gr8oldies said:
The other Charleston station was WCSC, which I DXed pretty frequently from Ohio.
You’re correct [
sorta] – and only if K_M’s definition of “
battle” is limited to AM “
Top-40”...
WCSC on AM at 1390 was part of a radio/TV combo with WCSC-FM [which became beautiful music-formatted WXTC “Ecstasy 97”] and WCSC-TV CBS-5. The TV was sold just after Hurricane Hugo rolled thru, and the radio properties were spun-off separately. Both ended up in the Citadel cluster as “Heaven 1390” [Black Gospel] and WSUY “Sunny 97” [AC—which just flipped to WIWF “The Wolf”—Country]. Citadel recently elected to sell two of its three AM properties; 910 WTMZ to Kirkman and 1390 [the former WCSC—
now WXTC] to Apex – retaining only WTMA—their News/Talk outlet.
Much like 1310 WIFE Indy;
1390 WCSC was an early iconic [but standard-modes’] AM Top-40 there. It faded from the scene well-before many similar-formatted AMs in other markets did. Like the arrival of 1260 WNDE in Indy,
1250 WTMA [Charleston] evolved from a very-casual and downright folksy MOR to a high energy 70s-AM clone of the turbo-charged Bartell FM “Q” format. The challenge [in ratings] to 1390 WCSC began even-before 1250 WTMA hyped itself [and its record-playback speed].
730 WPAL—later WCOO before its migration to the upgraded 105.5 50kw Kiawah Island signal, was the first black-owned radio station in the South.
Despite their daytime-only status on 730, they ranked near-top of the Charleston market in the late 60s-thru mid-70s with a pop-soul format that even the white-boys could like. Think circa early/mid-70s 105.7 WTLC Indy – only on AM.
The format-competitive onslaught from WTMA merely provided the final nudge WCSC needed to exit the pop music game on AM. Coincidentally, 96.9 was returning the Schulke BM reels to the shelf for the very-last time to become “Sunny 97”, and the WXTC calls [and briefly—the easy-listening format] headed over to 1390. Predictably, the “Heaven 1390” moniker and Black Gospel format would soon follow; WTMA graduated to News/Talk; but WPAL—later WCOO [calls known-best for the “Cool R&B” moniker on FM] would survive well-into the New Millennium.
Its end on 730 AM would occur upon its purchase by CCU—who “
crafted” what amounted to a “
clearance outlet” for their Premiere programming on the upgraded 4.3kw frequency; then “offered sacrifice” of the facility to Air America for awhile; finally turning the power back down to 1.1kw and booting-up the broom closet ‘puter with the Music of Your Life format as WLTQ.
It’s interesting, but not-at-all impossible, that the 1390 WCSC signal could be heard at all in the Midwest – let-alone “frequently”! Although it runs 5kw at night,
the pattern is VERY HIGHLY-DIRECTIONAL seaward. Its signal in immediate and metro Dorchester County to the
northwest is near-totally ABSENT after sunset!