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Who Should and Shouldn't 96 Rock Hire For Mornings?

It's going to be Lex And Terry. I'm willing to wager. I guess we will all watch, wait and see. It would have been Lex and Terry over Bob and Tom the first go-round...but Cox dropped a hammer on it.
 
I'll bet anything that the LEX and Terry will be the next show on 96 rock.

Im sure they are already making a push to be added

They have been adding Clear Channel stations left and right since they left Cox and joined Clear Channel

Im placing my bet too

It will be L & T
 
mrannouncerman said:
I know the PERFECT morning show that clear channel needs to put on the air in HOTlanta. It would The Monsters in the Morning. They are currently on wtks in Orlando and they also broadcast LIVE on XM Channel 152. If you have never hear of " The Monsters in the Morning" go to Monsters.fm and get the know them. Because if Clear Channel wants to win in the rateings not only in Atlanta but any where. They need to have the monsters on.

If the Monsters would win in the ratings anywhere, why did they lose all their markets they were syndicated to?

I'll have to bet my money on Lex and Terry as well. Clear Channel's really trying to push them, and since the CC Atlanta cluster tried to get them in 2004, this is an easy in.
 
goatboy said:
O&A

it's time

No. It's really not. Wake up, people! It's a business, not a town hall. Clear Channel is going to go private and sell it all. Most CC clusters will be stripped down over the next few months. Think Susquehanna, but bigger and bloodier.
 
it should be larry and eric along with south side ponytail.bob and tom were lame.rick and bubba are sleep inducing(i tryed to watch their show on turner south).clearchannel souldnt have gotten rid of rudes show in the mornings but they did and brought in the regular guys and they took off and we fans want them back.if you didnt like them you didnt have to listen. that will be the only way 96 will keep its ratings.mancow likes to make fun of rednecks(of which i am one and proud) and o and a are just like larry and eric in that they push the envelope. again corperate radio is horrible and what is wrong with radio today.
 
I agree with the David Paul choice. I heard him as a guest on the Regular guys show and he was quite strange and funny. His thoughts were so off the chart that if he could keep this material coming he could do well.
 
I think the best strategy for CC would be to make an attempt to reclaim 96rock's glory days of the eighties and early ninties, when it was THE rock station and was the place to turn to for anything happening in that genre. I think they could do this by bringing back the classic jocks from that time: Either Mark McCain or the Wake-Up Crew (I bet Chris Rude would love to get back to the FM dial). Also bring back Willard, who currently is doing sales for Dave FM, and Kaedy Keily, who to my knowlege is not doing radio work right now. Play a 70/30 mix of classic and new rock, like the old days, and I think they would be successful. 96rock is a brand in Atlanta. An institution. Unlike most stations, it has a heritage and history that has been ignored for more than a decade now. It is time to get back to what made it so successful for so long.

I know that radio is different now than it was just fifteen years ago, so maybe I'm being unrealistic, but hey- what they've been doing has NOT been working. It's time to remind people why they bought those 96rock jerseys at Turtles and carried the velcro 96rock wallet containing the 96rock card back in the eighties. It worth a shot.
 
It's a brilliant idea to try to bring the glory days back...there's certainly the local talent to do it and their motivation would be high, but it will never happen. No one in the building would know what to do. You had to be there, so that means they'd have to hire ANOTHER PD and that would be a verrrry short list. Candidates might be Mark Cooper (who was there for many of those years)...or Steve Mitchell ... there was a guy named Bill Wise who was there then. But, it ain't happenin'. I hear they're gonna merge the Buzz into 96.
 
Mark Cooper was my direct supervisor for five years at KLS. He is a great guy, but I don't know if he would want to be a programming guy... he is more a promotions/sales guy, one of the best. Micheal Hughes was the PD in what I consider to be the last great years of WKLS (up to about 1995 or 96). Last time he was working in ATL was as GM at Z93 about five or six years ago. I hear he's up north somewhere. Maybe he would come back...
 
This same strategy is being done by 99X...and we see how well that's going. Nothing against those fine and talented people you want to bring back with the 70/30 mix at 96 Rock but can you see any of them talking about the new Linkin Park release with any sort of credibility, knowledge or passion? Fine, bring em all back but for jocks 15 years past their prime to restart the fire at 96 Rock is a pipe dream my dear. This next part will come off sarcastic but it's not meant to be: Where are all these super talented people that made 96 Rock what it was? Rude, I listen to. I didnt catch him in his prime but at 680 he's nothing special. Likeable, bland. So?
 
Sorry....the glory days are gone forever!
I am also ex WKLS.....I was there during that time too. And you are right.....it was a heady time for the 96 Rock staff. That was the Taft days.....long before FCC deregulation.
When the FCC deregulated the industry, allowing companies to buy more than 1 AM and 1 FM station per market, it destroyed the quality of "over the air" radio. The large broadcast groups,which quickly formed,were at loss as to how to manage such a large group of stations. ClearChannel, under the leadership of Randy Michaels, bought every property and every market that would stay still long enough. They bought many, many "broke" stations......stations without proper management, programming, technical facilities, and most importantly, without enough revenue to "break even." ClearChannel was quickly overwhelmed with problem operations and markets.....they took their eye off the ball in situations where things were clicking.
The challenges were, and are, difficult! Even today, groups struggle to find talented management. Atlanta ClearChannel is an excellent example. Look at the demise of EVERY station in the cluster! And this whole business between Yogi/Panda and the RG's should have never made it outside the building of death....what the hell is wrong with the management there??? Seems to me THEY are the ones who have screwed up and should be looking for jobs!!
96 Rock will never be in it's heyday again....the time has passed. But it is a benchmark for future radio. Mark, Steve, Willard, Kaedy, Clarkson, Beth, Rude ....all the others too.... made a tremendous entertainment group!
And the GM, Tom Connolly,would have handled these personnel problems "behind closed doors!" Management, talent, programming, sales, and engineering all in sync is the recipe for radio success!
 
That's kind of the point, beef. Rude is out of his element doing sports talk. He is a rock jock. He used to do some really great sports-themed stuff using Jeff Hullinger as his straight man, but he is not cut out to be the anchor of a sports talk show.

Willard and Keady were both forced out by CC at the start of their reign in Atlanta, when CC brought in all this new "talent" that has left them in the hole they are in now.

You are right that there would not be a lot of credibility to Willard and Kaedy talking about Linkin Park, but I don't think that the demo (M 24-48) that KLS is shooting for really wants to hear Linkin Park, either. That niche is filled by the Buzz- there's no need to try to compete. 96 always used to play new stuff by classic artists (ie the new Who album about to be released). That is where their strength was, not in breaking new bands. It's what they should go back to.

There is a reason that Willard was on the air for more than 20 years, and kaedy for more than 25- they were good, entertaining personalities who knew their music and didn't talk down to their audience. Isn't thant what we are seeing less and less of in radio these days?
 
if the 96 rock demo is m25-54, then ALL of the aforementioned names are still relevant to that audience, even going back to the mark & steve days. the idea of bringing back those some of those people and that vibe is such a crazy out-of-the-box idea that it might have a chance. at least they'd be familiar to a large chunk of the audience already. here's some more food for thought: 96 is SO messed up right now that it will take 18 months minimum to fix it, but i suspect CC will want a quick fix. it's unfortunate that the powers that be have no sense of the heritage that station has. it has fallen from grace on their watch.
 
Kelly Kincaid, there is name I have not heard in a long time. Where is she in 2006? It is sad to see a once great Rock & Roll station like 96Rock turned into a god awful mess. The firings of Chris Rude, Willard & Katy started the demise of 96Rock back in late 1990s.
 
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