Here is a solution For WROR go all christmas from 7pm-12am weeknights during the Holiday season that way the listeners can have the best of both worlds Classic hits during the day Christmas music @ night im sure WROR would be fine and mabye other stations could Do it that way instead of 24-7
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WHO WILL GO ALL-CHRISTMAS FIRST? WODS OR WROR?
- Thread starter blackgold
- Start date
raccoonradio said:ZLX does great in ratings for adults, maybe adult men. I would agree--Christmas? Fresh? No way.
About as likely as WBZ (AM) going all Spanish or brokered religion. (That's right, picture Brother
Stair on WBZ)
But WODS always did great as well, and nobody ever thought it would be blown up and it was such a shocker. This new "Fresh" is very similar to Amp, as it is often used as a competitor to another AC in the market. I do think Boston could use another AC, as Magic often gets kind of stale. Does Fresh usually do well in NYC, DC, Chicago, and other markets where they have it?
ssetta said:raccoonradio said:ZLX does great in ratings for adults, maybe adult men. I would agree--Christmas? Fresh? No way.
About as likely as WBZ (AM) going all Spanish or brokered religion. (That's right, picture Brother
Stair on WBZ
But WODS always did great as well, and nobody ever thought it would be blown up and it was such a shocker. This new "Fresh" is very similar to Amp, as it is often used as a competitor to another AC in the market. I do think Boston could use another AC, as Magic often gets kind of stale. Does Fresh usually do well in NYC, DC, Chicago, and other markets where they have it?
The aging demographics were making the 12+ ratings irrelevant to ad buyers, for whom 55+ is poison. It really wasn't all that great a surprise, when you consider all the facts. Magic is anything but stale. It has adjusted beautifully to the evolution of the prime AC demographic by going more uptempo and rhythmic. How would ZLX challenge Magic? By going softer? That would just bring the 55+ crowd back in and drive the younger listeners to BMX. By going deeper? Deep playlists are ratings death, especially in a format that must maintain a high level of familiarity and comfort to be a dominant factor in the workplace.
Sorry, I still don't see it.
ZLX wouldn't go softer, they'd be MORE uptempo than Magic. Try comparing 106.7 Lite FM to Fresh 102.7 in NYC. 106.7 has gotten really upbeat, even more than Magic, and I don't think plays any 70s music whatsoever. Magic still plays a handful of 70s music. Fresh 102.7 I think only plays music from as early as the 90s, and is leaning Hot AC. How well does Fresh perform there, and more importantly, what did it replace?
How about Mix 104.1 flipping to christmas music and then flipping to fresh fm cause the rating haven't done much and its basically just a name change rather then a format change? just a thought.
Mattcatlover456 said:
Good idea because IMHO Mix with its rhythmic free format sucks!
F
fmradio1
Guest
WROR did well with the Christmas format, even with WODS doing it too. Since they are known in the market for running it, I would assume they will do it again. WMJX is starting to rebound after being in the ratings doldrums over the last several months, so I doubt GM wants to mess with them.
The question is, will CBS and/or Clear Channel counter with Christmas formats of their own? The recent history of all-Christmas stations is that only one signal in the market gets most of the ratings and revenue bump, while others just tread water or sometimes even go down. I can't see CBS sacrificing WBMX for six weeks to do it. They don't have the billing problems WODS had the last several years. CC is trying to find an audience for WHBA, and blowing off the format for six weeks after just signing on a couple of months ago doesn't make much sense. However, if they wanted a quick billing bump to end the year, even if they follow far behind WROR, I suppose they could try it. I don't think they will though. It may be that WROR is the only one that does it this year.
The question is, will CBS and/or Clear Channel counter with Christmas formats of their own? The recent history of all-Christmas stations is that only one signal in the market gets most of the ratings and revenue bump, while others just tread water or sometimes even go down. I can't see CBS sacrificing WBMX for six weeks to do it. They don't have the billing problems WODS had the last several years. CC is trying to find an audience for WHBA, and blowing off the format for six weeks after just signing on a couple of months ago doesn't make much sense. However, if they wanted a quick billing bump to end the year, even if they follow far behind WROR, I suppose they could try it. I don't think they will though. It may be that WROR is the only one that does it this year.
And here's what would be a shocker! What if WROR decides not to go all Christmas all the time this year, prefering instead to start sprinkling the Christmas songs in on Thanksgiving Day and increasing it until the last weekend before Christmas? This way, they could offer their listeners the best of both worlds. And from Saturday until Christmas night, they can go 'round the clock with Christmas music...provided that they play a deeper and more varied mix of old and new Christmas music. Let's think about it, people.
If WROR decides not to go all-Christmas by Thanksgiving, I would imagine that CBS would jump on it with Mix 104.1. It could be a good chance for 104.1 to adjust to "Fresh" and position itself right in between what Mix is now and what Magic is and give a little more room for Amp.
And the whole WZLX thing, they may be performing really well now, however their prime demo is aging while their music really hasn't evolved much over the past six or eight years (basically since they dropped Billy Joel and the Moody Blues), so something will eventually have to give there. The eight minute stopsets probably aren't helping either.
Back to Christmas--I still think WROR flips to all Christmas by around November 15th. WPLM will as well. As far as another station flipping, Mix might be the only possible candidate, with The Harbor being only a small maybe.
Jacko
And the whole WZLX thing, they may be performing really well now, however their prime demo is aging while their music really hasn't evolved much over the past six or eight years (basically since they dropped Billy Joel and the Moody Blues), so something will eventually have to give there. The eight minute stopsets probably aren't helping either.
Back to Christmas--I still think WROR flips to all Christmas by around November 15th. WPLM will as well. As far as another station flipping, Mix might be the only possible candidate, with The Harbor being only a small maybe.
Jacko
WODS as we knew it is gone except for the HD2. Maybe that will? As for Amp, no way
Re: First In 2012: WHBA, WROR, WMJX, WBMX, Or...?
As regards stations that flip to 24/7 Christmas music at the very beginning of November:
Traditionally, about a half-dozen stations around the country would go all-Christmas on November 1st.
Last year, I believe about twice that number (11 or 12 stations) did so.
Traditionally, the first two stations that go all-Christmas every year on November 1st are both in Salt Lake City: KSFI-100.3 and KOSY-106.5, both soft AC stations. Usually, both stations switch at 12:01 A.M. Mountain Daylight Time on November 1st.
Other stations that flip on November 1st do so later in the day.
I think this year, a few more stations around the country will do so on November 1st. If WHBA (or WBMX-104.1, or WROR-105.7, or WMJX-106.7; only one of the latter two would go all-Christmas this year) does it that early, the others will quickly follow suit.
I could see about 20 stations nationwide going all-Christmas on November 1st; maybe three of them here could be in the Boston area!
I had written: said:
As regards stations that flip to 24/7 Christmas music at the very beginning of November:
Traditionally, about a half-dozen stations around the country would go all-Christmas on November 1st.
Last year, I believe about twice that number (11 or 12 stations) did so.
Traditionally, the first two stations that go all-Christmas every year on November 1st are both in Salt Lake City: KSFI-100.3 and KOSY-106.5, both soft AC stations. Usually, both stations switch at 12:01 A.M. Mountain Daylight Time on November 1st.
Other stations that flip on November 1st do so later in the day.
I think this year, a few more stations around the country will do so on November 1st. If WHBA (or WBMX-104.1, or WROR-105.7, or WMJX-106.7; only one of the latter two would go all-Christmas this year) does it that early, the others will quickly follow suit.
I could see about 20 stations nationwide going all-Christmas on November 1st; maybe three of them here could be in the Boston area!
It appears——nationally, anyway——we have a winner:
Christmas Rush Begins In Yakima
Christmas Rush Begins In Yakima
RadioInsight.com said:
and listen online atnorthpoleradio.com
I'll bet we even have people who constantly monitor all possible Christmas music stations so they can be the first to announce the arrival of all-Christmas.
Reminds me of the people who rush to Wikipedia to dutifully record the death of a celebrity
Reminds me of the people who rush to Wikipedia to dutifully record the death of a celebrity
blackgold said:
None that anyone over 30 would recognize, anyway.
WSRS goes first
Because I know how everyone feels about long lasting threads...WSRS/Worcester flipped this morning (as someone else pointed out on one of the "newer" Christmas threads). I heard it tonight on the drive home. That's several minutes of my life I'll never get back. ;D
And, I would like to point out that, unlike certain other people, and we know who they are and they know who they are), I did not feel the need to start a new thread just for the WSRS announcement. However, I have no doubt that within 15 or 20 minutes from now, someone will indeed post a new thread and claim they didn't know it had already been posted.
Because I know how everyone feels about long lasting threads...WSRS/Worcester flipped this morning (as someone else pointed out on one of the "newer" Christmas threads). I heard it tonight on the drive home. That's several minutes of my life I'll never get back. ;D
And, I would like to point out that, unlike certain other people, and we know who they are and they know who they are), I did not feel the need to start a new thread just for the WSRS announcement. However, I have no doubt that within 15 or 20 minutes from now, someone will indeed post a new thread and claim they didn't know it had already been posted.
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