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Who SAYS HD Radios Are Expensive???

N

Nu_Roo_2

According to a "news item" in an HD-Radio sponsored page of 12-21's Inside Radio, J.D. Power research finds that, "Interest in HD Radio actually improved dramatically after the market price is provided." OK...

Read and judge for yourself:

"DIGITAL HD RADIO GARNERS HIGH CONSUMER INTEREST BASED ON MARKET PRICE, ACCORDING TO A J.D. POWER STUDY

In a study titled “U.S. Automotive Emerging Technologies”, JD Power measured consumer familiarity, interest and purchase intent for a variety of emerging automotive technologies before and after market value is revealed. Interest in HD Radio actually improved dramatically after the market price is provided. The study also showed that consumer interest in satellite radio falls below HD Radio after the market price of $12.95 a month is revealed, showing that more consumers are willing to pay a one-time fee as opposed to paying monthly for satellite radio service. The study was based on responses from more than 17,000
U.S. consumers."

I'd like to know what "market price" and "one-time fee" were provided to the study participants.
<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
> According to a "news item" in an HD-Radio sponsored page of
> 12-21's Inside Radio, J.D. Power research finds that,
> "Interest in HD Radio actually improved dramatically after
> the market price is provided." OK...
>
> Read and judge for yourself:
>
> "DIGITAL HD RADIO GARNERS HIGH CONSUMER INTEREST BASED ON
> MARKET PRICE, ACCORDING TO A J.D. POWER STUDY
>
> In a study titled “U.S. Automotive Emerging Technologies”,
> JD Power measured consumer familiarity, interest and
> purchase intent for a variety of emerging automotive
> technologies before and after market value is revealed.
> Interest in HD Radio actually improved dramatically after
> the market price is provided. The study also showed that
> consumer interest in satellite radio falls below HD Radio
> after the market price of $12.95 a month is revealed,
> showing that more consumers are willing to pay a one-time
> fee as opposed to paying monthly for satellite radio
> service. The study was based on responses from more than
> 17,000
> U.S. consumers."
>
> I'd like to know what "mrket price" and "one-time fee" were
> provided to the study participants.
>

Did they mention the HD content would be the same crap they already get for free?<P ID="signature">______________
Chris
202.FM</P>
 
>
> Did they mention the HD content would be the same crap they
> already get for free?
>

LOL, You can put a turd in a prom dress but in the end, it's still a turd. I'm still not getting satellite or HD though so no allegiance here... would just agree that what is on the radio is crap.

The only reason I really want to see HD succeed is to give life support to AM radio. Speculatively thinking, if AM radio improved to a relatively decent sound, it might expand the possibilities there beyond talk and oldies/Standards. Hell you might even hear a CHR/Rhythmic on AM that some on these boards are clamoring for but no radio operator in Columbus is willing to give up an FM signal for. An AM signal though... ah ha.. now that may be a different story.
 
>
> The only reason I really want to see HD succeed is to give
> life support to AM radio. Speculatively thinking, if AM
> radio improved to a relatively decent sound, it might expand
> the possibilities there beyond talk and oldies/Standards.
> Hell you might even hear a CHR/Rhythmic on AM that some on
> these boards are clamoring for but no radio operator in
> Columbus is willing to give up an FM signal for. An AM
> signal though... ah ha.. now that may be a different story.
>

Interesting point. From the experiences I've seen on the internet of AM IBOC, it's like ok real audio. Especially when complex stereo information is encoded, like some music. Still might fill a niche format though.<P ID="signature">______________
Chris
202.FM</P>
 
> Interesting point. From the experiences I've seen on the
> internet of AM IBOC, it's like ok real audio. Especially
> when complex stereo information is encoded, like some music.
> Still might fill a niche format though.
>

Here are some audio samples from WOR Radio 710 AM in NY

http://wor710.com/Engineering/iboc/audio_samples.htm

I know this is the iBiquity "company line" but here is a quote from this article on the subject:

http://www.popularmechanics.com/technology/audio/1279691.html

"'We think HD Radio is going to mean the revitalization of the AM band,' says Bob Struble, President and Chief Executive Officer of iBiquity. 'We think a lot of people will try to bring back some of those niche formats that have gone away like reggae, blues and jazz.' With AM radio stations commanding lower purchase prices than FM, iBiquity is hoping entrepreneurs will take a chance on an AM station investment."<P ID="edit"><FONT class="small">Edited by CMHDave on 12/23/05 03:32 PM.</FONT></P>
 
As I was thinking about this more last night, I got to thinking about why a radio operator wouldn't use AM radio for a niche market. Well one glaring one that has been pointed out on these boards is the fact that HD AM is not allowed to broadcast in HD at nighttime. I don't know how many niche formats would be content with operating in HD during daytime only hours.

As my example given of a CHR/Rhythmic... I would think their prime operating hours would be at night (during parties, bar-hopping, teenage kids sitting around listening to the radio while *cough* doing their homework *cough*). This is why I am guessing you hear stations like WNCI lean that way at night and on weekends. HD AM is definitely a bad choice in this particular instance. So that begs the question for me, what niche markets could still thrive in both day and nighttime hours knowing the quality will drop off significantly at night?

I don't know the answer to that but I suppose some enterprising radio operator might come up with an answer to that.

>
> "'We think HD Radio is going to mean the revitalization of
> the AM band,' says Bob Struble, President and Chief
> Executive Officer of iBiquity. 'We think a lot of people
> will try to bring back some of those niche formats that have
> gone away like reggae, blues and jazz.' With AM radio
> stations commanding lower purchase prices than FM, iBiquity
> is hoping entrepreneurs will take a chance on an AM station
> investment."
>
 
> So that begs the question for
> me, what niche markets could still thrive in both day and
> nighttime hours knowing the quality will drop off
> significantly at night?
>
> I don't know the answer to that but I suppose some
> enterprising radio operator might come up with an answer to
> that.

Obvious. All-Christmas, 365 days (but not nights) a year.<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
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