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Who starts the Christmas music first?

Donald_WBWH

Donald_WBWH

So, who will it be this year?
In Dayton, we know Lite 94.5 will flip at some point. Maybe beginning in mid November? Any others for Dayton?

In Cincy, from what I remember last year, you had Warm 98 and Star 93.3 (which should give them a huge ratings boost again). Also, starting on Black Friday, Kiss 107 usually starts to sprinkle a few Christmas songs. I would say Star should and will flip first.
 
Star already has a Christmas music stream featured on their website so I will place my bet with them. I hope for their sake they fix their audio before then because they sound very loud and distorted right now.
 
Donald_WBWH said:
So, who will it be this year?
In Dayton, we know Lite 94.5 will flip at some point. Maybe beginning in mid November? Any others for Dayton?

In Cincy, from what I remember last year, you had Warm 98 and Star 93.3 (which should give them a huge ratings boost again). Also, starting on Black Friday, Kiss 107 usually starts to sprinkle a few Christmas songs. I would say Star should and will flip first.
Click to expand...

Warm98 had the "huge" ratings boost, almost overtaking WLW in the 12+ ratings. 93.3's ratings doubled (to a 4-something, compared to almost a 10 for Warm98) 93.3's ratings won't be visible to us this year since they don't subscribe to Arbitron.
 
You are right Bill, Warm did have a huge boost. I just remembered seeing Star's ratings increase by a good amount as well. That's right though, Star won't show up on the Arbitron Ratings anymore.
 
I'm thinking Rewind won't go full-blown XMAS but will be playing quite a few to stay in the game when Warm goes All-XMAS. Warm has already been back on top of Rewind.
 
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