WHO SAYS STANDARDS CAN'T SURVIVE IN A MAJOR MARKET?

[davideduardo]

Does that mean all those smiling faces on the stations Web site work for less than minimum wage?? The taxes on the building and the tower in the back yarb have to be 10,000-12,000 a year.

Well, from the 50's to tthe 90's half of all US radio stations made no money, so very possibly the station is unprofitable and is losing money. Or the combined pay and taxes and such barely cover costs, and leave a tiny profit...

 

[fang39]

Does that mean all those smiling faces on the stations Web site work for less than minimum wage?? The taxes on the building and the tower in the back yarb have to be 10,000-12,000 a year.

Well, from the 50's to tthe 90's half of all US radio stations made no money, so very possibly the station is unprofitable and is losing money. Or the combined pay and taxes and such barely cover costs, and leave a tiny profit...

From the 90's to present, we can thank "Bubba" Clinton and the repeal of FCC regulations against cross-ownership for the extinction of small/single owner/local radio stations. They can't compete for the ad dollars the way the big boys (Clear Channel, et al) can. There can be no true competition when a single owner is allowed control an unlimited number of stations in a given market. It's just sad.

 

[davideduardo]

From the 90's to present, we can thank "Bubba" Clinton and the repeal of FCC regulations against cross-ownership for the extinction of small/single owner/local radio stations. They can't compete for the ad dollars the way the big boys (Clear Channel, et al) can. There can be no true competition when a single owner is allowed control an unlimited number of stations in a given market. It's just sad.

The root causse for the chenge is Docket 80-90, which created so many new stations in smaller and medium markets that a huge percentage gave marginal service and were unprofitable or both. When you double the number of stations in a market of 100,000 and the revenue does not increase, you end up with deteriorated service and the basis for the need to have more than one station per owner to survive.

The consolidation in the smaller markets is based on economic necessitiy... groups like the Ingstad brothers have in the upper midwest actually have improved service in communities that became disasterously over-radioed.

In larger markets, there are so many stations (68 in the Dallas market... 84 if you include non commercial) that having one company own 10% is not a monopoly at all... KLIF in the 60's had 30 shares of the market, while today no cluster exceeds that.

 

[kevinsealy]

Re: WHO SAYS STANDARDS CAN'T SURVIVE IN A MAJOR MARKET?/ Classical Music Has;Why

With the RIGHT sales team, there is no reason why the New York Metro area can't have a fulltime Standards station.There is a market out there and the sales team should know how to market the station.

Although it seems like a pipedream, the return of WNEW-AM would be the greatest thing to happen in New York Radio ahead of the return of WCBS-FM.But it would have to be an updated WNEW. Standards may have to be no more than one third the station's playlist.

Young contemporary artists like Michael Buble and even long established acts like, Rod Stewart, Barry Manilow and even Queen Latifah are recording standards.



Thanks,
Kevin L. Sealy

 

[kevinsealy]

Re: If Classical Can, So Could Standards.

To add to my post just noticing this is the Long Island Board, WHLI seems to be making ends meat with their format. Once Madison Avenue becomes convinced that this is a format that's profitable, WHLI revenue would be higher.




Thanks,
Kevin L. Sealy