 10 years using your web site as a promotional vehicle for the on-air product that is increasingly irrelevant!
And the sad part is, you've lost your shot despite warnings from...um..10 years ago. Check out what Larry Rosin was saying, Edison Media Research. Look it up. But Nooooooooooooo, you've got to "protect" the on air product.
And--do you read Mark Ramsey? Do you know who he is? If not--get smart, now. If you don't, you'll be out of a job in the next 5 years, guaranteed.
Back about 1905, there was a universally recognized 100% the best buggy whip manufacturer, who spent countless dollars making sure people knew that if they bought buggy whips from them, those whips would be the best, and greatest, and would last forever. And you know the owner of that company was fat and happy, 'cause they manufactured the highest quality buggy whips.
Get it?
The sad reality is that most posters here aren't thinking big picture. They're all mostly concerned about personnel moves, and which morning show is on top, and how does this affect Q100, etc...you know the drill. But the reality is that people like Tim Westergren, the founder of Pandora (and someone I had breakfast with at the Silver Skillet on 17th St. 3 years ago, and who's a class act and a good guy) is smarter than me or you. HE HAS OUR NUMBER. That's a fact.
"Radio" people, particularly those in music formats, continue to live in the bubble i.e. "we have product, we push to transmitter, it loads on car radio, we win" paradigm. That's all going to change, and fast, with Internet in the car--meaning streaming from anywhere. Because when people have ultimate choice, and you, you're a music station--you're DEAD as compared to other services that deliver it cleaner and better and faster and with fewer BS interruptions than you ever can.
Radio isn't radio. It's unique content, available ubiquitously. If you don't understand that, get out of the way so others who do can fill your role.
Parenthetically--if you've spent the last 10 years using your radio station web site to promote your on-air product, you're an idiot. AN IDIOT. And I work with radio people daily who do this, and I'm so ready to put the gun in my mouth and pull the trigger. Because, that never mattered, and matters less now. What matters is presenting your product in a way that creates VALUE for accessing the IP address. Do you offer deep audio archives? Unique content? Available ubiquitously, across all devices, with easy access? If not, you're DEAD, because you've spent the last 10 years using your web site as a promotional vehicle for the on-air product that is increasingly irrelevant!
And the sad part is, you've lost your shot despite warnings from...um..10 years ago. Check out what Larry Rosin was saying, Edison Media Research. Look it up. But Nooooooooooooo, you've got to "protect" the on air product.
And--do you read Mark Ramsey? Do you know who he is? If not--get smart, now. If you don't, you'll be out of a job in the next 5 years, guaranteed.
Back about 1905, there was a universally recognized 100% the best buggy whip manufacturer, who spent countless dollars making sure people knew that if they bought buggy whips from them, those whips would be the best, and greatest, and would last forever. And you know the owner of that company was fat and happy, 'cause they manufactured the highest quality buggy whips.
Get it?
