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Who Is Minding The Store At WHFS Today?

DToTheJ

DToTheJ

I've been listening to WHFS-AM a.k.a. The "Big" Talker 1580 this afternoon. I already knew (and posted in another thread) that they were now running paid snake oil shows in the 2 PM hour, yet I listened anyway. Something bizarre happened at around seven minutes in: I heard a Michael Smerconish show segment - not sure if it was part of the afternoon show that he was doing at the time or pre-recorded from elsewhere, but I immediately thought, "Is Greenhutt's money no good anymore?" To my apathy, the infomercial was restored after a few minutes. Then at 3 PM, the real fun begins. Instead of the top of the hour CNN news, I heard another Smerconish segment that ran ten minutes. Dennis Miller (the main reason I even listen to 1580 in the first place) didn't even start until 3:15 PM. Then, I guess to make up for lost time, they ran Miller "non-stop", i.e. without local breaks. They ran the Westwood One spots, but continued right on. (Like they got local commercials to run, anyway.) Then, at 4 PM, I heard yet another Smerconish segment, this one from about two months ago (it was the Monday after Obama held a speech about DADT). A pre-recorded fifteen-minute segment from two months ago when I should have heard the CNN TOH news, and more Dennis Miller. Alas, at 4:15 PM, Miller was joined in progress, and everything seems to be back on schedule.

What kind of muckety-mucks are running this operation? It's as if they were literally shoehorning Michael Smerconish into 1580's programming today!
 
They're not even doing that great of a job selling time. But interesting how Beck exits the station to only be replaced with paid programming. Not a bad idea, since what else will sell on a taxi frequency like 1580, 50kW or not, but you'd think CBS wouldn't want to sink that low with a potentially valuable property in a key market.
 
The station is an interesting experiment. They are like a chameleon in terms of programming: outside of the four main hosts' shows, you never know what they're going to air.
 
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