who is out next?

[Iocpoc]

Ozo was just the first in LA at Clear Channel. Everyone saw that one and CBS is still laughing. You know they are looking at Hot 92 and they are looking at all the djs beneath the "hood" as they like to say. Star will flip and there are some shockers coming up. Watch for Mr. Valentine to be told thanks so much for coming soon. Clear Channel like CBS must cut costs and the only one who makes the big dough works down the hall.

 

[djmimi]

uh...I thought Star already flipped. That's why they are "98-7"

Can you confirm that one about Valentine?

 

[Iocpoc]

Star 98.7 whatever the name is needs help. As for the other time will tell but sources say clear channel locals have been behind closed doors discussing him and others. They have moved in a more music less talk approach for PPM on their FM. As for CBS David Hall is now on the radar and watch for more cuts in Royland.

 

[calguy]

So what you're saying is that the future of radio is to become an ipod? Then why bother? If CC really wants to cut the budget, why not thin out the un-needed middle and upper management ranks. These people make more money in a month than most of the better paid disc jockeys do in a year. Then there are the working poor, you know, the board ops and promotions people who are only allowed to work no more than 29 hours a week and get paid wages that are barely above the minimum wage. Radio is killing itself. Take away the air talent and you have very little to set stations apart. What's worse is the malpractice of these execs. Who had the stupid idea to hire a group like Ozomotli to do morning in the first place? That's the guy who should lose his job. This is LA for god's sake, why not look around the country to other major and large markets and find real radio professionals to do mornings at 98.7?

 

[davideduardo]

Who had the stupid idea to hire a group like Ozomotli to do morning in the first place? That's the guy who should lose his job. This is LA for god's sake, why not look around the country to other major and large markets and find real radio professionals to do mornings at 98.7?

I think this is more a "good idea, bad implementation" sort of thing. KYSR is about 35% Hispanic, while KROQ is about 25%. Were KYSR to attract a significant number of addtional Hispanics, it could bring KROQ down to a near tie position in theory. If KYSR is going to bring down any more shares from KROQ, it is likely going to be in this Hispanic area.

 

[john77]

So what you're saying is that the future of radio is to become an ipod? Then why bother? If CC really wants to cut the budget, why not thin out the un-needed middle and upper management ranks. These people make more money in a month than most of the better paid disc jockeys do in a year. Then there are the working poor, you know, the board ops and promotions people who are only allowed to work no more than 29 hours a week and get paid wages that are barely above the minimum wage. Radio is killing itself. Take away the air talent and you have very little to set stations apart. What's worse is the malpractice of these execs. Who had the stupid idea to hire a group like Ozomotli to do morning in the first place? That's the guy who should lose his job. This is LA for god's sake, why not look around the country to other major and large markets and find real radio professionals to do mornings at 98.7?

OUTSTANDING post! Sadly, radio indeed seems to be killing itself.

 

[nyc101]

We are seeing how PPM is changing the way radio is programmed.

98.7 rolled the dice on Ozomatli and was hoping to see a quick jump. Instead they saw a decrease in listening. 2 months is all they got.

 

[DoctorWu]

All my adult life I have seen the Radio and TV business plagued by empty suits with the attention spans of rabid monkeys. They do not understand the first thing about reach and penetration, do not grasp the concept of allowing new programming to establish, treat talent as a disposable commodity, think "Promotions" is a pimply-faced kid handing out stickers on a street corner, and will eventually be the doom of our industry.

Now, with the radio equivalent of "overnight ratings" being rolled out, the pendulum of mismanagement will simply accelerate in its erratic arc. We used to complain when management pulled the plug on a new format after only 6 months... now they'll be doing it in 10 weeks as they knee-jerk themselves into ever-lower cume.

I'm disgusted with this industry's state of affairs. Wall Street and the lure of easy cash has done to radio the same thing they did to the housing market. And when the revolution comes, it'll no longer be the lawyers that will go first against the wall -- it'll be the investment bankers.

OK, I'm done now ;D

-- Doc

 

[djmimi]

All my adult life I have seen the Radio and TV business plagued by empty suits with the attention spans of rabid monkeys. They do not understand the first thing about reach and penetration, do not grasp the concept of allowing new programming to establish, treat talent as a disposable commodity, think "Promotions" is a pimply-faced kid handing out stickers on a street corner, and will eventually be the doom of our industry.

Now, with the radio equivalent of "overnight ratings" being rolled out, the pendulum of mismanagement will simply accelerate in its erratic arc. We used to complain when management pulled the plug on a new format after only 6 months... now they'll be doing it in 10 weeks as they knee-jerk themselves into ever-lower cume.

I'm disgusted with this industry's state of affairs. Wall Street and the lure of easy cash has done to radio the same thing they did to the housing market. And when the revolution comes, it'll no longer be the lawyers that will go first against the wall -- it'll be the investment bankers.

OK, I'm done now ;D

-- Doc

gee, tell us what you really think Dr. Wu...

 

[4UH8SIMBKAGN]

There's been talk about Hot flipping for YEARS... They're not going to leave Emmis an opening even though Hot is the poor stepchild in Burbank. Remember, we're going into a depression, not a recession. Not the time to be making major format changes.

 

[BACKnUSSR]

Who had the stupid idea to hire a group like Ozomotli to do morning in the first place? That's the guy who should lose his job. This is LA for god's sake, why not look around the country to other major and large markets and find real radio professionals to do mornings at 98.7?

I think this is more a "good idea, bad implementation" sort of thing. KYSR is about 35% Hispanic, while KROQ is about 25%. Were KYSR to attract a significant number of addtional Hispanics, it could bring KROQ down to a near tie position in theory. If KYSR is going to bring down any more shares from KROQ, it is likely going to be in this Hispanic area.

Dicey idea, at best. There was absolutely no evidence that Ozomatli would attract an audience (hispanic or otherwise) to a morning radio show.
They were basically Clear Channel's David Lee Roth. It is also a stretch to believe that any significant number of hispanic listeners of KROQ would abandon a station that they listen to primarily for music (I'd assume) to an underperforming station with an unproven morning show simply because they had a morning show of latin heritage.

 

[4UH8SIMBKAGN]

Who had the stupid idea to hire a group like Ozomotli to do morning in the first place? That's the guy who should lose his job. This is LA for god's sake, why not look around the country to other major and large markets and find real radio professionals to do mornings at 98.7?

I think this is more a "good idea, bad implementation" sort of thing. KYSR is about 35% Hispanic, while KROQ is about 25%. Were KYSR to attract a significant number of addtional Hispanics, it could bring KROQ down to a near tie position in theory. If KYSR is going to bring down any more shares from KROQ, it is likely going to be in this Hispanic area.

Dicey idea, at best. There was absolutely no evidence that Ozomatli would attract an audience (hispanic or otherwise) to a morning radio show.
They were basically Clear Channel's David Lee Roth. It is also a stretch to believe that any significant number of hispanic listeners of KROQ would abandon a station that they listen to primarily for music (I'd assume) to an underperforming station with an unproven morning show simply because they had a morning show of latin heritage.

Clear Channel Los Angeles has a long history of placing non-radio talent on the air, George Lopez, Sinbad, Mario Lopez, Al B Sure, to name a few. They've been star struck for years and love to crow about these non-talented radio disasters. Al B sure is so bad he can't even do a live set. It all has to be edited before air.