Re: Bah Humbug!
> > 92.9,94.5 and 99.7 ENOUGH!!! I'm with Glenn Beck 109.9
> > Scooge-FM!
> >
>
> There is NO reason for both a/c's in this market to go all
> X-mas. Sorry, to get my a/c fix I'm going to have to listen
> to Star 100.7 and hear My Sharona for the 1,000,000th time
> on yet another flashback such and such
>
Is anyone on this board aware of the fact that Christmas music=good ratings? Most stations that go Xmas end up having their best book of the year, the earlier they do it the bigger spike they get.
I have noticed a pattern on R-I boards through the years. Many people get angry and upset when stations go Christmas before Thanksgiving or if multiple stations in their market go Christmas. When the Fall book is released and these staions go up (and they almost always do, sometimes up BIG), nobody gives them credit. If they do mention it all, they will say "W***" went up" and NOT mention holiday music at all. I think this is because by the time the fall book is released nobody is thinking of Christmas anymore. I used to think people would remember, but they never do and the cycle continues yet again.